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Artwork for Slay The Spray

Slay The Spray

Kelly Callaghan
Entrepreneurship
Beauty Industry
Spray Tanning
Sunless Tanning
Slay the Spray
Social Media Marketing
Marketing Strategies
Business Growth
Networking
Mental Health
Online Course Creation
Online Courses
Email Marketing
Client Acquisition
Advertising
Goal Setting
Community Building
Visualization
Mindset
Work-Life Balance

What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.

PublishesWeeklyEpisodes173Founded8 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Slay The Spray

Latest Episodes

In this episode of Slay The Spray, Jim from Fuji Sunless shares his journey from customer service rep to strategic partnerships lead over his 10 years with the company, along with the story behind Fuji's rebrand from The Ugly Stepchild black-and-yell... more

In this episode of Slay The Spray, Kelly Callahan shares her raw and unfiltered journey of betting on herself with nothing but $2,000, zero support, and an unshakeable belief that everything is figureoutable. Kelly gets real about why waiting for the... more

In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself — the hiring mistakes, the identity crisis, and the mindset shifts it takes to finally get off ... more

In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into ev... more

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Recent Guests

Jackie Cook
Owner of Phoenix Sunless; participant in Sunless Legacy; runs multiple studios and a product line
Phoenix Sunless / Sunless Legacy
Episode: From Solo Artist to CEO: Scaling a Spray Tan Empire
Grant Kantsios
Founder of Go Happy Beauty and experienced beauty industry professional.
Go Happy Beauty
Episode: 2026 Digital Marketing Trends with Grant Kantsios
Krissy Cressler
A spray tan artist and co-owner of Glow Getter Studio and Glow Beauty & Piercing Academy.
Glow Beauty & Piercing Academy
Episode: Outsmarting Slow Season with Glow Beauty & Piercing Academy
Kali Hammer
Owner of California Glow and co-owner of Glow Beauty & Piercing Academy.
Glow Beauty & Piercing Academy
Episode: Outsmarting Slow Season with Glow Beauty & Piercing Academy
Jenna Staico
Founder and owner of Kynxies, a spray tan adhesive undie brand.
Kynxies
Episode: Something For Everyone: Jenna Staico on Creating Kynxies
Emily Turner
Founder of V Cool Tanning Co. and spray tan artist
V Cool Tanning Co.
Episode: A V Cool Industry First with Emily Turner
Madilyn Kolb
An 18-year-old licensed nail technician and social media influencer.
Self-employed (nail salon owner)
Episode: From High School to High Demand: How One Viral Video Changed Madilyn Kolb's Business Overnight
Brittaney Sturgill
Founder of BLB Luxury and sunless tanning expert
BLB Luxury
Episode: From Starting Over to Slay: Brittaney Sturgill on Building BLB Luxury
Jaclyn Cook
Owner of Phoenix Sunless, a spray tan company, and innovator behind The Sunless Edit product line
Phoenix Sunless / The Sunless Edit
Episode: The Sunless Edit: Innovating the Industry with Jaclyn Cook

Host

Kelly Callaghan
Host of Slay The Spray; prominent figure in XTAN Sunless brand ecosystem; frequently discusses growth, mindset, and community building in beauty entrepreneurship.

Reviews

4.6 out of 5 stars from 333 ratings
  • Slayed!

    I’ve been secretly following Kelly and her business for years wanting to take the leap to start spraying! Finally did it and started on family and friends and im ADDICTED! I can’t wait to learn more from her and get more experience!

    Apple Podcasts
    5
    Lilianna23
    United States2 months ago
  • An amazing tool for every spray tan artist

    This podcast is helping me so much ever since starting my spray tanning business. Firstly, I love xtan solutions! I'm actually doing my tan tomorrow morning for Mother's Day and I'm going to use obsidian x! Will continue to listen and watch your Tiktok's as well!

    Хохо- Casey shean

    owner of Sun Society PGH

    * Commenting to enter the sweepstakes for STS ‘27 tickets 🙌🏼

    Apple Podcasts
    5
    poppysseed
    United States2 months ago
  • Inspirational as always!!

    Kelly!! You’re so inspirational & smart! You give so many great ideas that encourage me to keep going as a mom things can always feel busy but knowing I have a team of women like you & Anna to help push me and always help me with things has been so amazing!! Since I’ve started using xtan and really dove into my business it has been growing so much with so many returning clients!! Thank you ladies for always being there for us artist 💜

    Apple Podcasts
    5
    Reviews for xtan
    United States2 months ago
  • Insightful & Inspirational

    Love all things business and growth and this is it!

    Apple Podcasts
    5
    bdeflorian
    United States2 months ago
  • Test

    Test

    Apple Podcasts
    5
    kelly ann callaghan
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners consistently praise practical, actionable tips for growing a spray-tan business and their sense of community and support.
Some reviews caution about misinformation and credibility concerns from a minority of listeners.
Many comments highlight the host's authenticity, transparency, and focus on women empowerment.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Solo Artist to CEO: Scaling a Spray Tan Empire
Q: How does Sunless Legacy structure its mentorship and what can a new member expect?
Three live calls per month (plus occasional guest and solo calls), a private Facebook group, recordings for replay, and new features like one-on-one voxer coaching to support ongoing questions.
From Solo Artist to CEO: Scaling a Spray Tan Empire
Q: What did Shonna's business look like before Sunless Legacy?
She describes gradually offloading responsibilities, transitioning to a two-location setup, and building a management team so she could step back from daily tanning duties.
2026 Digital Marketing Trends with Grant Kantsios
Q: Is it beneficial to add in like a blog?
Yes, a blog can be helpful if you dedicate time to it, as it allows for content-rich pages that can boost SEO.
2026 Digital Marketing Trends with Grant Kantsios
Q: Can you talk about some of the new features that you've been working on, new options that you have to help support Beauty Pros?
We want to provide more solutions for transactions and learning management systems to assist beauty professionals in growing their business.
Outsmarting Slow Season with Glow Beauty & Piercing Academy
Q: What is the best piece of advice you could give to listeners today?
Other people's opinions do not pay your bills—focus on what you do and what works for you and your business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Slay The Spray

What is Slay The Spray about and what kind of topics does it cover?

This show centers on building a sunless-tanning empire through entrepreneurship, practical systems, and community. Hosts share real-world, no-nonsense guidance on scaling a beauty business—from mindset shifts and revenue maximization to event-led growth and collaborations with brands. Listeners can expect actionable tactics for pricing, upselling, hiring, and leveraging events to accelerate growth, all delivered with transparent storytelling and a strong emphasis on women-supporting-women culture. A notable strength is the blend of solo guidance, guest insights, and community-building through live events and education, which makes it a go-to resource for those aiming to turn a niche service into a scalable brand. The show frequently highlig... more

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How many listeners does Slay The Spray get?

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How many subscribers and views does Slay The Spray have?

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Which podcasts are similar to Slay The Spray?

These podcasts share a similar audience with Slay The Spray:

1. Booked & Blooming - The Beauty Business Podcast
2. the bossbabe podcast
3. The blondEST
4. KRB AFTER HOURS
5. Aspire with Emma Grede

How many episodes of Slay The Spray are there?

Slay The Spray launched 8 years ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Slay The Spray?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Slay The Spray?

Recent guests on Slay The Spray include:

1. Jackie Cook
2. Grant Kantsios
3. Krissy Cressler
4. Kali Hammer
5. Jenna Staico
6. Emily Turner
7. Madilyn Kolb
8. Brittaney Sturgill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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