What Pharma Needs Next is a podcast for commercial and medical leaders. You’ll hear from life sciences experts on the trends re-shaping biopharma, how technology and data are accelerating their vital work, and ways to improve customer-centricity in the face of HCP and KOL access challenges.
Publishes | Monthly | Episodes | 5 | Founded | a year ago |
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Categories | BusinessLife SciencesScience |
How does great content become memorable customer experiences in life sciences? Erica Taylor and Oz Demir of Genentech share their recent experiences of spearheading marketing transformation, including success factors as you get started and how to thi... more
In an episode you won’t want to miss, Florian Schnappauf deep dives into generative AI with David Simpson of AstraZeneca who has been experimenting, piloting, and scaling AI use cases with sales reps across markets. David shares why users now have a ... more
Pharmaphorum’s Nicole Raleigh interviews Chris Moore, president of Veeva Europe, on trends shaping commercial life sciences. Chris highlights AI’s potential use cases, the need for caution, and how commercial and medical leaders are overcoming access... more
Veeva's Florian Schnappauf speaks to Andy Eeckhout of ADVANZ PHARMA about ensuring launch success. Preparing for a launch is a high-stakes gamble for all biopharma companies, particularly those focused on rare diseases. Andy explains how ADVANZ uses ... more
Despite major advances in recent years, it is still too difficult for biopharma field teams to bring together all relevant information to serve HCPs. Florian Schnappauf and Rakesh Vashishta discuss whether the industry asks too much of its field team... more
In this episode, Christoph Bug, VP Global Medical at Veeva, discusses the evolving role of medical affairs with industry experts. They explore how medical teams adapt to the growing demand for scientific exchange and how medical affairs can become a ... more
As the clinical landscape evolves, healthcare professionals are constantly navigating more complex data, and putting a greater demand on medical affairs for more scientific exchange.
The increasing visibility not only puts additional pressure on me... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #19 | |
Apple Podcasts | #78 | |
Apple Podcasts | #233 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Focusing on the intersection of life sciences and technology, insights from industry leaders are shared to highlight trends reshaping the biopharma landscape. Topics covered include the integration of artificial intelligence, enhancing customer engagement, and the complexities of launching pharmaceutical products in challenging markets. Unique to this discussion is the emphasis on collaboration within the medical affairs community and the evolving role of technology post-COVID. Each episode features experts who provide actionable strategies for addressing compliance challenges and improving healthcare outcomes.
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What Pharma Needs Next launched a year ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on What Pharma Needs Next include:
1. Rakesh Vashishta
2. Zainab Zulaiman
3. Tony Boron
4. Reena Newton
5. Caroline Kelly
6. Maja Beilmann-Schramm
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