危机公关｜融媒体舆情应对
不惧危机的陈老师分析热点危机事件，讲授危机公关方法，分享20年危机公关经验
转危为机，公关帮你
有危机事件，你就会听到陈老师及时分析。
不论是企业、政府、个人，遇到危机的时候，都需要一个顾问来帮你
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| Publishes | Twice weekly | Episodes | 282 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | ManagementPersonal JournalsSociety & CultureBusiness |
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企业家面对批评，最有价值的态度不是反击、不是贴标签、不是辩解，而是区分恶意与事实，感谢善意批评，正视自身问题，用产品和改进回应，才是真正的格局与长期主义
“优思益”事件不仅揭示了虚假宣传问题，更深层次地反映了当前在跨境电商与直播带货交叉领域中存在的监管漏洞与套利空间。事件核心在于其利用了跨境电商保健品的“灰色地带”政策优势：即通过保税仓发货，规避国内保健食品的严格审批与现场查验。这起事件会成为了一个标志性分水岭，它不仅让一个“假洋牌”浮出水面，更倒逼政策监管从“笼统的业态规范”走向“深度的成分与原料实质管控”。当品牌被指认为“假洋牌”时，带货主播和明星的个人信誉会立刻遭到反噬。优思益事件向所有直播企业、明星及其背后的MCN机构敲响了警钟：在监管“... more
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Apple Podcasts | #194 | China/Society & Culture/Personal Journals |
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危机公关｜融媒体舆情应对 launched 5 years ago and published 282 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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