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Visibility Brief

Visibility Brief
Consumer Behavior
Marketing Strategy
Large Language Models
Structured Data
Chatgpt
Data Accuracy
Brand Visibility
Agentic AI
Digital Advertising
AI Personalization
AI Answer Engines
Consumer Trust
AI Search
Artificial Intelligence
Perplexity
Digital Marketing
Local Directories
Citation Management
Website SEO
Gemini

Visibility Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Marketing Rebecca Colwell, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to... more

PublishesTwice monthlyEpisodes6Founded3 months ago
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TechnologyBusinessEntrepreneurship

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Latest Episodes

In this episode of the Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Tim Rickards, Senior Director of Value Consulting at Yext, to tackle one of the most uncomfortable realities facing marketing teams today: declining web traff... more

In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward for the final episode of the year — and a timely discussion on one of the most critical issues facing AI today: accuracy. more

In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to break down one of the most fundamental shifts happening in marketing today and what marketers must do to make sure thei... more

Everyone is talking about “agents,” “assistants,” and “autonomous AI;” however, few marketers have a good understanding of what these systems truly do, or what they mean for how consumers discover and interact with brands. 

In the third episode of T... more

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Recent Guests

Tim Rickards
Senior Director of Value Consulting at Yext, with over two decades of marketing experience, especially in the financial services space.
Yext
Episode: Measuring What Matters in an AI-First World
Christian Ward
Chief Data Officer at Yext
Yext
Episode: Why Your AI Strategy Is Really a Data Strategy

Host

Rebecca Colwell
Host of Visibility Brief and SVP of Marketing at Yext. She specializes in marketing strategy and brand visibility in the context of AI.

Reviews

5.0 out of 5 stars from 7 ratings
  • 5 Stars

    Insightful look into the changing search landscape

    Apple Podcasts
    5
    boyo1989
    United Kingdoma month ago

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Insightful look into the changing search landscape.

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The Real-Time Retail Shift: AI Citations & Brand Visibility
Q: As a marketer, what should I be doing today to increase the chances that I'm going to show up in a query for a holiday search?
Marketers need to ensure they present structured, trusted information online, focusing on their uniqueness and maintaining consistency across all platforms to benefit from AI citation.
The Real-Time Retail Shift: AI Citations & Brand Visibility
Q: What impact do you think AI will have this year on holiday shopping?
This year, the adoption of AI tools like ChatGPT for shopping is causing a significant shift, with many consumers using these tools to streamline their shopping process, leading to an increase in confidence regarding the value of AI.

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Frequently Asked Questions About Visibility Brief

What is Visibility Brief about and what kind of topics does it cover?

A bi-weekly guide focused on brand visibility in the rapidly evolving domain of AI search. Each episode explores how advancements in artificial intelligence are redefining the ways consumers discover brands, compelling marketing leaders and executives to adapt their strategies accordingly. The discussions are enriching, often featuring expert guests and original research, offering valuable insights on topics such as AI personalization, data accuracy, and changing consumer behaviors. Beyond mere trends, the content emphasizes the importance of practical strategies, thus serving as a crucial resource for those seeking to navigate the complexities of digital marketing in an AI-driven landscape.

Noteworthy is the focus on strategic advice tail... more

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How many subscribers and views does Visibility Brief have?

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Which podcasts are similar to Visibility Brief?

These podcasts share a similar audience with Visibility Brief:

1. The Daily

How many episodes of Visibility Brief are there?

Visibility Brief launched 3 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Where can I see ratings and reviews for Visibility Brief?

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What guests have appeared on Visibility Brief?

Recent guests on Visibility Brief include:

1. Tim Rickards
2. Christian Ward

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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