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Artwork for Understanding IP Matters
Intellectual Property
Artificial Intelligence
Patents
Innovation
Intellectual Property Rights
Copyright
Design Patents
Music Industry
Trade Secrets
Streaming Services
Regulation
CIPU
Apple
Graphical User Interface (GUI)
Elizabeth Nelson
The Paranoid Style
Journalism
Copyrights
Generative AI
Deep Tech

‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and pro... more

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Artwork for Understanding IP Matters

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Character licensing is a $370 billion global industry — and most people have never heard of it. Bruce Berman sits down with David Born, CEO of Born Licensing and one of the world's leading experts in character and IP licensing for a... more

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Protecting intellectual property at a university should come before sharing it

Ian McClure, Vice President of Research and Innovation at the University of Kentucky, makes the case that intellectual property isn't a barrier to innov... more

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Danny Marti has navigated IP from the Obama White House to the boardrooms of some of the world's most powerful companies. As President Obama's intellectual property enforcement coordinator — the so-called "IP czar" — Danny helped sh... more

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Laura Peters provides rare perspective to intellectual property awareness, having served as Deputy Director at the U.S. Patent and Trademark Office under Andre Iancu before becoming Executive Director of Research at UNC Charlotte. S... more

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Recent Guests

David Bourne
CEO of Bourne Licensing; founder of Born to License podcast
Bourne Licensing; Born to License
Episode: A Leader in the $370B Character Licensing Boom
Ian McClure
Vice President of Research and Innovation at the University of Kentucky
University of Kentucky
Episode: How the University of Kentucky is Building AI-Forward Culture and Driving Economic Impact
Laura Peter
Deputy Director of the US Patent and Trademark Office and Executive Director of Research at the University of North Carolina in Charlotte
University of North Carolina, Charlotte
Episode: Greenhouses for Innovation: Balancing Patent Rights and Public Good with Laura Peter
Phil Hartstein
Technology investor, inventor, and intellectual property strategist
Soryn IP Capital
Episode: Capital Can Transform Invention Rights
Allison Gaul
Leading AI and IP expert, former Ms. District of Columbia
BCG-X
Episode: 3-D Chess: AI's Race for Market Share and IP Supremacy
Eric Bear
Successful entrepreneur, versatile actor, inventor, and subject matter expert with an extensive background in technology and the creative arts.
Episode: Man of 1000 Faces: The Renaissance Journey of Eric Bear
Daryl Lim
Award-winning educator, author, and IP advocate with a global perspective
Episode: AI Adoption Moves At The Speed of Trust
Henry Haddad
Head of Intellectual Property Rights at Bristol-Myers Squibb
Bristol-Myers Squibb
Episode: Patents Don't Block Innovation, Ignorance Does
Jonathan Barnett
Author of 'The Big Steal' and Director of USC Gould School of Law, specializing in IP law.
USC Gould School of Law
Episode: When IP rights lose their property-like function innovation suffers

Host

Bruce Berman
Host of Understanding IP Matters

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Talking Points

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A Leader in the $370B Character Licensing Boom
Q: What advice would you leave listeners with about licensing and IP awareness?
Licensing is everywhere and worth paying attention to; look around your everyday environment to understand how IP drives products, branding, and consumer experiences.
A Leader in the $370B Character Licensing Boom
Q: What's your take on AI in the character licensing world?
AI is moving fast and is both a efficiency aid and a potential risk; the industry is cautious, seeking parameters that protect IP while enabling responsible innovation.
A Leader in the $370B Character Licensing Boom
Q: How do you measure success for a licensed campaign?
Success typically rests with the brand and agency KPIs, using measurement platforms to track performance, while fan reception and authenticity of the licensed character influence long-term value.
A Leader in the $370B Character Licensing Boom
Q: Are these primarily copyright and trademark deals, or what are they based on?
Deals vary, with advertising often driven by rights-p holder negotiations on scope, term, markets, and media, shaping the financial and strategic structure of each campaign.
A Leader in the $370B Character Licensing Boom
Q: Great. Let's get right into it. So how did character licensing become such a huge industry? And how did it enter your life?
David explains he fell into licensing about 20 years ago, fueled by a lifelong love of entertainment, and gradually built expertise across advertising, consumer products, and beyond, recognizing licensing as a pervasive, multi-touchpoint business.

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Frequently Asked Questions About Understanding IP Matters

What is Understanding IP Matters about and what kind of topics does it cover?

This show explores the practical and policy-driven sides of intellectual property, innovation, and technology strategy through conversations with senior IP leaders, investors, and prolific creators. Topics repeatedly surface include how patents, copyrights, and trade secrets shape innovation ecosystems, the evolving impact of artificial intelligence on IP law, and the economics of licensing, monetization, and litigation. Episodes often tie together academia, industry, and public policy, featuring voices from pharma, tech startups, large corporations, and legal academia to illuminate how IP decisions influence invention pipelines, funding, and societal value. A standout trait is its willingness to challenge prevailing myths about IP (for exa... more

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Which podcasts are similar to Understanding IP Matters?

These podcasts share a similar audience with Understanding IP Matters:

1. IPWatchdog Unleashed
2. IP Fridays - your intellectual property podcast about trademarks, patents, designs and much more
3. Clause 8
4. WSJ Your Money Briefing
5. All In The Mind

How many episodes of Understanding IP Matters are there?

Understanding IP Matters launched 5 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Understanding IP Matters?

Recent guests on Understanding IP Matters include:

1. David Bourne
2. Ian McClure
3. Laura Peter
4. Phil Hartstein
5. Allison Gaul
6. Eric Bear
7. Daryl Lim
8. Henry Haddad

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