Rephonic
Artwork for VertiGals
Vertigals
Verticals
Vertical Micro Dramas
Isabel Dréan
Canterwood Crest
Vertical Narrative
Vertical Micro Drama
Snow Story Productions
Localization
Eli Shell

VertiGals is a podcast about the titillating craft of writing Vertical Micro Dramas, hosted by two hilarious pros who are eager to bring some comic relief to the wild world of smacks, whacks, and malicious mother-in-law attacks. Each episode offers candid conversations with industry voices, explores the creative process and tackles tough questions like how to keep the viewers attention over 50+ ep... more

PublishesTwice monthlyEpisodes17Founded7 months ago
Number of ListenersCategories
DramaArtsFictionPerforming Arts

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Artwork for VertiGals

Latest Episodes

The VertiGals talk about vertical writing pay rates and freelance writing, and sit down with Austin Herring to talk about the business of verticals, vertical production, and how to write for vertical production.

Austin Herring is the founder and CE... more

The VertiGals chat with the delightful Jessica Burkhart about transitioning from writing books to mobile games to verticals. Jessica Burkhart is a vertical drama screenwriter, author of over 30 books, and mobile game writer. She has written ten produ... more

The VertiGals met up with writers, actresses, and producers Carin Smolinski & Julie Bruns at the May 2026 Vertical Drama Market. Carin Smolinski indpendently produced "Tides of Desire" now streaming on MuVpix and Inverted. Julie Bruns starred in (alo... more

The VertiGals meet up with Scott Brown and Stacy Howard at the May 2026 LA Vertical Drama Market to discuss the current state of vertical story telling, the data, and pushing the medium forward. Founder of Second Rodeo Productions, Scott Brown is an ... more

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Recent Guests

Jessica Burkhart
Vertical drama screenwriter and author of 30+ books; has written 12 produced verticals
Various vertical platforms including Shorts, ReelShort, DramaShorts
Episode: From writing Middle Grade Novels to writing Verticals with Jessica Burkhart
Carin Smolinski
Co-executive producer and vertical actress involved in Beneath Crimson Sails and Tides of Desire
Beneath Crimson Sails / VertiGals
Episode: Independent Vertical Producing with Carin Smolinski & Julie Bruns
Julie Bruns
Producer, writer, and actor involved in Beneath Crimson Sails and Tides of Desire
Beneath Crimson Sails / VertiGals
Episode: Independent Vertical Producing with Carin Smolinski & Julie Bruns
Scott Brown
Co-founder, Second Rodeo Productions
Second Rodeo Productions
Episode: Elevating Vertical Series with Scott Brown & Stacy Howard of Second Rodeo Productions
Stacy Howard
Co-founder, Second Rodeo Productions
Second Rodeo Productions
Episode: Elevating Vertical Series with Scott Brown & Stacy Howard of Second Rodeo Productions
Eli Shell
Los Angeles-based writer, director, and producer; founder of Sidewise Studios; creator of In-House
Sidewise Studios
Episode: Can Comedy Work in Verticals? with Eli Shell
Jason Mayfield
Producer and Head of Casting & Development at Snow Story Productions
Snow Story Productions
Episode: Producing Verticals with Jason Mayfield: Producer and Head of Casting & Development at Snow Story Productions
Astrid Carlen-Helmer
French American screenwriter, senior screenwriter at DramaWave, former ReelShort/Wattpad/Tapas writer
DramaWave
Episode: In House Staff Writing Verticals with Astrid Carlen-Helmer
Meagan Johnson
Avid reviewer and creator in the vertical drama space who runs the Vertical View crew
Vertical View crew
Episode: What The Fans love about Verticals with Meagan Johnson

Host

Natalie
Co-host introducing guests and guiding discussion

Reviews

5.0 out of 5 stars from 6 ratings
  • Dena Dizdar Plumer is the one to watch!

    Dena’s writing and her choices are intense and intentional! Love that she has such an honest and professional approach to career pivoting and living life boldly! I was the intimacy coordinator on Vampires Always Knock Twice. An elegant story with top notch crew, and beautiful cast and costumes. Can’t wait to see the rest of it!

    Apple Podcasts
    5
    katkatkat21
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Experts share practical tips for building a career in vertical storytelling.
Conversations blend craft with market realities, useful for listeners who want to produce content.
Community-building through labs and events stands out as a key resource for creators.
Industry insiders offer candid takes on platform dynamics and funding challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#247
Denmark/Fiction/Drama

Talking Points

Recent interactions between the hosts and their guests.

Independent Vertical Producing with Carin Smolinski & Julie Bruns
Q: What is your background and how did you get to a place where you wanted to make your own vertical projects?
Julie describes starting as an actor and eventually transitioning into VertiGals after being invited to check out the brand-new format, which led to her first credits and a rapid accumulation of experience on multiple verticals, helping shape the approach to indie writing and producing.
From writing Middle Grade Novels to writing Verticals with Jessica Burkhart
Q: How did you transition from traditional novels to verticals, and what allowed you to succeed in this space?
The shift came from noticing how the vertical format could tell emotional, fast-moving stories and then actively pursuing opportunities through LinkedIn, live streams, and connections at LA's vertical market; experimenting with scripts, studying existing verticals, and partnering with production studios helped establish a foothold.
Can Comedy Work in Verticals? with Eli Shell
Q: How did you find the characters for In-House and decide who would lead the story?
Characters were drawn from real-life experiences and archetypes I've encountered; I blend traits from people I've known to create anchors the audience can recognize and relate to, while keeping them distinct enough to drive the plot.
The Convergence of Legacy Media and The Creator Economy with Ben Odell
Q: What drew you to the vertical market and what makes VertiGals compelling as a format?
Odell discusses disruption of traditional gate-kept systems, the ability to reach audiences directly, and the potential for verticals to coexist with legacy productions while expanding storytelling forms.
The Convergence of Legacy Media and The Creator Economy with Ben Odell
Q: Tell us about yourself and how you moved from screenwriting to the vertical space.
Ben Odell describes a career arc from production roles to producing VertiGals and digital content, emphasizing the convergence of legacy media with creator-driven formats and the strategic use of Substack to explore this shift.

Audience Metrics

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Frequently Asked Questions About VertiGals

What is VertiGals about and what kind of topics does it cover?

A tight-knit, specialist series that explores the craft and business of vertical micro-dramas. Episodes typically feature conversations with writers, producers, and industry leaders who share practical insights on fast-paced production, storytelling constraints, platform dynamics, localization, and the evolving economics of vertical content. Notable throughlines include balancing creative risks with expedient production, the role of AI and data in writing and marketing, and the ongoing convergence between legacy media and creator-driven formats. The show often blends practical how-tos with candid industry observations, offering actionable tips for aspiring vertical writers, producers, and brands looking to sponsor or participate in this rap... more

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These podcasts share a similar audience with VertiGals:

1. The Business

How many episodes of VertiGals are there?

VertiGals launched 7 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on VertiGals?

Recent guests on VertiGals include:

1. Jessica Burkhart
2. Carin Smolinski
3. Julie Bruns
4. Scott Brown
5. Stacy Howard
6. Eli Shell
7. Jason Mayfield
8. Astrid Carlen-Helmer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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