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我在出版學行銷

我在出版學行銷

雖然一本書的成敗,編輯佔七成行銷佔三成,但沒有行銷就拿不到一百分。在出版做行銷是一門專業的職務,請和我一起成為編輯與讀者之間的橋樑。 Powered by Firstory Hosting

PublishesMonthlyEpisodes15Founded5 years ago
Language
Korean
Categories
ArtsBooks

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朋友家人過世,想出版家人的傳記,做成中英文版。

....................................................

大家應該都直覺得知道,只要那個家人夠有知名度,就能出版。但我覺得重點在出版中英文版,或是台灣為什麼沒有英文出版社的這部份。

1.市面上有中英文在書中的書嗎?

2.為什麼台灣沒有英文出版社

3.如何找英文出版社來出書

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什麼時候你會需要知道銷售量?

銷售量怎麼來的?

1.選書評估

2.預估首印量

3.評估再版

4.年度排名

5.作者結版稅

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如果一個網紅型的作者自己過了新書期,一年還能賣三四千本,你每次再版都是他在買,

你要說是作者跟你搶生意,還是要很高興作者有賣書的能力。

出版社賣書給作者,有時連折扣都比通路拿回來的多,先收錢再出貨,

而且作者又不會退貨,在賣書很「堅難的日子」,你感謝作者都來不及,

你要怎麼說作者是錯的呢!

今天來思考一些問題

●作者購書─增加印量量、成本分攤、多賣一點

●思考1:對作者的依賴

●思考2:出版的意義定義

●思考3:出版社做了什麼?

●思考4:通路做了什麼?

●思考5:募資... more

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4.1 out of 5 stars from 7 ratings
  • 感謝分享~~

    好少有出版或編輯行銷在podcast分享!想知道有關大學生進入出版業界的情況跟銜接方法

    Apple Podcasts
    5
    pcliiiii
    Taiwan5 years ago

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#225
Taiwan/Arts/Books

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我在出版學行銷 launched 5 years ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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