汪星人講堂
汪志堅汪星人講堂將用輕鬆的方式，把各種行銷、商管、電子商務相關知識解釋清楚，希望聆聽本節目的人，能夠在不知不覺中充實自我。不管您正在通勤，或是正在跑步、運動，還是在騎Youbike，或者正在發呆，都很歡迎加入我們汪星人講堂的行列，在無形中充實自我。 在汪星人講堂中，我們將不談論艱澀的學術，而是用輕鬆的方式，來談這些知識。汪志堅老師目前為台北大學特聘教授，也是台灣行銷研究學會理事長。汪老師曾擔任台北大學資管所所長、台北大學商學院電子商務中心主任、台灣資訊系統研究學會理事長。曾發表近百篇學術論文，研究方向為網路行為、網路行銷、網路消費行為、網路心理學等。
| Publishes | Daily | Episodes | 76 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Categories | MarketingBusinessEducation | ||
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今天，要跟台北大學承恩同學來討論Gami-Fi遊戲化金融，什麼叫做遊戲化金融？這跟非同質化代幣NFT有什麼關係嗎？跟區塊鏈遊戲有關嗎？就是打怪賺錢嗎？為什麼虛寶要做成NFT？為什麼區塊鏈遊戲還要搞什麼治理機制？到底這是什麼意思，能解釋一下嗎？請聽我們的說明。
音效：
開場音樂為蕭邦第九號夜曲，Op. 9 No. 1降B小調 (Nocturne in B flat minor, Op. 9 no. 1 ) Public Domain 1.0公共授權，演奏者為Olga Gurevich，下載網址... more
今天，要跟台北大學Iris來討論訂閱經濟Subscription Economy。Netflix的成功，各網站紛紛起而效尤，推出訂閱制。Google、Dropbox雲端儲存空間，已讓消費者熟悉了訂閱制。Adobe採用年費制，而非賣斷制，開創了軟體銷售的新紀元。微軟Office的賣斷制與Office 365訂閱制並存，提供了消費者購買與訂閱的雙選擇。Spotify、Youtube等，也都採用訂閱制。訂閱經濟在最近幾年，突然紅了起來，什麼是訂閱經濟？跟以前的雜誌訂閱、報紙，有什麼差別呢？Gogoro... more
假新聞不是今天才有。1979年，中央日報發佈了一則假新聞「南海血書」，大意是有位越南難民，漂流荒島42天，一家11口都因為越共而死，因此割破手指，以鮮血在襯衫寫下這份血書。
作者後來承認，整個故事是假的，典型的假新聞。襯衫怎麼可能沾血寫出這麼長篇的血書？然後怎麼藏在海螺裡面啊！這要多大一件襯衫，多大一個海螺啊！ zh.wikipedia.org/wiki/南海血書 這本血書的書籍，網路掃描備份可以在以下網址找到 web.archive.org/web/20160... more
您相信嗎？有人利用註冊假網址的方式，騙過了國際通訊社，刊登了一則可以在沃爾瑪Walmart使用萊特幣的假新聞，讓萊特幣瞬間大漲，各家主流媒體都被騙。這太誇張了，對吧！我們來跟大家介紹這一則超扯的假新聞案例，一個小時左右的時間，有些人虧了大錢，而捏造假新聞者，可能因此而不法獲利巨額收入。
open.spotify.com/show/5Ms54XohjOdxrcL151Z3u0?si=5m4AYyoiRaOPSK6O8ik6JQ
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怎麼可能寫一本論文，討論犀牛皮移植到人臉的法律效力呢？就是有這樣的誇張事件，發生於1993年的宜蘭縣長選舉，當時報紙嘲諷一位候選人，說他博士論文題目是犀牛皮移植到臉上，暗指他的臉皮很厚，沒想到這則嘲諷新聞，被拿來當成證據，真是誇張啊！
汪志堅老師的粉絲頁：汪星人講堂
汪志堅，假新聞：來源、樣態與因應策略
www.books.com.tw/products/0010826273
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補教名師在成人網教微積分 一年進帳750萬，可能嗎？實在不可能。真正的答案，是他的微積分遠距課程，一年收入有750萬，而上傳教學影片到成人網站，是希望大家看到他的影片後，知道有這位老師的存在。也就是說，成人影片網站的教學影片，是幫他打知名度的，而非靠成人網站就賺到750萬。可是，新聞故意這樣講，就吸引了您的眼球，對吧！
原始的採訪在這裡，原始採訪講的清清楚楚喔！是台灣媒體把它改了！
有影片不一定有真相，也可能是張冠李戴，在這個員林喜宴淹水的網路謠言事件中，員林確實有下大雨，有淹水，但是，影片內的淹水場景，不是員林。看新聞的時候，如果沒注意，可能為誤解喔！
蔡英文總統當大學老師時，41歲就退休嗎？蔡英文41歲退休後領了14年的18%嗎？其實，蔡英文當大學老師時，是52歲退休，而不是41歲退休，但大家卻用這樣的錯誤資訊，在網路上熱烈討論，這樣的假新聞事件，可能導因於報導者的過失，但也確實很令人討厭，對吧！
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汪星人講堂 launched 5 years ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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