
超過十年以上的服裝品牌採購經驗,也曾在紡織企業擔任BD商業開發角色。協助跨國企業合作、商業合作、與全球展覽策畫,並協助企業轉型等任務。 結合採購、行銷和設計開發、整合線上與線下通路品牌。以服裝人的角色,分享服裝產業的故事。 本節目的主要核心:探索服裝產業的趨勢與機會。 主要內容: ● 解析服裝產業的關鍵知識 ● 以業內人的角度講述產業故事 ● 以服裝採購的視角切入 ● 聚焦服裝產業的職場經驗 ● 探討服裝與商業的連結 ● 讓跨界或新手更容易理解服裝行業 粉絲專頁:www.facebook.com/share/1H4rR3uoTr/?mibextid=LQQJ4d IG: www.instagram.com/luyenfei?igsh=MTlpeGMycnAwbmZnag%3D%3D&utm_source=qr 商業合作信箱📪:luyenfei02... more
| Publishes | Weekly | Episodes | 52 | Founded | a year ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessManagementCareers |

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2026/6/30 前使用中信銀行ATM 完成指定交易就有機會抽中 10,000 點 OPENPOINT。
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UNIQLO又有新對手?
日本平價潮牌 WEGO 即將進軍台灣。
從古著起家、主打街... more
▸ 為什麼《逐玉》的服裝不是單一朝代,而是「唐+宋」的美學融合
▸ 唐代的華麗外放 vs 宋代的內斂克制,如何同時存在在同一件衣服上
▸ 色彩、材質、剪裁,如何成為角色「權力與命運」的象徵
▸ 草木染、絨花、緙絲三大工藝,如何建構整個階級世界
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在全球經濟市場動盪不安、零售產業蕭條的情況之下,ZARA 母公司 Inditex 集團交出了一份另所有產業內的人驚訝的消息,他們公布了2025 財年財報,營收高達 398.64 億歐元,淨利 62.2 億歐元,雙雙打破歷史紀錄(2025年H&M淨利約10億多歐元)。
除了漂亮的財報成績單之外,他們宣布與Dior 前創意總監、傳奇設計師 #JohnGalliano 展開為期兩年的合作,Zara 正在追求「品牌價值」的重大轉型。
低價策略、價格導向的市場已漸漸不是消費者買單的主因,是否有品牌... more
服裝品牌為什麼這麼容易倒?
很多人以為是市場不好,
但其實真正的原因是這本來就是一個高風險產業。
庫存,是最大殺手。
賣不掉的商品不是商品,是現金的壓力,時間一久就會吞掉你的利潤。
設計,不等於市場。
你喜歡的不一定有人買,真正能活下來的,是懂消費者的人。
定價,決定生死。
價格從來不是成本問題,而是品牌價值與信任的體現。
流量,決定機會。
現在的市場不是東西好就會賣,而是先被看到,才有機會被選擇。
現金流,才是真正的關鍵。
服裝產業是先投入、後回... more
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These podcasts share a similar audience with 衣路向前:
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衣路向前 launched a year ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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