
The podcast for entrepreneurs who want to finally attract high-end clients with real budgets, ready to invest and value their expertise.
| Publishes | Weekly | Episodes | 91 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

When someone discovers your brand for the very first time, whose face do they actually see?
In this episode I break down why the founder's face is the most under-used authority asset a premium brand owns. From Bernard Arnault to Brunello Cucinelli, ... more
How many times have you repeated the one idea you want to be known for, before you got bored of hearing your own voice say it?
In this episode I break down why repetition is the real force that builds a brand. We look at how the biggest houses in th... more
Have you ever listened back to a recording of your own sales pitch and cringed at a sentence you didn't even remember saying?
In this episode, I break down the two-part method we use to train founders and CEOs on their sales pitch: filming it repeat... more
Have you ever watched someone describe something extraordinary and shrink it down while they were saying it out loud?
Today's episode is about the sentence that undoes premium positioning: the small apology leaders attach to their own work in front ... more
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Love this podcast but wish the music wasn’t playing the whole time. It distracts from the importance of the message.
Merci pour ce podcast de très bonne qualité. J’ai appris tant de choses. Je me lance en tant qu’entrepreneur et sur le long terme j’adorerais proposer du high ticket. Votre contenu m’aide à savoir comment proposer mes services et bâtir ma marque. 😀
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Apple Podcasts | #137 |
Recent interactions between the hosts and their guests.
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The show centers on helping entrepreneurs attract high-end, well-budgeted clients through premium positioning, sharp pricing, and refined brand storytelling. Episodes consistently emphasize mindset shifts, precise communication, and actionable tactics—like reframing conversations, packaging services in tiered offers, and leveraging social proof—to move clients toward premium engagements. A notable throughline is how luxury brands and high-value experiences hinge on authenticity, targeted messaging, and minimal dependence on mass-market tactics. The host frequently references CocoSpark's coaching framework and masterclass programs, suggesting a strong emphasis on practical frameworks and community support for growth into the premium market.
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5. Juicy Scoop with Heather McDonald
UPGRADE by CocoSpark launched 2 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on UPGRADE by CocoSpark include:
1. Monica Hernandez-Gonzalez
2. Omri Ben-Canaan
3. Paris Norriss
4. Ahmad Ammar
5. Babar Askary
6. Josh McCartney
7. Bader Mansouri
8. Aurelien Guery
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