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衣路向前

盧妍菲Lucy

超過十年以上的服裝品牌採購經驗,也曾在紡織企業擔任BD商業開發角色。協助跨國企業合作、商業合作、與全球展覽策畫,並協助企業轉型等任務。 結合採購、行銷和設計開發、整合線上與線下通路品牌。以服裝人的角色,分享服裝產業的故事。 本節目的主要核心:探索服裝產業的趨勢與機會。 主要內容: ● 解析服裝產業的關鍵知識 ● 以業內人的角度講述產業故事 ● 以服裝採購的視角切入 ● 聚焦服裝產業的職場經驗 ● 探討服裝與商業的連結 ● 讓跨界或新手更容易理解服裝行業 粉絲專頁:www.facebook.com/share/1H4rR3uoTr/?mibextid=LQQJ4d IG: www.instagram.com/luyenfei?igsh=MTlpeGMycnAwbmZnag%3D%3D&utm_source=qr 商業合作信箱📪:luyenfei02... more

PublishesWeeklyEpisodes52Foundeda year ago
Language
ZH-TW
Number of ListenersCategories
BusinessManagementCareers

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在全球經濟市場動盪不安、零售產業蕭條的情況之下,ZARA 母公司 Inditex 集團交出了一份另所有產業內的人驚訝的消息,他們公布了2025 財年財報,營收高達 398.64 億歐元,淨利 62.2 億歐元,雙雙打破歷史紀錄(2025年H&M淨利約10億多歐元)。

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服裝品牌為什麼這麼容易倒?

很多人以為是市場不好,

但其實真正的原因是這本來就是一個高風險產業。

庫存,是最大殺手。

賣不掉的商品不是商品,是現金的壓力,時間一久就會吞掉你的利潤。

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流量,決定機會。

現在的市場不是東西好就會賣,而是先被看到,才有機會被選擇。

現金流,才是真正的關鍵。

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#51
Taiwan/Business/Careers
Apple Podcasts
#64
South Korea/Business/Careers

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1. 胖达磕剧
2. 厝內話陪你做家事
3. 哲里聊聊
4. 橫店智庫
5. 丁莉和熟齡的你聊聊天

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衣路向前 launched a year ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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