行銷科普湛
湛明暉行銷 . 科普 . 湛 ! 行銷、是本節目的定位，科普、是節目內容的表現方式，湛、是節目的特質。 行銷科普湛、你的智慧供給站，就用聽廣播節目的一小段時間，讓自己更卓越 ! 通向智慧的藍海，這裡、就是啟航點 ! 湛明暉目前擔任世訊整合行銷傳播公司創意總監、逢甲大學行銷系兼任助理教授、空中大學台中指導中心面受老師、多家企業經營行銷顧問暨教育訓練師資，也是線上聲音工作者，希望運用 行銷科普湛 與你交流，節目開始... 因為剛好喜歡 創意、溝通、書寫、表達，還曾經擔任廣播電台節目主持人，所以開啟了製作節目的構想，那麼、就開始吧 ! 行銷科普湛 ! -- Hosting provided by SoundOn
| Publishes | Weekly | Episodes | 12 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Categories | BusinessEducation | ||
Listen to this Podcast
Latest Episodes
行銷、一定要打價格戰嗎？有經驗的朋友都知道、漂亮的價格戰並不容易打；例如張忠謀先生就不認同低價策略！
想超越競爭、紅皇后究竟該往哪裡跑呢？
亨利·福特是全世界第一位，大幅度降低汽車售價的人。有人將亨利·福特與蘋果公司的創辦人賈伯斯相提並論，因為他們都是讓世界進入到「移動世代」的關鍵人物。只是亨利·福特的移動、發生在公路上，而賈伯斯的移動、發生在網路上。不論是公路或網路，他們都成功縮短了我們與世界的距離。
亨利．福特推動了現代化社會發展的第一張骨牌，面對市場第一大品牌--T型車的低價策... more
在童話故事《鏡中奇緣》中，紅皇后說：在這裡要拼命地跑，才能保持在原地；如果想去其他地方，就要加快兩倍以上的速度。
這句話，被引申為物種間的進化策略，即是著名的「紅皇后假說」。
將自然界的 進化策略 ，延申至企業，轉變成為 競化策略 ！因為企業想要生存發展，進化、只是基礎配備，競化、才是脫穎而出、制霸武林的高階配備！
如何 創造競化 ？這就是 行銷科普湛 競化思考力 系列，所想要分享的核心概念 。
在這一集的故事中，一起聽聽股神究竟想幫誰？紅皇后站在哪一邊？捲王如何穩住未來三十年、... more
這一集的think-ing、來聽聽「變身策略」如何創造出大市場吧！
狗狗要人模人樣、人要狗模狗樣，沒錯，這就是變身策略的一種！那、還有哪幾種呢？讓我們來從小蛙的故事，分享三個法則 :
法則一、反向操作
法則二、藍海規模
法則三、獲利算計…，故事開始 !
--
Hosting provided by SoundOn
加法策略這樣做！我們的think-ing、將聚焦於如何比別人更多、更好、更專業！
話說當競爭品牌為了節省成本，將製造廠移往工資廉價的地區生產時，羽絨衣精品 -- Canada Goose加拿大鵝執行長萊斯卻說：「誰能夠比加拿大人更了解寒冷？」
加拿大鵝就該屹立在加拿大！不是嗎？但這個決策將立即迎來二個大難題…
1.如何超越競爭產品，擁有真正精品級的保暖功能？
2.精品級的訂價策略，如何讓消費者趨之若鶩？
如何破解難題、創造大市場？一起來聽聽加拿大鵝「加法策略」的精采故事吧！ ... more
現代行銷學之父科特勒將「marketing」、拆解為「market-ing」，科特勒說：為了適應不斷變遷的市場，行銷也必須持續的演變進化。
market-ing，那、我們的思考力呢？也應該變成 think-ing 吧！
五分鐘競化思考力 首部曲「減法策略」，探討如何藉由「減少」原本具備的項目或規格、創造出新的價值與意義。
怎麼做呢 ? 請按下play鍵，也請按讚、留言互動喔 ! 或是私訊 pvssun@gmail.com
OK ! 首部曲、啟航 …
--
Hosting p... more
為什麼珍珠奶茶受歡迎的程度，永遠都會超越單一的珍珠、或單一的奶茶？
就如同統一麵為什麼能一統天下，成為台灣泡麵的第一品牌？
大家都知道統一三好一公道的經營理念，我們卻發現了統一的三不經營哲學。
讓我們一起聽聽烏龜超越兔子的故事吧！
--
Hosting provided by SoundOn
西南航空的國內旅客運載量，為什麼能衝上美國第一？
壽司郎為什麼能創下日本連鎖外食業界、最高單店營業額的紀錄？
因為、他們的經營策略、都是「廉價」!
但是但是…為什麼很多也是走廉價策略的企業，往往不敵成本上漲、鎩羽而歸~~
西南航空與壽司郎卻能屢創高峰?
這中間一定大有訣竅，讓我們一起聽聽吧 !
--
Hosting provided by SoundOn
我們的大腦中，內設有「情感啟動器」，只要正確鍵入密碼，就可以啟動按鈕，讓消費者進入購買快捷模式。所以、行銷工作思維，已經從自我模式的「如何用大腦賺錢」、進階為2.0版的市場模式：「如何賺大腦的錢」…
--
Hosting provided by SoundOn
Key Facts
Top Business Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
Frequently Asked Questions About 行銷科普湛
Where can I find podcast stats for 行銷科普湛?
Rephonic provides a wide range of podcast stats for 行銷科普湛. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 行銷科普湛 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 行銷科普湛 get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 行銷科普湛, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for 行銷科普湛?
Rephonic provides comprehensive predictive audience data for 行銷科普湛, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does 行銷科普湛 have?
To see how many followers or subscribers 行銷科普湛 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
How many episodes of 行銷科普湛 are there?
行銷科普湛 launched 3 years ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 行銷科普湛?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for 行銷科普湛?
Rephonic pulls ratings and reviews for 行銷科普湛 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for 行銷科普湛?
Rephonic provides full transcripts for episodes of 行銷科普湛. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.