系统理性
怡叔一档试图“系统且理性”的探讨商业和品牌话题的播客。但音频播客很多时候本就是反系统、反理性的，所以任君欣赏吧。
| Publishes | Monthly | Episodes | 14 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | BusinessMarketingManagement | ||
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简介：这期播客怡叔要聊一个大品类的话题 —— 内容行业。
这可能是一个很特殊的分类法，之前应该没人这么聊过。缘起是，从去年起陆续跟许多家被我们定义为“内容品牌”的企业做咨询沟通，包括樊登、喜马拉雅、凯叔，到笑果、得到，以及某家省级传媒集团。
按理说这几家其实有各自归属的行业对吧？比如知识服务、音频教育、演艺演出、流媒体。但横向链接起来，我反倒发现有一个更大的逻辑贯穿始终，就是内容逻辑。
那这些行业到底要如何经营内容品牌？就跟随我们本期的博客来一起浅聊一下内容行业～
时间戳：00:01:41 内... more
简介：1997年，42岁的乔布斯刚回到苹果，向内部分享即将面世的“Think Different” 的广告。关于这则广告的讨论实在太多，不再赘述。我们今天的主角，是这段15分钟乔布斯演讲：这应该是业内最顶级的品牌课。在短短15分钟的分享里，你不仅能看到他的前瞻性品牌营销理念，如果你深入挖掘一番，你还能收获乔布斯在企业战略层面的操作思维。
在1997年，乔布斯那时42岁，刚回归苹果并推出了“Think Different”的广告，尽管关于这则广告的讨论已经很多，但今天我们将专注于他的15分钟演讲，... more
每周都有件大事，你猜是啥事儿？
没错，是疯狂星期四。其实今年以来，基本上每周都会收到各种“疯四”段子，我自己是笑疯了，肯德基也吃了2次。
不过，当我看了各种分析疯四的文章，还有点“不吐不快”，总觉得没说透，但是这事儿呢又不想特地写文章来分析。
所以前两天，我录了一期单口播客，希望用声音的形式，跟你分享。其实疯四火爆现象，可以拿来解释很多品牌营销现象，背后有些根本性的营销规律。疯四不可复制，但背后的规律可以复用。这些规律，会对很多品牌人做内容、做传播，影响消费者有帮助。
时间戳：00:00:37 ... more
欢迎收听本期播客。
今年八月份，小米创始人雷军以“穿越人生低谷的感悟”为主题讲述了他人生中多次经历的挫折与迷茫，并分享了穿越人生低谷的感悟。正如之前的每一次的演讲都迅速冲上热搜，与此同时金句也在朋友圈传播，使小米的热度持续高涨。
就有很多创始人想，这样高性价比的传播，怎么能错过？但怎么做创始人 IP ？我的公司到底适合打造一个创始人 IP 吗？我们应该打造一个怎样的创始人IP？这些问题始终困扰着创始人。
创始人IP是一把双刃剑，利用好可以为企业带来品牌资产，利用不好就可能会给品牌带来灾难性的后果... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #146 | China/Business/Marketing |
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系统理性 launched 4 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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