行銷武士道：品牌研究侍
小嚕聚焦討論品牌定位、行銷及電商經營，未來也可能增加行銷時事或訪談類型主題，歡迎大家一起討論各種品牌看法跟問題，也歡迎提出問題。 小額贊助品牌研究侍 >>> open.firstory.me/join/mktsamurai 單次、長期顧問服務 >>> mktsamurai.com.tw/Consulting 品牌定位服務 >>> mktsamurai.com.tw/positioning 個人經歷說明 >>> mktsamurai.com.tw/rudolf 更多關於我 >>> mktru.tw/aboutru 聯繫請來信rudolf@mktsamurai.com.tw Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 86 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Categories | MarketingCareersBusiness | ||
Listen to this Podcast
Latest Episodes
這一集找來男神萊恩，除了介紹他正在賣的設計課程外，也來分享行銷跟設計之間的恩恩怨怨該如何化解，我對這一集的內容只有一個要求：血流成河。
本集內容簡介：
一、行銷、老闆哪些行為會讓設計不爽？
二、行銷跟設計雙方應該如何有效溝通？
三、身為資深設計如何看待Canva？
四、AI是否會對設計產業帶來衝擊？
五、隨著AI發展越來越強大，設計應該著重哪些技能？
六、最近推的課程為什麼值得買？
小額贊助支持本節目： open.firstory.me/user/ckxs... more
上週有兩個流量密碼事件，除了老高抄襲外，還有位老家從事糕餅業的網友出來抨擊微熱山丘只會用行銷話術欺騙消費者。
這兩起事件都讓當事人立即獲得大量關注，甚至觸及許多陌生受眾，當然算是成功找到流量密碼，但這種操作方式是否正確？關鍵在於，你是否有思考好行銷目的。
小額贊助支持本節目： open.firstory.me/user/ckxswqsynmdbr0858ij906kkj
品牌定位及行銷50問 >>> mktru.tw/brandpost
more
台灣市場越來越擁擠，到海外尋求更大市場成為台灣企業關鍵機會點，但台灣品牌針對跨境可能存在相當大迷思。在數位工具、電商平台發展越來越多元，企業應該關注哪些方向，讓自己更靠近跨境商機？
【本期友情工商：VGV圈粉行銷科技】
VGV 圈粉行銷科技簡介
VGV 圈粉行銷科技是亞太區最具影響力的網紅行銷公司，致力於連結品牌、創作者和 KOL，打造共贏的影響力生態圈。
作為您的策略顧問，我們助您與 KOL 建立長久的合作關係！
VGV 圈粉行銷科技優勢
VGV 圈粉行銷科技是一家超越... more
最近一連看到幾個消息，實體店收攤說是受到電商影響，電商業績不好又說是風口在實體店，到底實際情況又是如何？
而美國、中國跟印尼最近都開始出現「消費降級」這個疫情後遺症，這或許才是值得台灣企業注意，並思考當台灣也開始進入此市場狀況時，又該如何因應的一大問題。
本集內容大綱如下：
1. 究竟目前風口是落在電商還是實體？
2. 當我們發現市場出現變化，該如何找出問題及原因？
3. 消費降級是什麼？為什麼值得台灣品牌關注？
4. 老字號品牌吹起熄燈潮，主要因素為何？
小... more
Reviews
- 不知不覺就聽完了！
上過兩個老師的課程，都很有幫助！！
86集節奏好好笑😆
Apple Podcasts5😿找不到
Taiwana year ago - 重播再重播再重播....
每聽一次就學到新觀念，在聽一次有累加一次👍P.s. 千萬別停更，拜託🥺🥺
Apple Podcasts5沒有通勤的上班族Taiwan2 years ago - 滿滿乾貨
小嚕老師提供很多關於行銷和最新趨勢的看法，受惠良多：D
Apple Podcasts5西瓜大怒神Taiwan3 years ago - 行銷乾貨
很實用！反覆聽都有新想法！
Apple Podcasts5愛莎688Taiwan3 years ago - 簡潔犀利
犀利直接不廢話，不會浪費時間，推！
Apple Podcasts5Rita ChengTaiwan3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #135 | Taiwan/Business/Marketing |
Apple Podcasts | #246 |  Japan/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
Frequently Asked Questions About 行銷武士道：品牌研究侍
Where can I find podcast stats for 行銷武士道：品牌研究侍?
Rephonic provides a wide range of podcast stats for 行銷武士道：品牌研究侍. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 行銷武士道：品牌研究侍 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 行銷武士道：品牌研究侍 get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 行銷武士道：品牌研究侍, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for 行銷武士道：品牌研究侍?
Rephonic provides comprehensive predictive audience data for 行銷武士道：品牌研究侍, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does 行銷武士道：品牌研究侍 have?
To see how many followers or subscribers 行銷武士道：品牌研究侍 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to 行銷武士道：品牌研究侍?
These podcasts share a similar audience with 行銷武士道：品牌研究侍:
1. Gooaye 股癌
How many episodes of 行銷武士道：品牌研究侍 are there?
行銷武士道：品牌研究侍 launched 4 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 行銷武士道：品牌研究侍?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for 行銷武士道：品牌研究侍?
Rephonic pulls ratings and reviews for 行銷武士道：品牌研究侍 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for 行銷武士道：品牌研究侍?
Rephonic provides full transcripts for episodes of 行銷武士道：品牌研究侍. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.