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Artwork for Unicorn Marketers

Unicorn Marketers

Frontlines.io
Artificial Intelligence
Direct Mail
Virta Health
Email Marketing
Loyalty Programs
Newspack
Marketing
Rapyd
Community-Led Growth
Metabolic Disease
Go-To-Market
1% Improvements
Fintech As a Service
ICP
Handshake
Quantexa
Messaging Testing
Glp-1 Drugs
Local News
Webflow

Conversations with B2B marketing leaders of unicorn tech startups.

PublishesTwice weeklyEpisodes27Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Unicorn Marketers

Latest Episodes

GLG created the expert economy 27 years ago, connecting decision-makers across financial services, consulting, and corporate strategy with verified experts anywhere in the world. Today, the company holds 90-95% market penetration in its two largest s... more

Briana Belisle is the Executive Vice President of Marketing at Field Nation, where she leads a 22-person team. In this episode of Unicorn Marketers, she joins Brett to break down the structure of the marketing AI hackathon she ran — the pre-training ... more

G2 is the world's largest software marketplace — 200,000+ products, 2,400 categories. In early 2026, G2 made its largest-ever acquisition: Capterra, Software Advice, and GetApp, adding 10,000 customers, 200 million buyers, and 6 million reviews. In a... more

Lindsey Irvine, Former CMO at Square, joined Unicorn Marketers to share her framework for leading a marketing organization through genuine transformation — not AI theater. She breaks down what actually stays the same in marketing's core functions, wh... more

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Recent Guests

Briana Belisle
Executive Vice President, Field Nation
Field Nation
Episode: S2: E21: How Field Nation is building an AI-fluent marketing team | Briana Belisle
Palmer Houchins
VP of Marketing at G2
G2
Episode: S2: E20: How buyer behavior is evolving in the AI-Era | Palmer Houchins
Lindsey Irvine
Marketing and go-to-market executive who has scaled category-defining companies
Benchling, Nielsoft, Salesforce, Square
Episode: S2: E19: Inside Lindsey Irvine's marketing playbook
Angela Winegar
Guest, B2B marketing leader
Episode: S2: E18: Why taste starts with research, not vibes | Angela Winegar
Kimberly Gordon
Senior Vice President, Backstory (formerly People AI)
Backstory
Episode: S2: E17: Compounding momentum: Why 1% beats home run thinking | Kimberly Gordon
Seth Lowery
VP of Marketing at Octane
Octane
Episode: S2: E16: How Octane rebuilt its B2B loyalty program | Seth Lowery
Win Sakdinan
Senior Vice President of Marketing at Fetch
Fetch
Episode: S2: E15: The "who, what, how" framework Fetch uses to align messaging across a scaling org | Win Sakdinan
Christina Bottis
CMO, Miro
Miro
Episode: S2: E14: How Mural rebuilt its ICP process around the shift from searching to asking | Christina Bottis
Colin Daw
VP of Growth at Virta Health
Virta Health
Episode: S2: E13: How (and Why) Virta Health scaled direct mail | Colin Daw

Hosts

Brad
Host of the show; appears across multiple episodes with focus on guiding conversations in technology marketing.
Brett Stapper
Co-host with broad involvement across episodes; frequently engages guests on GTM strategy and growth marketing.

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Talking Points

Recent interactions between the hosts and their guests.

S2: E17: Compounding momentum: Why 1% beats home run thinking | Kimberly Gordon
Q: What are the big bets for 2026 after the rebrand?
The plan centers on continuing the rebrand, leveraging influencers and events, and expanding thought leadership through individual voices on social media to maintain momentum and deepening customer engagement.
S2: E17: Compounding momentum: Why 1% beats home run thinking | Kimberly Gordon
Q: Why the decision to undergo a rebrand and not rely on a big agency?
She chose a targeted, surgical approach with a naming firm and kept creative work with a separate design shop. The process was data-informed, aligned with customer pain points, and designed to reduce selling friction, not just refresh aesthetics. Agencies were seen as useful for certain functions, but not a one-size-fits-all solution.
S2: E17: Compounding momentum: Why 1% beats home run thinking | Kimberly Gordon
Q: What do the first 90 days look like for you in this role?
She focused on team alignment, understanding people's strengths and passions, removing blockers, and establishing a clear data baseline while carrying through the ongoing rebrand. Early momentum came from listening, aligning the team's work with business needs, and ensuring marketing supported sales.
S2: E20: How buyer behavior is evolving in the AI-Era | Palmer Houchins
Q: What role do acquisitions play in expanding the platform's capabilities for buyers and vendors?
Acquisitions add new channels and experiences (like PPC and lead-based offers) to complement the existing customer voice and reviews, enabling a more complete and integrated journey for buyers and a richer surface for vendors to engage with potential customers.
S2: E20: How buyer behavior is evolving in the AI-Era | Palmer Houchins
Q: How has AI changed go-to-market strategy, especially for vendors and marketers?
Marketers must adopt more flexible, data-driven approaches, focusing on delivering trusted customer voice and AI-verified claims, and building a joint playbook with customers and partners to stay ahead as AI changes category boundaries.

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Frequently Asked Questions About Unicorn Marketers

What is Unicorn Marketers about and what kind of topics does it cover?

The show centers on B2B marketing leadership inside high-growth technology companies, with conversations that often blend strategy, experimentation, and operational rigor. Episodes frequently explore go-to-market architecture, brand and messaging discipline, and the application of AI and data-driven practices across demand gen, product-led growth, and community-led initiatives. Guests range from CMOs to VPs of Growth who share practical frameworks, real-world experiments, and leadership lessons for scaling marketing in unicorn-level startups. A few standout themes include category design, channel orchestration beyond digital, and building scalable marketing engines that tie to revenue outcomes. The format tends to mix actionable guidance wi... more

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These podcasts share a similar audience with Unicorn Marketers:

1. The Daily

How many episodes of Unicorn Marketers are there?

Unicorn Marketers launched a year ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unicorn Marketers?

Recent guests on Unicorn Marketers include:

1. Briana Belisle
2. Palmer Houchins
3. Lindsey Irvine
4. Angela Winegar
5. Kimberly Gordon
6. Seth Lowery
7. Win Sakdinan
8. Christina Bottis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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