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Artwork for X's and BrO's
Detroit Tigers
Detroit Lions
Major League Baseball
NFL
Cleveland Guardians
Paul George
Michigan State Football
NCAA
LA Clippers
NBA
Philadelphia 76ers
Amon-Ra St. Brown
Detroit Pistons
Seinfeld
USA Men's Basketball
Joel Embiid
Kawhi Leonard
Trade Deadline
Jose Ramirez
Meyer

Matt Shepard is the host of the X's and Bro's Morning Show heard live across the state of Michigan every weekday morning. An award winning Detroit sports personality, Matt has lived and breathed Detroit and Michigan sports for over three decades. Matt Shepard - the consummate Detroit sports insider, analyst, and interviewer. Text SPORTSRADIO to 21000 | Call (866) 838-4843 | Weekday Mornings 6a-9am... more

PublishesDailyEpisodes4473Founded8 years ago
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Artwork for X's and BrO's

Latest Episodes

Rob Ellis of WIP in Philadelphia joins the show to preview Sunday Night Football's matchup between the Lions and Eagles. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal da... more

Broadcasting legend, Purdue alum, and NFL veteran quarterback Gary Danielson joins the show to discuss all things college football. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of ... more

- Tom Izzo's coaching style is a lost art - Are the Green Bay Packers overrated? - "What's Brewing?" with Rob Rubick Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data f... more

- Thursday headlines, including a Red Wings win - MLB announces MVP winners, and a couple Tigers get votes - Tkachuk brothers give Dylan Larkin high praise Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about ou... more

Key Facts

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Recent Guests

Rob Ellis
Award-winning radio talk show host
WIP
Episode: X's and BrO's - Rob Ellis previews Lions @ Eagles
Alex Anzolone
Linebacker and leader for the Detroit Lions, known for his defensive strategies and motivational presence on the team.
Detroit Lions
Episode: X's and BrO's - November 12, 2025 - Hour 2
Jeff Genyk
Longtime football coach and play caller
Various football programs including Wisconsin and Eastern Michigan
Episode: X's and BrO's - Coach Jeff Genyk talks importance of calling plays
Ron Blum
Associated Press writer covering the World Series and a Hall of Fame voter
Associated Press
Episode: X's and BrO's - October 30, 2025 - Hour 3
Kelvin Sheppard
Defensive Coordinator for the Lions
Detroit Lions
Episode: X's and BrO's - October 29, 2025 - Hour 1
Rob Bentley
Play-by-play voice of Ferris State Bulldogs
Ferris State Bulldogs Radio Network
Episode: X's and BrO's - October 24, 2025 - Hour 3
Rob Rubick
Former NFL player and commentator
Episode: X's and BrO's - October 24, 2025 - Hour 3
Shehan Jeyarajah
Author and Writer at CBS Sports
CBS Sports
Episode: X's and BrO's - GR native, Ole Miss QB Trinidad Chambliss gets national love
Chris McCosky
Strong Tigers baseball writer from the Detroit News
Detroit News
Episode: X's and BrO's - Chris McCosky wraps up Tigers season

Host

Matt Shepard
Host and award-winning Detroit sports personality, well-acquainted with local sports culture and dynamics.

Reviews

4.6 out of 5 stars from 69 ratings
  • Hit and run pot shot

    I beet tweedle dee and tweedle dumb are tinkling their pants after the nice little dig on Kid Rock after Thursday’s show. I also bet they were laughing at Riley Gaines…..If you want a political show let’s have it. I’m sick of

    these pubescent hahaha comments.

    C

    Apple Podcasts
    1
    padinovots
    United States3 years ago
  • Where did you go?

    You guys have not been sending out the episodes. Tell me you guys will be back!!!’

    Apple Podcasts
    5
    jd eggsjnf t
    United States3 years ago
  • Great Show

    Glad to have Sean B back on the radio. Love listening of Denver!

    Apple Podcasts
    5
    kevalt
    United States6 years ago
  • X's & Bro's is AWESOME!

    Great sports show! Been listening to Sean Baligian for years! Love the show.

    Apple Podcasts
    5
    JoeCanada72
    Canada6 years ago
  • podcast rules.

    sean’s one of the best in the bizz. always looked forward to listening to him after the games but now i can get my fix in at anytime. keep up the good work boys!

    Apple Podcasts
    3
    AlwaysBornToLose
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall sentiments lean positively toward the quality and depth of analysis provided.
Some feedback indicates a desire for less political commentary.
Listeners enjoy the show's focus on local sports, particularly the Detroit Lions and Wolverines.
The engaging discussions and expert insights from guests are frequently praised.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

X's and BrO's - November 14, 2025 - Hour 2
Q: How would you vote in that poll question?
Rob Rubick indicates that the Rams and Seahawks matchup is more significant than others this weekend due to their consistent performances.
X's and BrO's - November 14, 2025 - Hour 2
Q: What do you want me to do, hug and kiss him?
Tom Izzo's approach to criticism is to maintain high standards even after wins, showing tough love to his players.
X's and BrO's - November 11, 2025 - Hour 2
Q: What is the biggest misconception about football?
The amount of time that is put into preparation and the complexity of in-game adjustments is vastly underestimated by fans.
X's and BrO's - November 11, 2025 - Hour 2
Q: What does John Morton do while Dan Campbell is calling the plays?
John Morton coordinates play selection and provides essential information from the booth to support Dan Campbell in making play calls on the field.
X's and BrO's - Coach Jeff Genyk talks importance of calling plays
Q: What have you noticed as being the biggest change in football during your coaching tenure?
The aspect where so many people are in the shotgun as quarterback and the tempo aspect of going fast.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About X's and BrO's

What is X's and BrO's about and what kind of topics does it cover?

Focused predominantly on Detroit sports, the content offers insightful discussions on various sports topics, particularly the NFL, college football, and NBA. The episodes frequently feature analysis of performances from local teams such as the Detroit Lions and Michigan Wolverines, often incorporating expert opinions from notable guests, including former athletes and sports journalists. Unique moments arise from lively debates on player trades, team dynamics, and critical upcoming matchups, making it a rich source of information for passionate Michigan sports fans. The podcast stands out with its engaging format and commitment to delivering authentic, in-depth commentary on the sports landscape within and around Detroit.

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How many listeners does X's and BrO's get?

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Which podcasts are similar to X's and BrO's?

These podcasts share a similar audience with X's and BrO's:

1. Dungeon of Doom: A Detroit Lions podcast from MLive
2. Twentyman in the Huddle
3. Detroit Lions Breakdown
4. The Detroit Lions Podcast
5. Pride of Detroit: for Detroit Lions fans

How many episodes of X's and BrO's are there?

X's and BrO's launched 8 years ago and published 4473 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on X's and BrO's?

Recent guests on X's and BrO's include:

1. Rob Ellis
2. Alex Anzolone
3. Jeff Genyk
4. Ron Blum
5. Kelvin Sheppard
6. Rob Bentley
7. Rob Rubick
8. Shehan Jeyarajah

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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