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Artwork for What Pharma Needs Next

What Pharma Needs Next

Veeva Systems
Advanz Pharma
Commercial Excellence
Artificial Intelligence
Rare Diseases
Astrazeneca
Patient Outcomes
Customer Engagement
Covid-19
CRM
Physicians
Patient Journey
Compliance
Medical Affairs
Data-Driven Decision-Making
Medical Science Liaison
Technology In Pharma
Data Integration
Market Access
Personalized Medicine
Data Compliance

What Pharma Needs Next is a podcast for commercial and medical leaders. You’ll hear from life sciences experts on the trends re-shaping biopharma, how technology and data are accelerating their vital work, and ways to improve customer-centricity in the face of HCP and KOL access challenges.

PublishesMonthlyEpisodes5Foundeda year ago
Categories
BusinessLife SciencesScience

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Artwork for What Pharma Needs Next

Latest Episodes

How does great content become memorable customer experiences in life sciences? Erica Taylor and Oz Demir of Genentech share their recent experiences of spearheading marketing transformation, including success factors as you get started and how to thi... more

In an episode you won’t want to miss, Florian Schnappauf deep dives into generative AI with David Simpson of AstraZeneca who has been experimenting, piloting, and scaling AI use cases with sales reps across markets. David shares why users now have a ... more

Pharmaphorum’s Nicole Raleigh interviews Chris Moore, president of Veeva Europe, on trends shaping commercial life sciences. Chris highlights AI’s potential use cases, the need for caution, and how commercial and medical leaders are overcoming access... more

Veeva's Florian Schnappauf speaks to Andy Eeckhout of ADVANZ PHARMA about ensuring launch success. Preparing for a launch is a high-stakes gamble for all biopharma companies, particularly those focused on rare diseases. Andy explains how ADVANZ uses ... more

Despite major advances in recent years, it is still too difficult for biopharma field teams to bring together all relevant information to serve HCPs. Florian Schnappauf and Rakesh Vashishta discuss whether the industry asks too much of its field team... more

In this episode, Christoph Bug, VP Global Medical at Veeva, discusses the evolving role of medical affairs with industry experts. They explore how medical teams adapt to the growing demand for scientific exchange and how medical affairs can become a ... more

As the clinical landscape evolves, healthcare professionals are constantly navigating more complex data, and putting a greater demand on medical affairs for more scientific exchange.

The increasing visibility not only puts additional pressure on me... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

Recent Guests

Rakesh Vashishta
Global Head of Customer-Facing Execution Excellence with nearly 30 years in the pharmaceutical industry
Buring-Eringer-Milheim
Episode: The Problem of Plenty in Life Sciences
Zainab Zulaiman
Medical affairs leader
Episode: Navigating the New Medical Affairs Landscape: Data, Impact, and the Evolving MSL Role
Tony Boron
Industry expert in medical affairs metrics
Episode: Navigating the New Medical Affairs Landscape: Data, Impact, and the Evolving MSL Role
Reena Newton
Compliance expert in medical affairs
CodeClarity
Episode: Navigating the New Medical Affairs Landscape: Data, Impact, and the Evolving MSL Role
Caroline Kelly
Managing Director at Pharma Integrity
Pharma Integrity
Episode: Navigating the New Medical Affairs Landscape: Data, Impact, and the Evolving MSL Role
Maja Beilmann-Schramm
Global field medical excellence leader at Merck
Merck
Episode: Navigating the New Medical Affairs Landscape: Data, Impact, and the Evolving MSL Role

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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The Naked Scientists Podcast
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The Joy of Why
The Joy of WhySteven Strogatz, Janna Levin and Quanta Magazine

Talking Points

Recent interactions between the hosts and their guests.

Preparing for a Faster Trial-to-Treatment Pathway
Q: What is the significance of targeted communication with KOLs?
Targeted communication can lead to better educational outcomes, which significantly enhances prescription rates and treatment adherence.
Preparing for a Faster Trial-to-Treatment Pathway
Q: What trends are affecting HCP access?
HCPs have become more selective and often engage with fewer pharmaceutical companies, resulting in accessibility challenges.
Preparing for a Faster Trial-to-Treatment Pathway
Q: What's the role of medical in proving value for money in biopharma?
Medical's role is crucial as they provide educational information about treatments, helping to enhance prescription rates and patient outcomes.
Preparing for a Faster Trial-to-Treatment Pathway
Q: How can you make AI better in the pharmaceutical industry?
The data quality is the key factor for the analytics, highlighting the need for high-quality, harmonized data for effective AI usage.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About What Pharma Needs Next

What is What Pharma Needs Next about and what kind of topics does it cover?

Focusing on the intersection of life sciences and technology, insights from industry leaders are shared to highlight trends reshaping the biopharma landscape. Topics covered include the integration of artificial intelligence, enhancing customer engagement, and the complexities of launching pharmaceutical products in challenging markets. Unique to this discussion is the emphasis on collaboration within the medical affairs community and the evolving role of technology post-COVID. Each episode features experts who provide actionable strategies for addressing compliance challenges and improving healthcare outcomes.

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How many episodes of What Pharma Needs Next are there?

What Pharma Needs Next launched a year ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What Pharma Needs Next?

Recent guests on What Pharma Needs Next include:

1. Rakesh Vashishta
2. Zainab Zulaiman
3. Tony Boron
4. Reena Newton
5. Caroline Kelly
6. Maja Beilmann-Schramm

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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