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Artwork for Marketing in Progress

Marketing in Progress

Gayle Kalvert
Entrepreneurship
Motherhood
Parenting
Work-Life Balance
B2B Marketing
Mental Health
Artificial Intelligence
Confidence
Personal Branding
Sales
Parenting Teenagers
Marketing
Jewelry
Market Eminence
Empathy
Personal Growth
Marriage
Theater
Career
Community Building

Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.

PublishesWeeklyEpisodes37Foundeda year ago
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Kids & FamilyMarketingBusinessParenting

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Artwork for Marketing in Progress

Latest Episodes

When partner marketing works, it scales your brand faster than any single campaign could.

Lucy Greenaway, Global Channel Marketing Director at XM Cyber and CRN Women and Diversity in Channel Awards finalist, shares the three non-negotiable tactics e... more

Marketing leaders are expected to deliver growth, align with sales, lead high-performing teams, and adapt to constant change. But where do you start?

In this episode of Marketing in Progress, Gayle Kalvert sits down with Michelle Randall, CMO at Ons... more

The CMO hiring process has changed.

Boards and CEOs aren’t just looking for marketing operators anymore; they want leaders who can drive transformation and business growth.

Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG ... more

Your events aren’t failing. They’re just being evaluated the wrong way.

Stephanie Worthington, Head of Events and Field Marketing at Upstart, has spent 30+ years turning trade shows into revenue drivers, not money pits. She breaks down the framework... more

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Recent Guests

Kate Bullis
Global Marketing Practice Leader and Managing Director at ZRG Partners
ZRG Partners
Episode: Inside the CMO hiring process with Kate Bullis
Stephanie Worthington
Head of Events and Field Marketing at Upstart
Upstart
Episode: Proving Event ROI with Stephanie Worthington
Heidi Malden
Head of Americas Marketing at Pigment
Pigment
Episode: Selling AI to the skeptics with Heidi Malden
Tal Peretz
Co-founder and CEO of Onfire AI
Onfire AI
Episode: Why most AI outreach falls flat with Tal Peretz
Cari Jaquet
Full-stack marketer with 20 years' experience in B2B cybersecurity and data
Episode: Fail fast and pivot faster in marketing with Cari Jaquet
Jenn Parrino
Head of Demand Generation
Glia
Episode: How to connect marketing efforts directly to revenue growth with Jenn Parrino and Candice Wright
Candice Wright
Senior Gross Marketing Manager
Glia
Episode: How to connect marketing efforts directly to revenue growth with Jenn Parrino and Candice Wright
David Newman
Certified Speaking Professional, author of Market Eminence
Author of Market Eminence; Speaker
Episode: Become impossible to ignore: Market eminence with David Newman
David Bruce
Veteran product marketing leader with experience at Broadcom and IBM
Broadcom, IBM
Episode: The habits of high-performing product marketers with David Bruce

Hosts

Gayle Calvert
Host of Marketing in Progress; founder/CEO of Creo Collective; known for candid, practical B2B marketing discussions and emphasis on revenue impact.
Gail Calvert
Co-host with focus on practical marketing leadership, sales alignment, and transformative AI adoption in B2B environments.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Why your brand’s story isn’t working (and how to fix it) with Kate Hamilton
Q: Can you share a concrete example of a client who moved from misalignment to aligned messaging? How long did it take?
One organization with 15 years of history found its old messaging created impostor syndrome; through the process, they gained a refreshed, aspirational narrative that touched beyond branding to change how individuals related to their work, typically taking around 12-18 months depending on leadership support.
Why your brand’s story isn’t working (and how to fix it) with Kate Hamilton
Q: What does a typical timeline look like when helping a company refresh its messaging and branding?
A common pattern is an 18-month period covering branding development, artifacts like a brand document and website, training, and rollout, with faster acceleration if leadership is highly committed and resourcing is aligned.
Why your brand’s story isn’t working (and how to fix it) with Kate Hamilton
Q: You mentioned an 'operating system' for narrative—how does that practically influence daily decision-making across teams?
It acts as a continuous framework where branding, messaging, and culture inform every choice, enabling faster, more aligned decisions across leadership, marketing, sales, and delivery.
Giving yourself grace in a world of anxiety with Ashley Mitchell
Q: What are practical tips for parents trying to help children with anxiety?
Validate the child's feelings, introduce mindfulness, breathing, journaling, and consider professional guidance when needed; create a predictable routine and model healthy coping strategies.
Stop glamorizing busy, start living joyfully with Kate Volman
Q: What should someone look for when choosing a coach or dream manager to help them create a personal strategic plan?
A good coach asks thought-provoking questions, holds you accountable, and challenges you with tough love while avoiding giving direct answers, helping you discover the best path for themselves.

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Frequently Asked Questions About Marketing in Progress

What is Marketing in Progress about and what kind of topics does it cover?

Marketing in Progress provides candid, practical conversations with senior marketing leaders, sales leaders, and agency founders who are focused on driving real outcomes in B2B. Episodes commonly explore how to align marketing with revenue goals, tackle AI-driven transformation, measure ROI beyond vanity metrics, and build scalable go-to-market systems. Guests range from CMOs and demand-gen leaders to product marketing chiefs, with a consistent emphasis on actionable tactics, cross-functional collaboration, and authentic storytelling that resonates with business outcomes. A notable thread is the willingness to critique traditional playbooks, share behind-the-scenes lessons, and offer frameworks listeners can apply in fast-moving tech enviro... more

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Which podcasts are similar to Marketing in Progress?

These podcasts share a similar audience with Marketing in Progress:

1. Planet Money

How many episodes of Marketing in Progress are there?

Marketing in Progress launched a year ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing in Progress?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Marketing in Progress?

Recent guests on Marketing in Progress include:

1. Kate Bullis
2. Stephanie Worthington
3. Heidi Malden
4. Tal Peretz
5. Cari Jaquet
6. Jenn Parrino
7. Candice Wright
8. David Newman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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