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Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss thei... more

PublishesWeeklyEpisodes123Founded3 years ago
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Artwork for Women in B2B Marketing

Latest Episodes

Recorded IRL at Pavilion’s GTM2025, Washington DC!

Amanda McGuckin Hager has worn many hats in her career—sales, marketing, fractional consulting—and today she holds two big ones: CMO and CRO at TrueDialog. After starting out in sales and quickly re... more

**Originally published on October 16, 2024**

This replay features the brilliant Liza Adams - AI advisor, fractional CMO, and one of the top 50 CMOs to watch in 2024. We talked about her journey from Manila to Michigan, why gratitude fuels her leader... more

Paige Tills didn’t set out to be a marketer. After starting in international relations and higher ed, she pivoted into business development at #samsales - where she built her way into marketing and ultimately grew into the role of VP of Marketing. Pa... more

Michelle Denogean has one of those careers that makes you stop and take notes. From dreaming of Super Bowl ads to running marketing at eHarmony and Edmunds, advising dozens of startups, writing a book, and now leading as CMO at Mindtrip—she’s lived t... more

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Recent Guests

Amanda McGuckin Hager
CMO and CRO of TrueDialog
TrueDialog
Episode: 122: Fun, Focus, and No Duds: Life as a CMO + CRO - with Amanda McGuckin Hager, CMO/CRO at TrueDialog
Liza Adams
AI Advisor & Fractional CMO with over 20 years of experience in B2B Marketing
GrowthPath Partners
Episode: 121: Reclaiming Marketing’s North Star with AI - with Liza Adams, AI Advisor & Fractional CMO at GrowthPath Partners | REPLAY EP 83
Paige Tills
VP of Marketing at Sam Sales
Sam Sales
Episode: 120: Scrappy (Not Crappy!) Ways to Build Brand and Pipeline Without Big Budgets - with Paige Tills, VP of Marketing at #samsales
Michelle Denogean
CMO at Mindtrip, startup advisor, and award-winning author of Grow Up
Mindtrip
Episode: 119: Punching Above Your Weight Starts with Reputation - with Michelle Denogean, CMO at Mindtrip
Thao Ngo
SVP at Uptempo
Uptempo
Episode: 118: From Burnout to Buy In: Leading a No-BS Global Marketing Org - with Thao Ngo, SVP of Marketing at Uptempo | REPLAY EP 13
Sheevaun Thatcher
VP Revenue Enablement at Demandbase
Demandbase
Episode: 116: Responsible To, Not For: Rethinking Revenue Enablement - with Sheevaun Thatcher, VP Revenue Enablement at Demandbase
Shannon Howard
Director of Customer and Content Marketing
Intellum
Episode: 114: Customer Marketing with Heart: Advocacy, Education, and Internal Champions - with Shannon Howard, Director of Customer & Content Marketing at Intellum
Shachar Orren
Co-founder, CRO, and CMO at EX.CO
EX.CO
Episode: 112: Marketing That Sells: Lessons from a Dual CMO-CRO - with Shachar Orren, Co-founder, CRO, & CMO at EX.CO
Natalie Cunningham
2x SaaS CMO and agency hustle survivor
Episode: 111: From Agency Hustle to CMO Truth Teller: Building Brands, Teams, and Backbone - with Natalie Cunningham, 2x SaaS CMO

Host

Jane Serra
Host of a series focused on inspiring women in B2B marketing through authentic discussions and shared experiences.

Reviews

5.0 out of 5 stars from 44 ratings
  • My favorite marketing podcast!

    Jane is such a thoughtful host, so engaged and asks great questions. Always interesting people on and I always learn something. Definitely my favorite podcast to grow professionally.

    Apple Podcasts
    5
    Nycole W
    United Statesa month ago
  • Thoughtful and engaging!!!!

    Jane does an incredible job both bringing in high frequency and talented individuals and unpacking their stories and advice in really tactical and tangible ways!!! Her positive energy, active listening and context driven questions make for amazing content with all of her guests! There is so much all leaders can learn from this podcast!! A must follow!

    Apple Podcasts
    5
    Avila, Val
    United States2 months ago
  • Awesome Work Jane!

    A great place for various B2B marketing perspectives. Valuable in showing that while many of us face similar challenges, there are many different solutions.

    Apple Podcasts
    5
    Adriannamrkt
    United States2 months ago
  • A host and guests worth pressing play for

    Jane has built a show with thoughtful focus and deeply interesting guests… one of my favorites to press play and listen throughout my day. The b2b marketing landscape is ever evolving and this is how to stay current.

    Apple Podcasts
    5
    M907M
    United States2 months ago
  • Insightful + Authentic

    Really loving this podcast featuring incredibly smart and joyful women leaders. Jane is an amazing host whose empathy and authenticity shines. Definitely recommend!!

    Apple Podcasts
    5
    lydiarose1122
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the quality of guests and the actionable advice provided, with many finding it relevant to their career paths.
Many emphasize the empowerment and supportive community fostered through the shared experiences of female leaders.
Listeners appreciate the genuine and engaging conversations that bring valuable insights to B2B marketing.
Audiences express gratitude for the host's ability to create an environment of authenticity and relatability, often noting the podcast as a necessary addition to their professional development toolkit.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

122: Fun, Focus, and No Duds: Life as a CMO + CRO - with Amanda McGuckin Hager, CMO/CRO at TrueDialog
Q: What are the positives and drawbacks of having both CMO and CRO roles?
Positives include accountability for campaigns and improved communication between sales and marketing, while there's concern about availability to engage deeply in either function.
122: Fun, Focus, and No Duds: Life as a CMO + CRO - with Amanda McGuckin Hager, CMO/CRO at TrueDialog
Q: How do you have both titles and what does that entail?
Amanda explains she started as CMO and later raised her hand to manage sales when she noticed struggles, thereby taking on the CRO role too, allowing her to integrate marketing and sales functions.
121: Reclaiming Marketing’s North Star with AI - with Liza Adams, AI Advisor & Fractional CMO at GrowthPath Partners | REPLAY EP 83
Q: What advice would you give to marketers about leveraging AI effectively?
Use AI to enhance strategic decision-making and foster collaboration across teams rather than just for improving efficiency.
121: Reclaiming Marketing’s North Star with AI - with Liza Adams, AI Advisor & Fractional CMO at GrowthPath Partners | REPLAY EP 83
Q: What would you say to a CMO at a company where they feel like they're in a pressure cooker?
Focus on fixing product-market fit before amplifying efforts with AI; suggest reallocating budget to address foundational issues.
115: Demystifying GTM Engineering: How to Architect Growth and Better Buying Experiences - with Ashley Artrip, GTM Engineering Manager at Clay
Q: Can you explain what is GTM Engineering? Where did that term come about?
GTM Engineering is a new approach to integrating creativity into systematic growth strategies for businesses, emphasizing understanding customer signals and stories.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Women in B2B Marketing

What is Women in B2B Marketing about and what kind of topics does it cover?

A motivational series aimed at empowering professionals in the B2B marketing realm, this show features insightful discussions led by successful women leaders. Episodes encompass a wide range of themes, including innovative marketing strategies, personal growth journeys, team dynamics, and overcoming challenges in the workplace. Listeners can expect tips and real-life experiences shared by CMOs, VPs, and marketing leaders from various sectors, fostering a sense of community and encouraging engagement among listeners who aspire to advance their careers. Amidst ongoing discussions on industry trends and practical advice, the show promotes female empowerment in a predominantly male-dominated field, making it especially resonant for women in bus... more

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How many listeners does Women in B2B Marketing get?

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Which podcasts are similar to Women in B2B Marketing?

These podcasts share a similar audience with Women in B2B Marketing:

1. The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
2. Marketing Against The Grain
3. The CMO Podcast
4. The Diary Of A CEO with Steven Bartlett
5. Armchair Expert with Dax Shepard

How many episodes of Women in B2B Marketing are there?

Women in B2B Marketing launched 3 years ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Women in B2B Marketing?

Recent guests on Women in B2B Marketing include:

1. Amanda McGuckin Hager
2. Liza Adams
3. Paige Tills
4. Michelle Denogean
5. Thao Ngo
6. Sheevaun Thatcher
7. Shannon Howard
8. Shachar Orren

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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