文案人蔘酒
呂明熹(言酒Jessie)聊文案，也聊人如何被世界理解。 《文案人篸酒》是一個關於 自我探索 × 價值轉譯 × 商業定位 的節目。 如果你明明有想法、有能力、有在努力， 卻還是覺得市場沒有真正理解你， 這裡會幫你慢慢拆開中間缺少的那一步。 AI時代文案策略師 呂明熹Jessie（言酒）， 分享工作現場的觀察、案例與思考， 一起把那些說出口就容易被誤解的話， 翻譯成世界聽得懂的語言。 合作：jslogan.tw@gmail.com 官網：jslogan.tw（搜尋「文案像你」） Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 106 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | MarketingSociety & CultureRelationshipsBusiness |
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本週聚焦
價值轉譯：精準好感文案(春耕月限定價2700)
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很多募資案不是產品不行，而是理念沒長成整份頁面的骨架。
這一集聊募資文案最容易被忽略的核心：顧客為什麼買、最後買到什麼，中間邏輯有沒有接起來。
當理念寫清楚，畫面、文案、產品與敘事，才會長成同一棵樹。
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📩 索取本集簡報
訂閱電子報，每週四寄出
讀者提問：jslogan.tw@gmail.com
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本來要講募資，結果先被 Claude 的網站美感震撼教育。
這集來聊聊：為什麼 Claude 做網站第一眼超美，第二眼卻可能出事？從字體太小、銷售感被修掉，到一人公司怎麼培養真正聽得懂自己的 AI 副腦，這集一次講完。
本週自我轉譯模型聚焦
價值轉譯：
把專業賣出去工具包
📩 索取本集簡報
訂閱電子報，每週四寄出
讀者提問：jslogan.tw@gmai... more
不是單純賣不掉，而是會被罵到下架？
很多人把問題歸結在品牌沒鋪墊、贈品太爛，
但我更想談的是：這其實是一場不被消費者認同的交易。
我會拆解一筆交易成立前，為什麼必須經過 共鳴 → 信任 → 轉換，
以及當你的價值沒有被成功轉譯成別人願意支持的理由時，
為什麼市場不只不買單，還可能直接反感。
如果你也做品牌、內容、產品，
這集會很值得聽。
本週自我轉譯模型聚焦
價值轉譯：
精準好感文案
📩 索取本集簡報
訂閱電子報，每週四寄出
h... more
這一集聊聊：怎麼寫出感性的文案？
很多人不是不會寫，而是太急著感動別人、太早把感性交給 AI、太習慣用理性結構思考，反而寫不出真正有感的文字。
這集我會分享：
• 寫不出感性文字的 4 個常見原因
• 感性文案和感性文章的差別
• AI 為什麼不能代替你感受情緒
• 一個實用的感性寫作框架：感覺 → 原因 → 選擇
如果你想讓文字更有溫度、更有深度，也更能和讀者建立連結，這集適合你。
本週自我轉譯模型聚焦
價值轉譯：
精準好感文案
jslogan.tw/pgw... more
Key Facts
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Reviews
- 很喜歡83集
喜歡主持人深入的頗析！原來傷口停住了他。
其實我第一時間就有看到三段影片，但我感覺到的也是那種絕望的心情，令我難過的是，媒體只一味用聳動的標題來報導，社會輿論也從未試著用更友善的方式理解黃，真心希望社會能有更多溫暖、溫柔的力量理解、接納並幫助他們有勇氣，有力量面對自己也需要被呼呼的傷口，讓整個世界變得更好。
Apple Podcasts5柯伊綺
Taiwan3 years ago - 感謝
好受用的內容，感謝您的分享！
Apple Podcasts5better512Taiwan3 years ago - 获益良多 所以给五颗心
可惜无法访问问卷的页面……banned
Apple Podcasts5testtestagian
United States5 years ago - 陪伴前進的力量
每一集都滿滿內容，能思考關於生活、關於文案、關於時事的面向與定義！能學習也能療心，Jessie 的聲音成為陪伴向前的力量
Apple Podcasts5Hsu weiweiTaiwan5 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #58 | Taiwan/Business/Marketing |
Apple Podcasts | #66 |  Hong Kong/Business/Marketing |
Apple Podcasts | #244 | South Korea/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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文案人蔘酒 launched 6 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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