
雖然一本書的成敗,編輯佔七成行銷佔三成,但沒有行銷就拿不到一百分。在出版做行銷是一門專業的職務,請和我一起成為編輯與讀者之間的橋樑。 Powered by Firstory Hosting
| Publishes | Monthly | Episodes | 15 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Categories | ArtsBooks | |||

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朋友家人過世,想出版家人的傳記,做成中英文版。
....................................................
大家應該都直覺得知道,只要那個家人夠有知名度,就能出版。但我覺得重點在出版中英文版,或是台灣為什麼沒有英文出版社的這部份。
1.市面上有中英文在書中的書嗎?
2.為什麼台灣沒有英文出版社
3.如何找英文出版社來出書
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什麼時候你會需要知道銷售量?
銷售量怎麼來的?
1.選書評估
2.預估首印量
3.評估再版
4.年度排名
5.作者結版稅
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如果一個網紅型的作者自己過了新書期,一年還能賣三四千本,你每次再版都是他在買,
你要說是作者跟你搶生意,還是要很高興作者有賣書的能力。
出版社賣書給作者,有時連折扣都比通路拿回來的多,先收錢再出貨,
而且作者又不會退貨,在賣書很「堅難的日子」,你感謝作者都來不及,
你要怎麼說作者是錯的呢!
今天來思考一些問題
●作者購書─增加印量量、成本分攤、多賣一點
●思考1:對作者的依賴
●思考2:出版的意義定義
●思考3:出版社做了什麼?
●思考4:通路做了什麼?
●思考5:募資... more
好少有出版或編輯行銷在podcast分享!想知道有關大學生進入出版業界的情況跟銜接方法
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #225 |
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
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我在出版學行銷 launched 5 years ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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