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Artwork for X's and BrO's
Detroit Tigers
Detroit Lions
Major League Baseball
NFL
Cleveland Guardians
Paul George
NCAA
LA Clippers
NBA
Philadelphia 76ers
Amon-Ra St. Brown
Detroit Pistons
USA Men's Basketball
Seinfeld
Joel Embiid
Kawhi Leonard
Trade Deadline
Meyer
Jose Ramirez
Paul Skenes

Matt Shepard is the host of the X's and Bro's Morning Show heard live across the state of Michigan every weekday morning. An award winning Detroit sports personality, Matt has lived and breathed Detroit and Michigan sports for over three decades. Matt Shepard - the consummate Detroit sports insider, analyst, and interviewer. Text SPORTSRADIO to 21000 | Call (866) 838-4843 | Weekday Mornings 6a-9am... more

PublishesDailyEpisodes4516Founded8 years ago
Number of ListenersCategories
Sports NewsNewsSports

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Artwork for X's and BrO's

Latest Episodes

With the Pistons off to a 21-5 start featuring a 13-game winning streak at one point, Shep and Trent debate whether the team is complete enough to sustain this success. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for informa... more

With Isaac TeSlaa being underutilized in the Lions offense, is it more on the team, or is it on Brad Holmes for potentially "reaching" on the third round pick? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information abou... more

Trent's back from his trip to SoFi Stadium to watch the Lions take on the Rams. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Facts

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Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Detroit Lions Podcast
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The Michigan Insider
The Michigan Insider247Sports, Michigan Football, Michigan Wolverines, Michigan, Michigan athletics, College Football

Recent Guests

Buster Olney
ESPN sport analyst
ESPN
Episode: X's and BrO's - Buster Olney: Tigers close to trading Skubal
Matt Murschel
College football analyst for the Orlando Sentinel
Orlando Sentinel
Episode: X's and BrO's - Matt Murschel talks College Football
Jack Miller
Former offensive lineman at the University of Michigan, currently an analyst for the Michigan Radio Network.
Michigan Radio Network
Episode: X's and BrO's - Jack Miller previews "The Game"
Dan Campbell
Head Coach of the Detroit Lions
Detroit Lions
Episode: X's and BrO's - November 17, 2025 - Hour 2
Rob Ellis
Award-winning radio talk show host
WIP
Episode: X's and BrO's - Rob Ellis previews Lions @ Eagles
Alex Anzolone
Linebacker and leader for the Detroit Lions, known for his defensive strategies and motivational presence on the team.
Detroit Lions
Episode: X's and BrO's - November 12, 2025 - Hour 2
Jeff Genyk
Longtime football coach and play caller
Various football programs including Wisconsin and Eastern Michigan
Episode: X's and BrO's - Coach Jeff Genyk talks importance of calling plays
Ron Blum
Associated Press writer covering the World Series and a Hall of Fame voter
Associated Press
Episode: X's and BrO's - October 30, 2025 - Hour 3
Kelvin Sheppard
Defensive Coordinator for the Lions
Detroit Lions
Episode: X's and BrO's - October 29, 2025 - Hour 1

Host

Matt Shepard
Host of the X's and Bro's Morning Show, a well-respected Detroit sports personality with over three decades of experience in sports commentary and analysis.

Reviews

4.6 out of 5 stars from 69 ratings
  • Hit and run pot shot

    I beet tweedle dee and tweedle dumb are tinkling their pants after the nice little dig on Kid Rock after Thursday’s show. I also bet they were laughing at Riley Gaines…..If you want a political show let’s have it. I’m sick of

    these pubescent hahaha comments.

    C

    Apple Podcasts
    1
    padinovots
    United States3 years ago
  • Where did you go?

    You guys have not been sending out the episodes. Tell me you guys will be back!!!’

    Apple Podcasts
    5
    jd eggsjnf t
    United States3 years ago
  • Great Show

    Glad to have Sean B back on the radio. Love listening of Denver!

    Apple Podcasts
    5
    kevalt
    United States6 years ago
  • X's & Bro's is AWESOME!

    Great sports show! Been listening to Sean Baligian for years! Love the show.

    Apple Podcasts
    5
    JoeCanada72
    Canada6 years ago
  • podcast rules.

    sean’s one of the best in the bizz. always looked forward to listening to him after the games but now i can get my fix in at anytime. keep up the good work boys!

    Apple Podcasts
    3
    AlwaysBornToLose
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Commentators often praise the coach interviews and insights into Michigan sports culture provided by the host.
There are mixed feelings about the frequency of episode releases, with some expressing concern when episodes are delayed.
Listeners appreciate the engaging and spirited discussions on local sports events and teams.
The show is recognized for its lively and passionate delivery, emphasizing local pride and sports enthusiasm.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#163
United States/News/Sports News
Apple Podcasts
#247
Canada/News/Sports News

Talking Points

Recent interactions between the hosts and their guests.

X's and BrO's - AJ Schulte previews Lions @ Rams
Q: What about the Lions coming to LA? What's the deepest concern you think Rams fans have?
AJ mentions the vulnerabilities in the Rams' secondary and the dynamic threats the Lions possess.
X's and BrO's - AJ Schulte previews Lions @ Rams
Q: What is it about the Rams that has impressed you most so far this year?
AJ highlights the versatility of the Rams and their ability to adapt their offense throughout the season.
X's and BrO's - "Mondays with Mitch" - December 8, 2025
Q: How do you look at a game like that against Duke?
It's just one game and it doesn't diminish our chances in March, but we know there are areas to improve.
X's and BrO's - "Mondays with Mitch" - December 8, 2025
Q: How do you feel about your school and about the entire situation concerning bowl games?
I'm pissed. It's bad form for kids to miss out on bowl game experiences just because of rankings.
X's and BrO's - "Mondays with Mitch" - December 8, 2025
Q: What have you noticed about Pat Fitzgerald so far?
He's being authentic and making efforts to connect with fans, which is a positive move.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About X's and BrO's

What is X's and BrO's about and what kind of topics does it cover?

Focusing on the vibrant world of Michigan sports, the content features insightful interviews, analysis, and discussions surrounding various teams and events. Topics frequently covered include notable performances, coaching changes, and player strategies, particularly emphasizing the Detroit Lions and Michigan State University's sports programs. Listeners can expect passionate commentary on the rich history of Detroit sports and the dynamics within the local team landscapes, making it a key listen for avid fans seeking in-depth knowledge and engaging sports conversations. The program stands out for its direct engagement with local sports culture and the authentic perspective provided by a seasoned host deeply rooted in the community.

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How many listeners does X's and BrO's get?

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To see how many followers or subscribers X's and BrO's has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to X's and BrO's?

These podcasts share a similar audience with X's and BrO's:

1. The Detroit Lions Podcast
2. Pride of Detroit: for Detroit Lions fans
3. Detroit Lions Breakdown
4. Locked On Pistons - Daily Podcast On The Detroit Pistons
5. The Michigan Insider

How many episodes of X's and BrO's are there?

X's and BrO's launched 8 years ago and published 4516 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on X's and BrO's?

Recent guests on X's and BrO's include:

1. Buster Olney
2. Matt Murschel
3. Jack Miller
4. Dan Campbell
5. Rob Ellis
6. Alex Anzolone
7. Jeff Genyk
8. Ron Blum

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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