Rephonic
Artwork for X's and BrO's
Detroit Pistons
Detroit Lions
Detroit Tigers
NBA
Detroit Red Wings
NFL
Cade Cunningham
Michigan State University
Michigan Wolverines
Drew Petzing
Pistons
Detroit
Tarik Skubal
NHL
NFL Draft
Dan Campbell
Major League Baseball
Matthew Stafford
College Basketball
Baseball

Matt Shepard is the host of the X's and Bro's Morning Show heard live across the state of Michigan every weekday morning. An award winning Detroit sports personality, Matt has lived and breathed Detroit and Michigan sports for over three decades. Matt Shepard - the consummate Detroit sports insider, analyst, and interviewer. Text SPORTSRADIO to 21000 | Call (866) 838-4843 | Weekday Mornings 6a-9am... more

PublishesDailyEpisodes4729Founded9 years ago
Number of ListenersCategories
SportsNewsSports News

Listen to this Podcast

Artwork for X's and BrO's

Latest Episodes

Shep dives in and gives his opinion on what is wrong with the Hall of Fame voting and why it may lead to Lou Whitaker not making the MLB HOF. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection a... more

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tim Twentyman from DetroitLions.com joined Shep to preview training camp. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Clayton Sayfie from theWolverine.com joined us to talk about Warde Manuel stepping down at the end of the year. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for ad... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Brian Windhorst & The Hoop Collective
Brian Windhorst & The Hoop CollectiveESPN, Omaha Productions, Brian Windhorst
The Pistons Pulse
The Pistons PulseThe Pistons Pulse

Recent Guests

Tim Twentyman
Tim Twentyman from detroitlions.com
Detroit Lions (team media/beat writer)
Episode: X's and BrO's - Tim Twentyman joins the show!
Clayton Sayfie
The Wolverine writer/analyst who covers Michigan sports
The Wolverine
Episode: X's and BrO's - Clayton Sayfie joins the program!
Tanya Bardy
Advertising and PR Manager for Soaring Eagle Casino and Resort
Soaring Eagle Casino and Resort
Episode: X's and BrO's - Tanya Bardy joins the show!
Art Regner
Sports writer and Detroit sports analyst
Detroit sports media
Episode: X's and BrO's - Art Regner joins the show!
Todd Haley
Longtime NFL coach (head coach, offensive coordinator, WR coach)
Episode: X's and BrO's - Jim Miller and Todd Haley
Bryce Rainer
Prospect for the Detroit Tigers, West Michigan Whitecaps
Detroit Tigers organization
Episode: X's and BrO's - Bryce Rainer joins the show!
John VanderWaal
Regular studio guest appearing with Bill Simonson
Baseball player/analyzer on-air guest
Episode: X's and BrO's - Huge Opinions, with Shep!
Kevin Helm
Executive Director of the Michigan PGA
Michigan PGA
Episode: X's and BrO's - Kevin Helm joins the show!
Jordan Young
Director of Golf Operations for Game Above
Game Above
Episode: X's and BrO's - Jordan Young joins the show!

Host

Matthew Shepard
Host of the X's and BrO's Morning Show, leading discussions and guiding conversations with guests

Reviews

4.5 out of 5 stars from 70 ratings
  • Hit and run pot shot

    I beet tweedle dee and tweedle dumb are tinkling their pants after the nice little dig on Kid Rock after Thursday’s show. I also bet they were laughing at Riley Gaines…..If you want a political show let’s have it. I’m sick of

    these pubescent hahaha comments.

    C

    Apple Podcasts
    1
    padinovots
    United States3 years ago
  • Where did you go?

    You guys have not been sending out the episodes. Tell me you guys will be back!!!’

    Apple Podcasts
    5
    jd eggsjnf t
    United States4 years ago
  • Great Show

    Glad to have Sean B back on the radio. Love listening of Denver!

    Apple Podcasts
    5
    kevalt
    United States7 years ago
  • X's & Bro's is AWESOME!

    Great sports show! Been listening to Sean Baligian for years! Love the show.

    Apple Podcasts
    5
    JoeCanada72
    Canada7 years ago
  • podcast rules.

    sean’s one of the best in the bizz. always looked forward to listening to him after the games but now i can get my fix in at anytime. keep up the good work boys!

    Apple Podcasts
    3
    AlwaysBornToLose
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate the honest, analytical style and cross-sport discussions.
Many enjoy the long-form conversations that blend player development with community topics.
Listeners praise in-depth local sports coverage and credible guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#104
United States/News/Sports News
Apple Podcasts
#115
India/News/Sports News

Talking Points

Recent interactions between the hosts and their guests.

X's and BrO's - Tanya Bardy joins the show!
Q: How do you go about pitching and scheduling new acts to fit the demographic you're targeting?
She explains a collaborative approach with the national talent buyer and a focus on demographics, past artist interest, and the venue's evolving identity as a destination for both sports and entertainment.
X's and BrO's - Tanya Bardy joins the show!
Q: How do you go about attracting these types of entertainers, like Eric Church or Rod Stewart, and what makes this venue appealing to them?
Tanya describes the venue's appeal, including its drive to host major acts by leveraging a large outdoor seating capacity and the potential for a dynamic, multi-genre experience that fits a wide audience.
X's and BrO's - Tanya Bardy joins the show!
Q: Am I right, wrong or indifferent there? And if so, why do you think that might be?
The host prompts Tanya to share her view on the sports-and-entertainment balance, prompting her to explain how Soaring Eagle broadens its sports and entertainment offerings to engage families and local communities.
X's and BrO's - Art Regner joins the show!
Q: What were the primary reasons you think led to the decision to move on from Steve Yzerman as GM?
Regner suggests multiple possibilities, including ongoing concerns about team performance, behind-the-scenes dynamics, and the belief that the organization might benefit from a fresh leadership approach, though no formal explanation was given.
X's and BrO's - Tim Twentyman joins the show!
Q: What's your biggest concern on the offense as training camp approaches?
Health and depth, particularly along the offensive line and at spots like center; if injuries hit key players, the depth will be stressed and could impact performance despite the talent on paper.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About X's and BrO's

What is X's and BrO's about and what kind of topics does it cover?

This Michigan-based sports talk program covers a broad spectrum of local and national sports with a heavy emphasis on Detroit teams, player development, and playoff narratives. Episodes typically pair in-depth game analysis with guest experts—from reporters and former players to coaches and industry insiders—while maintaining a lively, conversational style that blends tactical breakdown, personal journeys, and community-oriented initiatives. Notable throughlines include Pistons and Lions coverage, hockey development stories from the minor to the pro levels, and occasional philanthropy-focused segments tied to youth sports and mental health, which help set the show apart as locally relevant but with broader sports context.

A standout aspect... more

Where can I find podcast stats for X's and BrO's?

Rephonic provides a wide range of podcast stats for X's and BrO's. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to X's and BrO's and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does X's and BrO's get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for X's and BrO's, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for X's and BrO's?

Rephonic provides comprehensive predictive audience data for X's and BrO's, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does X's and BrO's have?

To see how many followers or subscribers X's and BrO's has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to X's and BrO's?

These podcasts share a similar audience with X's and BrO's:

1. The Bill Simmons Podcast
2. Brian Windhorst & The Hoop Collective
3. The Zach Lowe Show
4. The Pistons Pulse
5. Locked On Pistons - Daily Podcast On The Detroit Pistons

How many episodes of X's and BrO's are there?

X's and BrO's launched 9 years ago and published 4729 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact X's and BrO's?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for X's and BrO's?

Rephonic pulls ratings and reviews for X's and BrO's from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for X's and BrO's?

Rephonic provides full transcripts for episodes of X's and BrO's. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on X's and BrO's?

Recent guests on X's and BrO's include:

1. Tim Twentyman
2. Clayton Sayfie
3. Tanya Bardy
4. Art Regner
5. Todd Haley
6. Bryce Rainer
7. John VanderWaal
8. Kevin Helm

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days