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楊恩創業中

楊承恩

這是一個創業實境 Podcast 節目,記錄著我在德國創業的大小事和所見所聞 Twitter: @cherngen Powered by Firstory Hosting

PublishesTwice monthlyEpisodes19Founded5 years ago
Categories
EntrepreneurshipBusiness

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上集和上上集我們分別講了電商三個關鍵裡面的流量和轉換率,這集我們來完成最後一塊拼圖-客戶留存率。如同上一集結尾講到的,光是有好的流量和轉換率還是不夠,如果你想要把前面投資在流量和轉換的錢都變成可以保留下來的資產,而不單單只是一次性的費用,那客戶留存率就非常重要。

本集重點:

• 客戶留存率定義 (Retention)

• 軟體訂閱服務及其客戶留存率,例:Spotify

• 如何提升留存率?1. 產品和服務的品質 2. 提升客戶再次購買的意願 3. 降低客戶取消購買/ 再也不來購買的可能性... more

本集重點:

• 電商三元素:流量 Traffic (詳上一集)、轉換 Conversion、留客率 Retention

• 轉換率的重要性:差個 1%、2% 差很多?

• 如何提升轉換率?降低客人轉換 (購買) 的摩擦力

-> 例如網站 UI/UX 做得很好、提供首次購買的優惠、商品很獨特、沒有其他競爭對手(這部分有關產品)、提供了各種客人會遇到的問題的解答⋯⋯

*先定義每個階段目標的「轉換」為何,可以是訂閱電子報、追蹤社群媒體、下單購買等

• 轉換率有了之後,必須提高平均客單價 (A... more

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Reviews

5.0 out of 5 stars from 31 ratings
  • 最棒的分享💥

    我最喜歡的創業頻道,清晰的口條跟完整的邏輯。去年停止更新了,覺得好可惜🥲希望楊恩偶爾還是可以說說最近的創業故事🫂

    Apple Podcasts
    5
    Arie TW
    Taiwan3 years ago
  • 誠懇真摯的節目

    承恩的經驗跟態度真的很棒!

    滿滿的牛肉,其實很不想推讓大家都知道的創業秘辛。

    大家都可能有的idea只是空口說白話不值錢!

    好的Idea很值錢,但執行力不足是硬傷。

    Apple Podcasts
    5
    Nuancenil
    Taiwan4 years ago
  • 好喜歡,期待更新!

    最近被Spotify推播,默默地一週就聽完了,很喜歡每一集的小小故事,希望近期一切順利, 之後可以在聽到其他分享!

    Apple Podcasts
    5
    安安是豬豬
    Taiwan4 years ago
  • 謝謝分享

    因為在CH上知道你們!很好奇你們的創業過程,也謝謝你們願意分享🙌原本都用Spotify 聽podcast,特別跑來Apple podcast幫你們評分😆支持你們!

    Apple Podcasts
    5
    Yiii__
    Germany5 years ago
  • 專業

    楊恩口條清晰

    希望能分享更多德國創業市場的分析比較

    Apple Podcasts
    5
    0184948393
    Taiwan5 years ago

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