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Women In B2B Marketing
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Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss thei... more

PublishesWeeklyEpisodes129Founded3 years ago
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Artwork for Women in B2B Marketing

Latest Episodes

Leslie Forde is the CEO and founder of Mom's Hierarchy of Needs, a long-time B2B marketer, a strategic advisor to HubSpot, and the author of Repair with Self Care. She also runs the longest running national parent study on pandemic and post pandemic ... more

Originally published on August 26, 2024

This replay features the wonderful Surbhi Agarwal, 25+ year industry vet and former CMO at Applied Intuition. We talked about her path from engineering to product marketing to the CMO seat, what really changes... more

Kim Winter has spent nearly a decade building and scaling product marketing across Yotpo and multi product orgs. In this episode of Women in B2B Marketing, we unpack how true product marketing starts with market context and the voice of the customer,... more

Sidney Waterfall has led agencies, advised high-growth teams, and now runs marketing in-house at OpenBrand. In this episode of Women in B2B Marketing, we unpack how focusing on process, not outcomes, builds momentum, clarity, and GTM efficiency that ... more

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Recent Guests

Kim Winter
VP of Product Marketing and new mother transitioning into a new role soon
Episode: 126: The Core of Product Marketing: Curiosity, Context, and Customer Obsession - with Kim Winter, VP Marketing at (announcing soon!)
Sidney Waterfall
VP of Marketing at OpenBrand
OpenBrand
Episode: 125: Process Over Outcomes: The Real Path to GTM Efficiency - with Sidney Waterfall, VP Marketing at OpenBrand
Ruta Sudmantaite
Fractional CMO at Sudmont and co-founder of Lava Metrics
Lava Metrics
Episode: 123: Building, Bootstrapping, and Doing It Your Way - with Ruta Sudmantaite of Lava Metrics and Emma Davies of Thesmia AI
Emma Davies
Fractional CMO at Advocatude and co-founder at Thesmia.AI
Thesmia.AI
Episode: 123: Building, Bootstrapping, and Doing It Your Way - with Ruta Sudmantaite of Lava Metrics and Emma Davies of Thesmia AI
Amanda McGuckin Hager
CMO and CRO of TrueDialog
TrueDialog
Episode: 122: Fun, Focus, and No Duds: Life as a CMO + CRO - with Amanda McGuckin Hager, CMO/CRO at TrueDialog
Liza Adams
AI Advisor & Fractional CMO with over 20 years of experience in B2B Marketing
GrowthPath Partners
Episode: 121: Reclaiming Marketing’s North Star with AI - with Liza Adams, AI Advisor & Fractional CMO at GrowthPath Partners | REPLAY EP 83
Paige Tills
VP of Marketing at Sam Sales
Sam Sales
Episode: 120: Scrappy (Not Crappy!) Ways to Build Brand and Pipeline Without Big Budgets - with Paige Tills, VP of Marketing at #samsales
Michelle Denogean
CMO at Mindtrip, startup advisor, and award-winning author of Grow Up
Mindtrip
Episode: 119: Punching Above Your Weight Starts with Reputation - with Michelle Denogean, CMO at Mindtrip
Thao Ngo
SVP at Uptempo
Uptempo
Episode: 118: From Burnout to Buy In: Leading a No-BS Global Marketing Org - with Thao Ngo, SVP of Marketing at Uptempo | REPLAY EP 13

Host

Jane Serra
Host with over 17 years of experience in B2B marketing across various industries, dedicated to empowering women in marketing. Jane brings a wealth of knowledge and empathy to her hosting style, focusing on actionable insights and motivational stories.

Reviews

5.0 out of 5 stars from 47 ratings
  • B2B SaaS Marketing Business Owner

    So few podcasts have the empathetic, highly attuned, and highly skilled roster of marketing professionals. I love listening to this podcast for inspiration and insights to support my consultancy work. It’s the antithesis of bro-marketing and a breath of fresh air.

    Apple Podcasts
    5
    Kelly V. Cline
    United States2 months ago
  • My favorite marketing podcast!

    Jane is such a thoughtful host, so engaged and asks great questions. Always interesting people on and I always learn something. Definitely my favorite podcast to grow professionally.

    Apple Podcasts
    5
    Nycole W
    United States4 months ago
  • Thoughtful and engaging!!!!

    Jane does an incredible job both bringing in high frequency and talented individuals and unpacking their stories and advice in really tactical and tangible ways!!! Her positive energy, active listening and context driven questions make for amazing content with all of her guests! There is so much all leaders can learn from this podcast!! A must follow!

    Apple Podcasts
    5
    Avila, Val
    United States4 months ago
  • Awesome Work Jane!

    A great place for various B2B marketing perspectives. Valuable in showing that while many of us face similar challenges, there are many different solutions.

    Apple Podcasts
    5
    Adriannamrkt
    United States4 months ago
  • A host and guests worth pressing play for

    Jane has built a show with thoughtful focus and deeply interesting guests… one of my favorites to press play and listen throughout my day. The b2b marketing landscape is ever evolving and this is how to stay current.

    Apple Podcasts
    5
    M907M
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is praised for her engaging interviewing style, making complex topics accessible and relatable.
Many express a sense of community and connection among female marketers, highlighting the supportive environment fostered by the show.
Several reviews mention a refreshing departure from traditional marketing narratives, offering authentic and practical insights from experienced women.
Listeners appreciate the empathetic and insightful nature of the podcast, noting the diverse perspectives offered by women in various marketing roles.
The podcast is recognized for its actionable advice, valuable strategies, and inspirational stories that resonate with many listeners in the marketing field.

Talking Points

Recent interactions between the hosts and their guests.

123: Building, Bootstrapping, and Doing It Your Way - with Ruta Sudmantaite of Lava Metrics and Emma Davies of Thesmia AI
Q: How do you two work together on this front?
We tackle projects together due to our complementary skills and accountability.
123: Building, Bootstrapping, and Doing It Your Way - with Ruta Sudmantaite of Lava Metrics and Emma Davies of Thesmia AI
Q: What sparked the idea for launching your own fractional businesses?
We got acquired and quickly realized we did not want to work there, leading us to consulting.
122: Fun, Focus, and No Duds: Life as a CMO + CRO - with Amanda McGuckin Hager, CMO/CRO at TrueDialog
Q: What are the positives and drawbacks of having both CMO and CRO roles?
Positives include accountability for campaigns and improved communication between sales and marketing, while there's concern about availability to engage deeply in either function.
122: Fun, Focus, and No Duds: Life as a CMO + CRO - with Amanda McGuckin Hager, CMO/CRO at TrueDialog
Q: How do you have both titles and what does that entail?
Amanda explains she started as CMO and later raised her hand to manage sales when she noticed struggles, thereby taking on the CRO role too, allowing her to integrate marketing and sales functions.
121: Reclaiming Marketing’s North Star with AI - with Liza Adams, AI Advisor & Fractional CMO at GrowthPath Partners | REPLAY EP 83
Q: What advice would you give to marketers about leveraging AI effectively?
Use AI to enhance strategic decision-making and foster collaboration across teams rather than just for improving efficiency.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Women in B2B Marketing

What is Women in B2B Marketing about and what kind of topics does it cover?

This podcast focuses on empowering women in the B2B marketing sector by sharing real-life stories of achievement and challenges faced by female marketing leaders. Each episode features in-depth discussions with accomplished women, including CMOs and VPs of Marketing, who reveal their experiences, strategies, and tips for success in the industry. Listeners can expect valuable insights into team building, leveraging trends, and overcoming obstacles in their marketing careers. The unique perspective and supportive community foster an environment that encourages motivation and understanding among marketers at all levels.

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Rephonic provides a wide range of podcast stats for Women in B2B Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Women in B2B Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Women in B2B Marketing get?

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What are the audience demographics for Women in B2B Marketing?

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How many subscribers and views does Women in B2B Marketing have?

To see how many followers or subscribers Women in B2B Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Women in B2B Marketing?

These podcasts share a similar audience with Women in B2B Marketing:

1. Up First from NPR
2. Good Hang with Amy Poehler
3. Pod Save America

How many episodes of Women in B2B Marketing are there?

Women in B2B Marketing launched 3 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Women in B2B Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Women in B2B Marketing?

Recent guests on Women in B2B Marketing include:

1. Kim Winter
2. Sidney Waterfall
3. Ruta Sudmantaite
4. Emma Davies
5. Amanda McGuckin Hager
6. Liza Adams
7. Paige Tills
8. Michelle Denogean

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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