Women in B2B Marketing
Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss thei... more
| Publishes | Weekly | Episodes | 129 | Founded | 3 years ago |
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| Categories | BusinessHow ToEducationMarketing | ||||
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Latest Episodes
Leslie Forde is the CEO and founder of Mom's Hierarchy of Needs, a long-time B2B marketer, a strategic advisor to HubSpot, and the author of Repair with Self Care. She also runs the longest running national parent study on pandemic and post pandemic ... more
Originally published on August 26, 2024
This replay features the wonderful Surbhi Agarwal, 25+ year industry vet and former CMO at Applied Intuition. We talked about her path from engineering to product marketing to the CMO seat, what really changes... more
Kim Winter has spent nearly a decade building and scaling product marketing across Yotpo and multi product orgs. In this episode of Women in B2B Marketing, we unpack how true product marketing starts with market context and the voice of the customer,... more
Sidney Waterfall has led agencies, advised high-growth teams, and now runs marketing in-house at OpenBrand. In this episode of Women in B2B Marketing, we unpack how focusing on process, not outcomes, builds momentum, clarity, and GTM efficiency that ... more
Molly George has spent her career inside B2B tech and on the agency side. Today she is the CEO and founder of Kickstand, a PR and research firm helping brands win in an AI-shaped search world.
In this episode of Women in B2B Marketing, we unpack why... more
Ruta Sudmantaite and Emma Davies have built their careers across marketing, consulting, and now tech entrepreneurship. After meeting as teammates at a B2B SaaS company, they went on to become fractional CMOs, podcast co-hosts of Blame It On Marketing... more
Recorded IRL at Pavilion’s GTM2025, Washington DC!
Amanda McGuckin Hager has worn many hats in her career—sales, marketing, fractional consulting—and today she holds two big ones: CMO and CRO at TrueDialog. After starting out in sales and quickly re... more
**Originally published on October 16, 2024**
This replay features the brilliant Liza Adams - AI advisor, fractional CMO, and one of the top 50 CMOs to watch in 2024. We talked about her journey from Manila to Michigan, why gratitude fuels her leader... more
Key Facts
Recent Guests
Host
Reviews
- Love the podcast!
What I love about the show is it features stories that are raw, unfiltered and deeply rooted in truth. That's rare. One of the best places I've found for honest and insightful marketing conversations.
If there's something you should feel bad about as a marketer, it's not listening to WIB2BM.
Apple Podcasts5Devashish Thakkar
India4 months ago - B2B SaaS Marketing Business Owner
So few podcasts have the empathetic, highly attuned, and highly skilled roster of marketing professionals. I love listening to this podcast for inspiration and insights to support my consultancy work. It’s the antithesis of bro-marketing and a breath of fresh air.
Apple Podcasts5Kelly V. Cline
United States5 months ago - My favorite marketing podcast!
Jane is such a thoughtful host, so engaged and asks great questions. Always interesting people on and I always learn something. Definitely my favorite podcast to grow professionally.
Apple Podcasts5Nycole WUnited States7 months ago - Thoughtful and engaging!!!!
Jane does an incredible job both bringing in high frequency and talented individuals and unpacking their stories and advice in really tactical and tangible ways!!! Her positive energy, active listening and context driven questions make for amazing content with all of her guests! There is so much all leaders can learn from this podcast!! A must follow!
Apple Podcasts5Avila, ValUnited States7 months ago - Awesome Work Jane!
A great place for various B2B marketing perspectives. Valuable in showing that while many of us face similar challenges, there are many different solutions.
Apple Podcasts5AdriannamrktUnited States7 months ago - A host and guests worth pressing play for
Jane has built a show with thoughtful focus and deeply interesting guests… one of my favorites to press play and listen throughout my day. The b2b marketing landscape is ever evolving and this is how to stay current.
Apple Podcasts5M907MUnited States7 months ago - Insightful + Authentic
Really loving this podcast featuring incredibly smart and joyful women leaders. Jane is an amazing host whose empathy and authenticity shines. Definitely recommend!!
Apple Podcasts5lydiarose1122United States10 months ago - Fun, honest, insightful convos w/rad marketers!
Really enjoying this podcast! As a lady marketer, the content is super relevant. Feels like I’m just hanging out with a group of incredible b2b marketers, honestly sharing all their challenges and insights 😊
Apple Podcasts5michelle_tkUnited States2 years ago - Round table- “pink collar” jobs
What a powerful episode! I appreciated hearing different perspectives about C-suite roles and the percentages held by males vs females. As women leaders, we need to be assertive and supportive of each other, so we shatter long-held “standards” in the workplace. If you need to hear empowering stories from leaders (in this case, marketing) this is the podcast you need!
Apple Podcasts5NARunnerMomUnited States2 years ago - Finally.
Embarrassingly I listened to only b2b marketing podcasts hosted by men. Jane has done something brilliant with this series. Not only does she dive into actionable tactics in each episode, she has a way of crafting a fascinating story from guest which makes you want to learn MORE. The insights per minute from this podcast are well worth your time. This podcast is like the mentor you’ve always wanted.
Apple Podcasts5AliciaKo
Canada2 years ago - Smart podcast with smart guests!
Finally a podcast shining light on amazingly talented female b2b marketers!
Great show where we can all learn a little more about b2b marketing, episode after episode!
Apple Podcasts5Ab2bBrandMarketerUnited States2 years ago - Amazing podcast for getting insights on B2B marketing
Jane is a top podcast host with a great energy! I loved the episode with Anne Murlowski about leveraging neuromarketing & storytelling for B2B marketing. What stood out to me the most was what she said about how if you use AI as copy on your website, it’s not going to stand out and that it’s so important to have your personal voice and tone showing, we need our unique essence and perspective to come through. I totally agree, I feel much more connected to copy when it’s written authentically. - E... more
Apple Podcasts5er1ng0
United Kingdom2 years ago - Messy Middle episode is pure gold
Loving this podcast. Great host, smarty guests.
Apple Podcasts5CQA2United States2 years ago - Fantastic!!
So glad i discovered this show, really helpful topics and content. Love it!!
Apple Podcasts5Tara amcUnited States3 years ago - Useful points of view and learnings
The marketers are well selected and the topics well curated. I’m a marketing leader with 15+ years experience and this show still teaches me new things.
Apple Podcasts5CourtEderUnited States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #109 | United Kingdom/Business/Marketing |
Apple Podcasts | #205 |  Italy/Business/Marketing |
Apple Podcasts | #47 |  Finland/Business/Marketing |
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Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Women in B2B Marketing
What is Women in B2B Marketing about and what kind of topics does it cover?
This podcast focuses on empowering women in the B2B marketing sector by sharing real-life stories of achievement and challenges faced by female marketing leaders. Each episode features in-depth discussions with accomplished women, including CMOs and VPs of Marketing, who reveal their experiences, strategies, and tips for success in the industry. Listeners can expect valuable insights into team building, leveraging trends, and overcoming obstacles in their marketing careers. The unique perspective and supportive community foster an environment that encourages motivation and understanding among marketers at all levels.
Where can I find podcast stats for Women in B2B Marketing?
Rephonic provides a wide range of podcast stats for Women in B2B Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Women in B2B Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Women in B2B Marketing get?
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What are the audience demographics for Women in B2B Marketing?
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How many subscribers and views does Women in B2B Marketing have?
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How many episodes of Women in B2B Marketing are there?
Women in B2B Marketing launched 3 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Women in B2B Marketing?
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Where can I see ratings and reviews for Women in B2B Marketing?
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What guests have appeared on Women in B2B Marketing?
Recent guests on Women in B2B Marketing include:
1. Kim Winter
2. Sidney Waterfall
3. Ruta Sudmantaite
4. Emma Davies
5. Amanda McGuckin Hager
6. Liza Adams
7. Paige Tills
8. Michelle Denogean
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.