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Artwork for Understanding IP Matters
Intellectual Property
Artificial Intelligence
Patents
Innovation
Intellectual Property Rights
Copyright
Trade Secrets
Music Industry
Design Patents
Streaming Services
Regulation
CIPU
Apple
Elizabeth Nelson
The Paranoid Style
Graphical User Interface (GUI)
Journalism
Silicon Valley
Semiconductor Industry
PTAB

‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and pro... more

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The New York Times once ran a monthly patents column every Saturday morning. Today, most reporters covering intellectual property cannot tell a patent from a trademark. Bruce Berman sits down with Gene Quinn, patent attorney, educat... more

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Some startups have filed 300 patents in every country in the world and still ended up in bankruptcy court, unable to sell a single one. Efrat Kasznik, president of Foresight Valuation Group and an IP management instructor at Stanfor... more

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In Spider-Man 2002, newspaper editor J. Jonah Jameson shouts an iconic line:  "Run down to the patent office, copyright the name "Green Goblin." I want a quarter every time someone says it." But here's the thing... that's not how co... more

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America built its patent office before it had paved roads in its own capital, and that decision still shapes how invention works today.

Bruce Berman is joined by Eric Hintz, an invention historian at the Smithsonian Institution's N... more

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Recent Guests

Gene Quinn
Patent attorney, educator, and host of IP Watchdog Unleashed
IPWatchdog
Episode: The Podcast Trio: Changing How IP Industry Looks at Itself
Eli Mazour
Patent attorney at Foley and Lardner and host of Clause 8
Foley and Lardner
Episode: The Podcast Trio: Changing How IP Industry Looks at Itself
Efrat Kasznik
President of Foresight Valuation Group and IP management instructor at Stanford Business School
Foresight Valuation Group
Episode: The Meaning of IP Value Today
Corey Salsberg
Vice President and Global Head of IP Affairs for Novartis
Novartis
Episode: Bridging the Disconnect - IP Memes Matter
Eric Hintz
Invention historian at the Smithsonian Institution's National Museum of American History
Smithsonian Institution / National Museum of American History
Episode: Patents, Power, and the Fight Between David and Goliath
David Bourne
CEO of Bourne Licensing; founder of Born to License podcast
Bourne Licensing; Born to License
Episode: A Leader in the $370B Character Licensing Boom
Ian McClure
Vice President of Research and Innovation at the University of Kentucky
University of Kentucky
Episode: How the University of Kentucky is Building AI-Forward Culture and Driving Economic Impact
Danny Marti
Head of public affairs and global policy at Tencent
Tencent
Episode: Scaling IP Benefits: Tencent, the White House, and AI
Laura Peter
Deputy Director of the US Patent and Trademark Office and Executive Director of Research at the University of North Carolina in Charlotte
University of North Carolina, Charlotte
Episode: Greenhouses for Innovation: Balancing Patent Rights and Public Good with Laura Peter

Host

Bruce Berman
Host of Understanding IP Matters with a focus on IP rights, licensing, and policy, affiliated with CIPU/Centre for Intellectual Property Understanding.

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Talking Points

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The Podcast Trio: Changing How IP Industry Looks at Itself
Q: What should IP education look like?
Eli Mazour says business leaders need to understand the value of patents and describes early education activities as potentially influential. Gene Quinn calls for practical IP education that teaches people how intellectual property assets can benefit companies, employees, and inventors, rather than concentrating on legal technicalities.
The Podcast Trio: Changing How IP Industry Looks at Itself
Q: Where would you say IP rights are today, and where are they going?
Gene Quinn says patent and copyright rights are at a low point, citing weak patent damages and uncertainty about AI training and fair use. Eli Mazour agrees that enforcement remains difficult but sees some hope in licensing deals between generative AI companies and media and entertainment companies.
The Meaning of IP Value Today
Q: How do you approach trade secret valuation?
Companies often inventory trade secrets only during litigation or a transaction. Valuation may consider development costs, cost avoidance, saved R&D time and time to market, while licensing terms can also indicate transaction value.
The Meaning of IP Value Today
Q: Which sectors would you say are hot right now, and what are investors looking for?
Kasznik says investment is concentrating in AI, cybersecurity, deep tech, defense and related infrastructure, with life sciences remaining a significant patent-driven sector.
Patents, Power, and the Fight Between David and Goliath
Q: Why has the pendulum historically swung between independent inventors and corporations?
Historically, early Europe favored monarchial privileges; in the US, a more democratic system evolved with patent offices and a focus on egalitarian access, but corporate labs later gained leverage through large capital and enforcement power, leading to cycles of reform.

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Frequently Asked Questions About Understanding IP Matters

What is Understanding IP Matters about and what kind of topics does it cover?

This series centers on real-world IP stories from successful entrepreneurs, inventors, executives, and policy/academic leaders, with a focus on licensing, governance, and the broader societal impact of intellectual property. Episodes blend practical guidance on IP strategy with high-level discussions about AI, regulation, and the economics of rights, often featuring recognizable brands and big-picture discussions about licensing, licensing monetization, and public-policy implications. A standout pattern is the mix of business-focused, policy-aware, and education-oriented conversations, making it valuable for listeners involved in tech transfer, entertainment/IP strategy, pharmaceutical IP, or AI governance who want actionable insights and p... more

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Which podcasts are similar to Understanding IP Matters?

These podcasts share a similar audience with Understanding IP Matters:

1. IPWatchdog Unleashed
2. Clause 8
3. Above the Law - Thinking Like a Lawyer
4. Bloomberg Law
5. EconTalk

How many episodes of Understanding IP Matters are there?

Understanding IP Matters launched 6 years ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Understanding IP Matters?

Recent guests on Understanding IP Matters include:

1. Gene Quinn
2. Eli Mazour
3. Efrat Kasznik
4. Corey Salsberg
5. Eric Hintz
6. David Bourne
7. Ian McClure
8. Danny Marti

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