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Artwork for Understanding IP Matters
Intellectual Property
Artificial Intelligence
Patents
Innovation
Intellectual Property Rights
Copyright
Design Patents
Music Industry
Streaming Services
Trade Secrets
Regulation
CIPU
Apple
Graphical User Interface (GUI)
Elizabeth Nelson
The Paranoid Style
Journalism
Silicon Valley
Semiconductor Industry
Copyrights

‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and pro... more

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Some startups have filed 300 patents in every country in the world and still ended up in bankruptcy court, unable to sell a single one. Efrat Kasznik, president of Foresight Valuation Group and an IP management instructor at Stanfor... more

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In Spider-Man 2002, newspaper editor J. Jonah Jameson shouts an iconic line:  "Run down to the patent office, copyright the name "Green Goblin." I want a quarter every time someone says it." But here's the thing... that's not how co... more

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America built its patent office before it had paved roads in its own capital, and that decision still shapes how invention works today.

Bruce Berman is joined by Eric Hintz, an invention historian at the Smithsonian Institution's N... more

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Character licensing is a $370 billion global industry — and most people have never heard of it. Bruce Berman sits down with David Born, CEO of Born Licensing and one of the world's leading experts in character and IP licensing for a... more

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Recent Guests

Corey Salsberg
Vice President and Global Head of IP Affairs for Novartis
Novartis
Episode: Bridging the Disconnect - IP Memes Matter
Eric Hintz
Invention historian at the Smithsonian Institution's National Museum of American History
Smithsonian Institution / National Museum of American History
Episode: Patents, Power, and the Fight Between David and Goliath
David Bourne
CEO of Bourne Licensing; founder of Born to License podcast
Bourne Licensing; Born to License
Episode: A Leader in the $370B Character Licensing Boom
Ian McClure
Vice President of Research and Innovation at the University of Kentucky
University of Kentucky
Episode: How the University of Kentucky is Building AI-Forward Culture and Driving Economic Impact
Danny Marti
Head of public affairs and global policy at Tencent
Tencent
Episode: Scaling IP Benefits: Tencent, the White House, and AI
Laura Peter
Deputy Director of the US Patent and Trademark Office and Executive Director of Research at the University of North Carolina in Charlotte
University of North Carolina, Charlotte
Episode: Greenhouses for Innovation: Balancing Patent Rights and Public Good with Laura Peter
Phil Hartstein
Technology investor, inventor, and intellectual property strategist
Soryn IP Capital
Episode: Capital Can Transform Invention Rights
Allison Gaul
Leading AI and IP expert, former Ms. District of Columbia
BCG-X
Episode: 3-D Chess: AI's Race for Market Share and IP Supremacy
Eric Bear
Successful entrepreneur, versatile actor, inventor, and subject matter expert with an extensive background in technology and the creative arts.
Episode: Man of 1000 Faces: The Renaissance Journey of Eric Bear

Host

Bruce Berman
Host of Understanding IP Matters with a focus on IP rights, licensing, and policy, affiliated with CIPU/Centre for Intellectual Property Understanding.

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Patents, Power, and the Fight Between David and Goliath
Q: Why has the pendulum historically swung between independent inventors and corporations?
Historically, early Europe favored monarchial privileges; in the US, a more democratic system evolved with patent offices and a focus on egalitarian access, but corporate labs later gained leverage through large capital and enforcement power, leading to cycles of reform.
Scaling IP Benefits: Tencent, the White House, and AI
Q: Do you think GenAI requires more regulation or will the marketplace address most IP issues?
Regulation will likely be needed for AI, but existing robust IP laws can provide a foundation; the speed and scale of AI call for careful interpretation and possibly new regulatory clarity, balanced to avoid lagging behind innovation.
Scaling IP Benefits: Tencent, the White House, and AI
Q: Danny, as head of global public affairs, what are some of the intellectual property and other matters you deal with? What's your purview?
The scope is comprehensive, covering the world outside China and extending to tax, trade, data, consumer protection, platform regulation, and entertainment—essentially anything impacting Tencent's business, with IP being a core, ongoing focus across global markets.
A Leader in the $370B Character Licensing Boom
Q: What advice would you leave listeners with about licensing and IP awareness?
Licensing is everywhere and worth paying attention to; look around your everyday environment to understand how IP drives products, branding, and consumer experiences.
A Leader in the $370B Character Licensing Boom
Q: What's your take on AI in the character licensing world?
AI is moving fast and is both a efficiency aid and a potential risk; the industry is cautious, seeking parameters that protect IP while enabling responsible innovation.

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Frequently Asked Questions About Understanding IP Matters

What is Understanding IP Matters about and what kind of topics does it cover?

This series centers on real-world IP stories from successful entrepreneurs, inventors, executives, and policy/academic leaders, with a focus on licensing, governance, and the broader societal impact of intellectual property. Episodes blend practical guidance on IP strategy with high-level discussions about AI, regulation, and the economics of rights, often featuring recognizable brands and big-picture discussions about licensing, licensing monetization, and public-policy implications. A standout pattern is the mix of business-focused, policy-aware, and education-oriented conversations, making it valuable for listeners involved in tech transfer, entertainment/IP strategy, pharmaceutical IP, or AI governance who want actionable insights and p... more

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Which podcasts are similar to Understanding IP Matters?

These podcasts share a similar audience with Understanding IP Matters:

1. IPWatchdog Unleashed
2. ​​Patently Strategic - Patent Strategy for Startups
3. Clause 8
4. Above the Law - Thinking Like a Lawyer
5. Bloomberg Law

How many episodes of Understanding IP Matters are there?

Understanding IP Matters launched 6 years ago and published 58 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Understanding IP Matters?

Recent guests on Understanding IP Matters include:

1. Corey Salsberg
2. Eric Hintz
3. David Bourne
4. Ian McClure
5. Danny Marti
6. Laura Peter
7. Phil Hartstein
8. Allison Gaul

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