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Artwork for X's and BrO's
Detroit Lions
Detroit Pistons
Detroit Tigers
NFL
NBA
Cade Cunningham
Detroit Red Wings
Michigan State University
Jared Goff
Tarik Skubal
Michigan Wolverines
Pat Fitzgerald
NFL Draft
Pistons
Major League Baseball
Matthew Stafford
Drew Petzing
Dallas Cowboys
Detroit
New York Knicks

Matt Shepard is the host of the X's and Bro's Morning Show heard live across the state of Michigan every weekday morning. An award winning Detroit sports personality, Matt has lived and breathed Detroit and Michigan sports for over three decades. Matt Shepard - the consummate Detroit sports insider, analyst, and interviewer. Text SPORTSRADIO to 21000 | Call (866) 838-4843 | Weekday Mornings 6a-9am... more

PublishesDailyEpisodes4692Founded9 years ago
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Artwork for X's and BrO's

Latest Episodes

Cody Stavenhagen of The Athletic joins the show to try and break down this mess of a season the Detroit Tigers have created. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of persona... more

Andy gives his answers on how to fix not just sports topics but life as well! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Detroit Red Wings beat reporter for The Athletic Max Bultman joins the show to talk about the Red Wings offseason ahead and the future in Detroit hockey. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our ... more

It was a long weekend with Memorial Day, and Andy and Shep give their Hero and Heel from it! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Facts

Accepts Guests
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Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

AJ Hinch
MLB manager, Detroit Tigers
Detroit Tigers
Episode: X's and BrO's - How much worse can it get with the Tigers?
Trajan Langdon
Team executive discussed in the dialogue
Detroit Pistons
Episode: X's and BrO's - What do the Pistons need moving forward?
Brian Lashoff
Assistant coach, Grand Rapids Griffins
Grand Rapids Griffins
Episode: X's and BrO's - Brian Lashoff joins the show!
Jeff Lazaros
Founder of StrikeOut Baseball
StrikeOut Baseball
Episode: X's and BrO's - Jeff Lazaros joins the show!
John Smoltz
Hall of Famer, NLCS MVP, broadcasting analyst
Strikeout Baseball / MLB
Episode: X's and BrO's - John Smoltz joins the show!
Dominik Shine
Professional hockey player, Grand Rapids Griffins
Grand Rapids Griffins / Detroit Red Wings
Episode: X's and BrO's - Dominik Shine joins the show!
Dr. Jeffrey Pierce
Founder of the Michigan Sports and Spine Center
Michigan Sports and Spine Center
Episode: Dr. Jeff Pierce joins the show!
Gregory Kelser
Award-winning analyst for Pistons broadcasts; longtime basketball figure and coach
Gregory Kelser Basketball Camps
Episode: X's and BrO's - Greg Kelser joins the show!
Eric Vincent
Pistons beat reporter for Clutch Points
Clutch Points
Episode: X's and BrO's - Eric Vincent joins the show!

Host

Matthew Shepard
Host of the X's and BrO's Morning Show, leading discussions and guiding conversations with guests

Reviews

4.6 out of 5 stars from 69 ratings
  • Hit and run pot shot

    I beet tweedle dee and tweedle dumb are tinkling their pants after the nice little dig on Kid Rock after Thursday’s show. I also bet they were laughing at Riley Gaines…..If you want a political show let’s have it. I’m sick of

    these pubescent hahaha comments.

    C

    Apple Podcasts
    1
    padinovots
    United States3 years ago
  • Where did you go?

    You guys have not been sending out the episodes. Tell me you guys will be back!!!’

    Apple Podcasts
    5
    jd eggsjnf t
    United States4 years ago
  • Great Show

    Glad to have Sean B back on the radio. Love listening of Denver!

    Apple Podcasts
    5
    kevalt
    United States6 years ago
  • X's & Bro's is AWESOME!

    Great sports show! Been listening to Sean Baligian for years! Love the show.

    Apple Podcasts
    5
    JoeCanada72
    Canada7 years ago
  • podcast rules.

    sean’s one of the best in the bizz. always looked forward to listening to him after the games but now i can get my fix in at anytime. keep up the good work boys!

    Apple Podcasts
    3
    AlwaysBornToLose
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate the honest, analytical style and cross-sport discussions.
Many enjoy the long-form conversations that blend player development with community topics.
Listeners praise in-depth local sports coverage and credible guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#41
India/News/Sports News
Apple Podcasts
#84
Israel/News/Sports News

Talking Points

Recent interactions between the hosts and their guests.

X's and BrO's - Omari Sankofa talks Pistons
Q: Was Langdon too open about the team's playoff ambitions, given the window some fans expect?
The discussion suggests that being forthright can trigger debate among fans, but transparency is valued by those who understand the sport's long-term planning dynamics.
X's and BrO's - Omari Sankofa talks Pistons
Q: What's the biggest thing people want to know from Trajan Langdon at the press conference?
People want to know how the Pistons can extend their playoff run, what holes to fix in the roster, and how management plans to balance short-term success with long-term sustainability.
X's and BrO's - Brian Lashoff joins the show!
Q: How do you think that, even though it's been years, how do you think that has gone for you? What's the hardest thing about playing at a high level and then coaching guys who are trying to get to the level you played at?
Lashoff explains that the transition is different with many new considerations, emphasizes helping guys down in the American League develop the details they need to reach the NHL, and notes that getting there is hard but staying there is even harder; success depends on individualized coaching and a clear development path.
X's and BrO's - Eric Vincent is back to break down the Pistons!
Q: What do you think is the biggest reason Detroit is down 3-2 in the series?
The core issue is inconsistent execution, especially in the third quarter, combined with a need for more shooting and secondary scoring to take pressure off Cade Cunningham; without that, Detroit falls into a pattern of late-game mistakes and struggles to close out games.
X's and BrO's - Eric Vincent joins the show!
Q: What has this playoff series revealed about Detroit so far?
The Pistons have strong defense and effort, but their offense is often a grind, lacking a reliable secondary scorer to take pressure off Cade, which is a critical gap they'll need to address for future success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About X's and BrO's

What is X's and BrO's about and what kind of topics does it cover?

This Michigan-based sports talk program covers a broad spectrum of local and national sports with a heavy emphasis on Detroit teams, player development, and playoff narratives. Episodes typically pair in-depth game analysis with guest experts—from reporters and former players to coaches and industry insiders—while maintaining a lively, conversational style that blends tactical breakdown, personal journeys, and community-oriented initiatives. Notable throughlines include Pistons and Lions coverage, hockey development stories from the minor to the pro levels, and occasional philanthropy-focused segments tied to youth sports and mental health, which help set the show apart as locally relevant but with broader sports context.

A standout aspect... more

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How many listeners does X's and BrO's get?

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How many subscribers and views does X's and BrO's have?

To see how many followers or subscribers X's and BrO's has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to X's and BrO's?

These podcasts share a similar audience with X's and BrO's:

1. Lions Collective
2. The Detroit Lions Podcast
3. Tiger Territory: A Detroit Tigers Podcast
4. Pride of Detroit: for Detroit Lions fans
5. The Wolverine Podcast

How many episodes of X's and BrO's are there?

X's and BrO's launched 9 years ago and published 4692 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact X's and BrO's?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on X's and BrO's?

Recent guests on X's and BrO's include:

1. AJ Hinch
2. Trajan Langdon
3. Brian Lashoff
4. Jeff Lazaros
5. John Smoltz
6. Dominik Shine
7. Dr. Jeffrey Pierce
8. Gregory Kelser

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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