衣路向前
盧妍菲Lucy超過十年以上的服裝品牌採購經驗，也曾在紡織企業擔任BD商業開發角色。協助跨國企業合作、商業合作、與全球展覽策畫，並協助企業轉型等任務。 結合採購、行銷和設計開發、整合線上與線下通路品牌。以服裝人的角色，分享服裝產業的故事。 本節目的主要核心:探索服裝產業的趨勢與機會。 主要內容: ● 解析服裝產業的關鍵知識 ● 以業內人的角度講述產業故事 ● 以服裝採購的視角切入 ● 聚焦服裝產業的職場經驗 ● 探討服裝與商業的連結 ● 讓跨界或新手更容易理解服裝行業 粉絲專頁：www.facebook.com/share/1H4rR3uoTr/?mibextid=LQQJ4d IG: www.instagram.com/luyenfei?igsh=MTlpeGMycnAwbmZnag%3D%3D&utm_source=qr 商業合作信箱📪：luyenfei02... more
| Publishes | Weekly | Episodes | 51 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Number of Listeners | Categories | CareersManagementBusiness |
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Latest Episodes
▸ 為什麼《逐玉》的服裝不是單一朝代，而是「唐＋宋」的美學融合
▸ 唐代的華麗外放 vs 宋代的內斂克制，如何同時存在在同一件衣服上
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▸ 草木染、絨花、緙絲三大工藝，如何建構整個階級世界
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在全球經濟市場動盪不安、零售產業蕭條的情況之下，ZARA 母公司 Inditex 集團交出了一份另所有產業內的人驚訝的消息，他們公布了2025 財年財報，營收高達 398.64 億歐元，淨利 62.2 億歐元，雙雙打破歷史紀錄（2025年H&M淨利約10億多歐元）。
除了漂亮的財報成績單之外，他們宣布與Dior 前創意總監、傳奇設計師 #JohnGalliano 展開為期兩年的合作，Zara 正在追求「品牌價值」的重大轉型。
低價策略、價格導向的市場已漸漸不是消費者買單的主因，是否有品牌... more
服裝品牌為什麼這麼容易倒？
很多人以為是市場不好，
但其實真正的原因是這本來就是一個高風險產業。
庫存，是最大殺手。
賣不掉的商品不是商品，是現金的壓力，時間一久就會吞掉你的利潤。
設計，不等於市場。
你喜歡的不一定有人買，真正能活下來的，是懂消費者的人。
定價，決定生死。
價格從來不是成本問題，而是品牌價值與信任的體現。
流量，決定機會。
現在的市場不是東西好就會賣，而是先被看到，才有機會被選擇。
現金流，才是真正的關鍵。
服裝產業是先投入、後回... more
2026年 世界棒球經典賽，台灣雖然無緣前八強，但整個賽事期間，球迷的熱情、球員拚戰的精神，台灣其實沒有輸。
那件在球場、東京巨蛋街頭、甚至很多日常生活裡都能看到的 TEAM TAIWAN 黑色帽T。
這款帽T在一年多內狂賣 10萬件，創造超過兩億元營業額。在大家都說服裝產業是紅海、紡織業是夕陽產業的時代，一件看似簡單的帽T，為什麼能掀起這麼大的現象？
本集內容我們聊到：
• TEAM TAIWAN帽T爆紅背後的故事
• 一家毛巾代工廠如何變成運動品牌
• 10萬件訂單對台灣成衣產線... more
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Chart Rankings
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Apple Podcasts | #116 |  Taiwan/Business/Careers |
Apple Podcasts | #168 |  South Korea/Business/Careers |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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1. 吳淡如人生實用商學院
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3. 博音
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5. 跳脫Do式圈
How many episodes of 衣路向前 are there?
衣路向前 launched a year ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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