Unpredictable Hits
SettWhat happens when AI collides with mobile gaming? This is Unpredictable Hits, a series of sharp, fun, and brutally honest conversations with the people shaping what’s next. We’re here to find out what’s actually happening and where it's all headed, straight from the source. Each episode, Amit, Co-Founder & CEO of Sett, teams up with brilliant guests to talk shop and ask the hard questions. Join us... more
| Publishes | Twice monthly | Episodes | 14 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Technology | |||
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Latest Episodes
Amit sits down with Yotam Papo, CEO and co-founder of PeerPlay, who took one of the least conventional paths into gaming: from running one of Tel Aviv's biggest nightlife businesses and making chart-topping dance hits as a DJ, to GM at Huuuge Games, ... more
Matt Veysberg, Director of Global Creative Marketing at Plarium (the studio behind RAID: Shadow Legends), has spent 15 years working on the bridge between business and creative, in gaming and outside it (MyHeritage, Lightricks, Lumen), and he joins A... more
Amit sits down with Noam Gohary, ex-Director of Product & Marketing Tech at Scopely and Playtika, to crack open what's actually broken under the hood of mobile games marketing, and the things the industry has quietly accepted as "good enough." Noam b... more
Amit Carmi, CEO at sett, sits down with Shay Yosifon, VP Marketing at Zynga, who previously led performance marketing for one of the biggest mobile game launches in recent history: Monopoly Go. From building centralized marketing teams at Playtika to... more
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Apple Podcasts | #187 |  Israel/Technology |
Apple Podcasts | #187 |  Ukraine/Technology |
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Frequently Asked Questions About Unpredictable Hits
What is Unpredictable Hits about and what kind of topics does it cover?
Unpredictable Hits explores how AI intersects with mobile gaming, focusing on the practicalities of marketing, user acquisition, and game design in a fast-changing landscape. Guests range from senior marketing leaders to studio founders who share how AI tools, data-driven testing, and cross-functional collaboration are reshaping creative production, IP partnerships, and growth strategies. Across episodes, discussions highlight the tension between human taste and automation, the evolving role of UA and live ops, and the potential for AI to act as a force multiplier without erasing core product identity. The show stands out for candid, actionable takes, real-world examples from large studios to indie publishers, and a willingness to surface w... more
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How many listeners does Unpredictable Hits get?
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What are the audience demographics for Unpredictable Hits?
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How many subscribers and views does Unpredictable Hits have?
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Which podcasts are similar to Unpredictable Hits?
These podcasts share a similar audience with Unpredictable Hits:
1. האינטרסנטים
2. הקרנף - עם יואב רבינוביץ׳
3. השבוע - פודקאסט הארץ
How many episodes of Unpredictable Hits are there?
Unpredictable Hits launched 10 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Unpredictable Hits?
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What guests have appeared on Unpredictable Hits?
Recent guests on Unpredictable Hits include:
1. Matt Veysberg
2. Noam Gohary
3. Shai Yosifon
4. Marilyne Chasseur
5. Luis de la Cámara
6. Asi Burak
7. Yair Melamed
8. Shaun Hutchinson
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