Palabras de Nariz Grande
Cloe MelerNarigones hablando de narigadas para marcas que quieren comunicar mejor y esas cosas. Porque... ¿Cómo definirías una voz de marca extraordinaria? Te diré que no tiene la belleza de Paul Newman. Es, más bien, Adrien Brody: personal, magnética y perturbadora. Y es el lenguaje que tienes que hablar si quieres construir una marca valiente, con carácter, genuina, imposible de copiar... Pero claro, tú h... more
| Publishes | Weekly | Episodes | 186 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Language |  Spanish | Number of Listeners | Categories | MarketingCareersBusiness |
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¿Cómo sabes cuándo una idea de marca es realmente buena?
No es porque suene original.Ni porque rime.Ni porque puedas escribirla muy grande en tu página de inicio.
Lo sabes cuando empieza a cambiar cosas.
Esto es lo que me hizo pensar una tab... more
Esta mañana mi coche ha empezado a encenderse como si fuera un árbol de Navidad.
Un árbol de Navidad en julio.
Y me ha recordado que a veces las marcas se empeñan en solucionar la vida de la gente, cuando en realidad solo te han pedido un suspiro... more
Hay cosas que empiezan a interesarte justo cuando alguien te dice que no puedes tenerlas.
No porque sean necesariamente mejores o te importen mucho.
Sino porque, de pronto, te cierran una puerta y eso de que te impidan llevarte algo contigo tiene... more
Hay una frase que asusta mucho a cualquier marca:
"Siento que nos estamos repitiendo."
Pero antes de salir corriendo a buscar temas nuevos, espera.
Porque quizá el problema no sea lo que estás diciendo. Quizá sea desde dónde lo estás mirando.
more
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Apple Podcasts | #168 |  Chile/Business/Careers |
Apple Podcasts | #240 |  Mexico/Business/Careers |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Palabras de Nariz Grande launched 7 years ago and published 186 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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