文旅红星
文旅红星哈罗你好，我是文旅红星。一名深耕沉浸式文旅一线的实践者。在这档节目里，我们将聊以下内容： 「硬核拆箱」： 拆解我参与过的沉浸式项目，从创意到执行，干货与八卦齐飞。 「项目诊断」： 以玩家视角，闲评那些让我“出戏”或“入戏”的文旅现场。 「趋势脑洞」： 分享我在看到的有趣的、鲜活的文旅新玩法。 这是红星的文旅笔记本，让我们一起来做好玩的文旅！
| Publishes | Weekly | Episodes | 6 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | ImprovPerforming ArtsComedyArts | ||
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在大多数人都在追求标准化、可复制的文旅产品时，有一群人却选择“反向而行”——他们拆掉剧场的座椅、把百年建筑的阳台变成舞台、让游客在婚宴中穿越乱世、为银发族在长江游轮上重建青春记忆。本期播客，文旅红星分享了团队十年来“折腾”出的四个颠覆性实践案例，带你走进那些看似“不可能”的沉浸式现场：从武汉欢乐谷的奔跑式剧场，到江汉关大楼的城市阳台戏剧；从一场嵌入历史命运的《汉口1930》喜宴，再到游轮上催人泪下的《顺水人生》记忆剧场。这不是简单的娱乐升级，而是一场关于“在场感”的深层探索——如何让文旅体验从“... more
你以为有好剧本、好演员，就能做出爆款文旅演出？真相远非如此！传统舞台剧与文旅演出，完全是两套逻辑。文旅红星在本期播客中，分享从实战中总结出的 “文旅五道生死关”：· 第一关：题材关——为何要对经典IP放下“敬畏”？· 第二关：演员关——如何用“非专业”阵容撑起高频次演出？· 第三关：成本关——怎样找到让项目活过淡季的“盈亏平衡点”？· 第四关：营销关——为何说“第一波热度”直接决定生死？· 第五关：运营关——上线只是起点，如何让产品“与市场共舞”持续进化？
00:02:02:文旅演出：通过演员搭... more
本期，「文旅红星」带来一套极富哲思的“魂、神、形、体”四维法则，说人话就是：怎么让你的项目不仅有“面子”（形），更有“里子”（神）和“灵魂”（魂）！我将用《知音号》、《只有河南》、《又见平遥》这些你耳熟能详的顶流项目当“解剖案例”，带你一层层看透：它们是如何让你不知不觉就“沉浸其中”甚至“热泪盈眶”的？背后的产品设计、用户体验到底藏着哪些不为人知的秘密？如果你不想再做出只有建筑、没有灵魂的文旅项目，这期播客绝对能给你带来醍醐灌顶的启发！
00:02:05:产品形态与文化表达：文旅项目的核心差异与... more
你是否曾兴致勃勃地向政府或国企客户介绍你的产品方案，却感觉对方关心的问题总在“外围”打转？问题可能不在于产品本身，而在于你的“开场故事”没讲对。本期节目将帮你彻底扭转思路，从纠结产品功能的“产品经理”，切换成谋划全局、算清大账的“项目指挥官”，掌握让关键决策者眼前一亮的四个汇报核心法则。
00:02:05:产品思维与项目思维：在与政府和国企的合作中如何定位自己？
00:04:06:项目规划汇报：全面呈现核心模块，突出亮点和创新点，建立信任感！
00:06:09:城市升级，独特性不可或缺！如何获得... more
你是否想过，一顿饭的时间，也能“躺赚”城市文化红利？文旅红星最新一期播客，深度拆解《汉口1930》背后的“带餐戏剧”商业模型。这不是简单的“演出+餐饮”，而是一套从空间设计、资源整合到内容创作的全流程产品逻辑。如何让普通的长方形空间讲出沉浸式故事？如何把闲置资源变成高价值的文化体验？如何用文旅思维打造“唯一性”内容，吸引本地人与游客同时买单？更关键的是：3个月落地，半年回本按体验价值定价，溢价30%-50%制作人牵头制，打破传统创作壁垒
00:02:06:长方形空间的别样魅力：汉口格雷摩尔婚礼堂... more
今天我们要聊一个特别有意思的项目——它不是传统意义上的话剧，也不是普通的餐厅，而是一场让你“边吃边演”的沉浸式餐秀：《汉口1930》。这部剧发生在武汉的格蕾摩尔婚礼中心，一个500平、层高6米的复古空间里。去年12月刚刚开业。它把戏剧、舞蹈、互动、悬疑，甚至是一顿完整的民国宴席，全部融合在一起。你将以“宾客”的身份，参加1930年代汉口地产大亨刘盛祥女儿的婚礼。在那个动荡的年代，这场婚礼背后，其实是一场为汉口重建筹款的密会。你不仅是观众，还可能随时被演员cue到，参与剧情推进。视觉、听觉、嗅觉、... more
Key Facts
Reviews
- 话题很新颖，内容专业干货！
播客质量很好，适合文旅行业的人收听。
Apple Podcasts5xxssssss0722Chinaa month ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #200 | China/Arts/Performing Arts |
Top Performing Arts Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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