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Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss th... more

PublishesWeeklyEpisodes58Foundeda year ago
Number of ListenersCategories
BusinessHow ToMarketingEducation

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Artwork for Women in B2B Marketing

Latest Episodes

In this episode of "Women in B2B Marketing," host Jane Serra and Alice Ko take us through Alice's fascinating transition from accounting to marketing and her evolution into a coaching expert. Alice shares how the CliftonStrengths assessment profoundl... more

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8 days ago

In this episode of "Women in B2B Marketing," host Jane Serra engages with Jody Spencer, a seasoned fractional CMO and GTM growth advisor. They delve into the evolution of the marketing funnel into an "infinity loop," advocating for a customer-centric... more

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15 days ago

In this episode of "Women in B2B Marketing," host Jane Serra engages with Olga Noha, CMO at SplitMetrics, in a candid conversation about her unique journey from electrical engineering in Ukraine to leading marketing in the US. Olga shares the challen... more

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22 days ago

In this episode of "Women in B2B Marketing," host Jane Serra speaks with seasoned B2B content marketer Masooma Memon. With experience at Shopify, Vimeo, and Calendly, Masooma shares her journey from content writing to B2B SaaS marketing, emphasizing ... more

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a month ago

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Reviews

5.0 out of 5 stars from 20 ratings
  • Amazing podcast for getting insights on B2B marketing

    Jane is a top podcast host with a great energy! I loved the episode with Anne Murlowski about leveraging neuromarketing & storytelling for B2B marketing. What stood out to me the most was what she said about how if you use AI as copy on your website, it’s not going to stand out and that it’s so important to have your personal voice and tone showing, we need our unique essence and perspective to come through. I totally agree, I feel much more connected to copy when it’s written authentically. - E... more

    Apple Podcasts
    5
    er1ng0
    United Kingdom2 months ago
  • Messy Middle episode is pure gold

    Loving this podcast. Great host, smarty guests.

    Apple Podcasts
    5
    CQA2
    United States7 months ago
  • Fantastic!!

    So glad i discovered this show, really helpful topics and content. Love it!!

    Apple Podcasts
    5
    Tara amc
    United States10 months ago
  • Useful points of view and learnings

    The marketers are well selected and the topics well curated. I’m a marketing leader with 15+ years experience and this show still teaches me new things.

    Apple Podcasts
    5
    CourtEder
    United States10 months ago

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Women in B2B Marketing launched a year ago and published 58 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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