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Artwork for X's and BrO's
Detroit Lions
Detroit Pistons
Detroit Tigers
Detroit Red Wings
Cade Cunningham
NBA
Jalen Duren
Detroit
Michigan State University
Baseball
Michigan
Michigan Wolverines
NFL Draft
NFL
Pistons
Drew Petzing
NHL
Grand Rapids Griffins
Jared Goff
College Football

Matt Shepard is the host of the X's and Bro's Morning Show heard live across the state of Michigan every weekday morning. An award winning Detroit sports personality, Matt has lived and breathed Detroit and Michigan sports for over three decades. Matt Shepard - the consummate Detroit sports insider, analyst, and interviewer. Text SPORTSRADIO to 21000 | Call (866) 838-4843 | Weekday Mornings 6a-9am... more

PublishesDailyEpisodes4790Founded9 years ago
Number of ListenersCategories
Sports NewsNewsSports

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Artwork for X's and BrO's

Latest Episodes

Former MSU and NFL tight end Mitch Lyons joins Shep to break down the Lions win and the sports weekend that was. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for a... more

Lions host and former tight end for the franchise Rob Rubick joins the show to talk Kelvin Sheppard's recent comments on the defense and the game upcoming with Arizona. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for informa... more

In his third season as the Griffins head coach and the 12th in franchise history, Dan Watson talked with us about the new season in Grand Rapids and training camp in Detroit. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for i... more

Dean from WOOD TV8's Behind the Frenzy Podcast and MHSAA correspondent is back to break down the high school slate in the state as we approach the state playoffs. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information a... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Rob Rubick
Former Lions tight end, Lions insider
Detroit Lions/Media
Episode: X's and BrO's - Rob Rubick joins the program!
Dan Watson
Head coach of Grand Rapids Griffins
Grand Rapids Griffins
Episode: X's and BrO's - Rob Rubick joins the program!
Dean Holzwarth
High school football insider
MHSAA, Wood TV, Channel 8 Grand Rapids; co-host of Friday Football Frenzy
Episode: X's and BrO's - Dean Holzwarth episode 6!
Mike Grimm
Play-by-Play Voice for Minnesota Golden Gophers Football and Basketball
University of Minnesota Radio Network
Episode: X's and BrO's - Mike Grimm joins the show!
Matt Lepay
Hall of Fame Wisconsin play-by-play voice
Wisconsin Badgers (Football and Basketball)
Episode: X's and BrO's - Matt Lepay joins the show!
Joey Ellis
Panthers insider, on-air talent for Carolina Sports Live
Carolina Panthers coverage
Episode: X's and BrO's - Joey Ellis joins the show!
Mason Appleton
Professional hockey player, Detroit Red Wings
Detroit Red Wings
Episode: X's and BrO's - Mason Appleton interview!
Gary Dolphin
Play-by-play voice for Iowa Football and Iowa Basketball
University of Iowa Athletics
Episode: X's and BrO's - Gary Dolphin joins the show!
Jessica Coody
Sideline reporter, host and producer for Nebraska football
Nebraska Cornhuskers
Episode: X's and BrO's - Jessica Coody joins the show!

Host

Matt Shepard
Host of X's and Bro's Morning Show

Reviews

4.5 out of 5 stars from 70 ratings
  • Hit and run pot shot

    I beet tweedle dee and tweedle dumb are tinkling their pants after the nice little dig on Kid Rock after Thursday’s show. I also bet they were laughing at Riley Gaines…..If you want a political show let’s have it. I’m sick of

    these pubescent hahaha comments.

    C

    Apple Podcasts
    1
    padinovots
    United States4 years ago
  • Where did you go?

    You guys have not been sending out the episodes. Tell me you guys will be back!!!’

    Apple Podcasts
    5
    jd eggsjnf t
    United States4 years ago
  • Great Show

    Glad to have Sean B back on the radio. Love listening of Denver!

    Apple Podcasts
    5
    kevalt
    United States7 years ago
  • X's & Bro's is AWESOME!

    Great sports show! Been listening to Sean Baligian for years! Love the show.

    Apple Podcasts
    5
    JoeCanada72
    Canada7 years ago
  • podcast rules.

    sean’s one of the best in the bizz. always looked forward to listening to him after the games but now i can get my fix in at anytime. keep up the good work boys!

    Apple Podcasts
    3
    AlwaysBornToLose
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests frequently praise the deep roster knowledge and practical insights for fantasy and betting angles.
Lengthy, thoughtful interviews with experts are a standout, according to reviews.
Listeners appreciate candid, data-driven Detroit sports analysis and honest takes from a seasoned insider.
Show consistently delivers on coverage of Lions, Tigers, and Red Wings with strong local perspective.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#145
New Zealand/News/Sports News
Apple Podcasts
#215
Sweden/News/Sports News

Talking Points

Recent interactions between the hosts and their guests.

X's and BrO's - Dean Holzwarth episode 6!
Q: Who do you like and why in a game like this?
Dean responds that Detroit Catholic Central is favored due to their explosive offense and the talent at quarterback, while highlighting Orchard Lake St. Mary's strength on defense and the need to watch how well OLs perform against CC's high-scoring attack.
X's and BrO's - Rob Rubick joins the program!
Q: How important is the tight end position compared to when you played?
Rubick explains that the position has evolved to be flexed and matched up against safeties or linebackers, and he discusses different types of tight ends and how teams use them in the run and pass game.
X's and BrO's - Jimmy Rolder on his first tackle, Panthers game
Q: So the first play is a tackle for loss. Can you kind of take us through what the call was, what your read was and how you were able to make the play the way you did?
Rolder explains the read as a single-high, gapped-out defense on a run that happened away from him; he shot the gap and made the tackle behind the line as the play was bottled up.
X's and BrO's - Dean Holzwarth episode 4!
Q: Who should be favored in the heavyweight matchups like Orchard Lake St. Mary's vs. Brother Rice, and why?
Orchard Lake St. Mary's has had back-to-back impressive wins and is capable of upsetting strong teams; however, Brother Rice's resurgent form makes it a close, hard-fought contest where execution and defensive stops will determine the outcome.
X's and BrO's - Dean Holzwarth episode 4!
Q: Cass Tech vs. Martin Luther King: what do you expect from these two teams as they play at Cass Tech this weekend?
Cass Tech is strong and currently 4-0, with MLK showing a sturdy defense; the game should be a high-powered, competitive affair, but Cass Tech's offense could give them the edge depending on execution and home-field advantage.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About X's and BrO's

What is X's and BrO's about and what kind of topics does it cover?

A sports-focused show featuring in-depth discussions with local and national sports writers, coaches, and analysts. Episodes centre on Detroit teams (Lions, Tigers, Red Wings) and college athletics, with season previews, trade talk, contract dynamics, and scouting insights. Unique angles include insider access to front-office decisions, coaching philosophies, and roster-building strategies, often blended with practical takeaways for fantasy or betting and a strong emphasis on long-form storytelling from seasoned reporters and industry experts.

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How many listeners does X's and BrO's get?

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Which podcasts are similar to X's and BrO's?

These podcasts share a similar audience with X's and BrO's:

1. The Wolverine Podcast
2. Lions Collective
3. Locked On Lions - Daily Podcast On The Detroit Lions
4. Michigan Insider
5. MGoBlue Podcasts with Jon Jansen

How many episodes of X's and BrO's are there?

X's and BrO's launched 9 years ago and published 4790 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on X's and BrO's?

Recent guests on X's and BrO's include:

1. Rob Rubick
2. Dan Watson
3. Dean Holzwarth
4. Mike Grimm
5. Matt Lepay
6. Joey Ellis
7. Mason Appleton
8. Gary Dolphin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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