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Microsoft
Co-Selling
Cloud Computing
Artificial Intelligence
Marketplaces
Partnerships
Data Management
Google Cloud
Partnership Ecosystem
AWS Marketplace
Marketplace
Ecosystems
Isvs
Cloud Marketplaces
Awards
Partner Ecosystem
Azure Marketplace
Ntegral
Microsoft Sales Initiative Model
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Empowering partners to thrive during this time of rapid transformation.

PublishesWeeklyEpisodes100Founded9 years ago
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Artwork for Ultimate Guide to Partnering®

Latest Episodes

Welcome back to the Ultimate Guide to Partnering® Podcast.

AI agents are your next customers.

Subscribe to our Newsletter: theultimatepartner.com/ebook-subscribe/ 

Check Out UPX:theultimatepartner.com/experience/

In this exclu... more

Welcome back to the Ultimate Guide to Partnering® Podcast.

AI agents are your next customers.

Subscribe to our Newsletter: theultimatepartner.com/ebook-subscribe/ 

Check Out UPX:theultimatepartner.com/experience/

youtu... more

Welcome back to the Ultimate Guide to Partnering® Podcast.

AI agents are your next customers.

Subscribe to our Newsletter: theultimatepartner.com/ebook-subscribe/ 

Check Out UPX:theultimatepartner.com/experience/

In this epis... more

Welcome back to the Ultimate Guide to Partnering® Podcast.

AI agents are your next customers.

Subscribe to our Newsletter: theultimatepartner.com/ebook-subscribe/ 

Check Out UPX:theultimatepartner.com/experience/

Jen Odess, G... more

Key Facts

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Recent Guests

Darryl Peek
Vice President for Partner Sales for the US Public Sector at Elastic
Elastic
Episode: 283 – Hyperscaler Domination: How Elastic Won the Triple Crown as a Pinnacle Partner.
John Yeo
Co-founder and CEO of Sugar, which automates workflows to help companies list, transact, and co-sell across cloud marketplaces.
Sugar
Episode: 278 – AWS Marketplace Unlocked: The AI Agent & Tools Strategy You Need to Win
Mike Levy
Member of the AWS Marketplace team, discussing AI strategies and tools.
AWS
Episode: 278 – AWS Marketplace Unlocked: The AI Agent & Tools Strategy You Need to Win
Erwin Visser
Microsoft executive and speaker at Ultimate Partner Live
Microsoft
Episode: 276 – Microsoft Co-Sell & AI: Erwin Visser on the $600B Growth Model
Reese Barry
CEO of Carve Partners
Carve Partners
Episode: 275 – 12 Costly Microsoft Partnership Mistakes — and How to Fix Them!
Christine Mulcahy
Founder and CEO of ContentGen, an automated content development platform.
ContentGen
Episode: 273 – Transforming the Channel: Ingram Micro Drives AI-Powered Go-to-Market Success
Peter Graeber
Runs Cisco and Microsoft practice at Ingram Micro.
Ingram Micro
Episode: 273 – Transforming the Channel: Ingram Micro Drives AI-Powered Go-to-Market Success
Haley McSpirit
SVP of PAX8
PAX8
Episode: 272 – Unlocking SMB Potential: How PAX8 and AI Are Disrupting the Cloud Channel
Scott Sackett
Senior Vice President of Partner Strategy at AvPoint, with over 25 years in the channel ecosystem.
AvPoint
Episode: 271 – Unstoppable MSPs: AI, Marketplaces & Partnerships in the Age of Tectonic Shifts

Host

Vince Menzione
Host and CEO of Ultimate Partner, bringing years of experience in technology partnerships and ecosystem dynamics.

Reviews

5.0 out of 5 stars from 71 ratings
  • Love this show

    Many of my customers have big partnership departments. This show helps me stay current.

    Apple Podcasts
    5
    Freddie Dee
    United States2 years ago
  • Amazing resource for Partnership professionals

    If you are looking to learn and grow your expertise in the field of partnerships, alliances and ecosystems- this podcast is a must. Vince and his guests provide market trends and insights to help build your strategies in the ever evolving SaaS world. Thank you for this great resource - I love listening during my walks!

    Apple Podcasts
    5
    sjtqwjc
    Canada4 years ago
  • Salient Insights!

    Vince does an exceptional job of bringing the top executive IT professionals to point on partnership challenges and successes in his interviews! His friendly and open demeanor makes for an easy informational exchange so that we can learn from those shaping this space. This is a must listen to podcast for anyone working with partners!

    Apple Podcasts
    5
    wheatleyanne22
    United States4 years ago
  • A must listen to podcast

    The quality of guests Vince has on the show are exceptional. The questions bring out the best in them. Would not miss it for the world. Keep up the great work Vince.

    Apple Podcasts
    5
    Higgo555
    Australia4 years ago
  • Amazing

    Thank you for being consistently awesome.

    Apple Podcasts
    5
    BSFsn
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many share how the discussions enhance their understanding of complex partnership dynamics, making it a must-listen for professionals in this sector.
Listeners appreciate the podcast for its insightful content that provides valuable strategies for partnership professionals.
The quality of guests has received consistent praise for their expertise and relevance in the technology ecosystem.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#195
United States/News/Tech News
Apple Podcasts
#196
United Kingdom/News/Tech News
Apple Podcasts
#233
Canada/News/Tech News
Apple Podcasts
#152
Australia/News/Tech News
Apple Podcasts
#148
Ireland/News/Tech News
Apple Podcasts
#177
Israel/News/Tech News

Talking Points

Recent interactions between the hosts and their guests.

282 – How 7 Partners Decide Your Sale Before You Even Show Up
Q: What should be the shift we should make six months to a year from now in developing our channel programs?
The customer should be placed at the core, recognizing the critical moments where partners play a role. Adequate recognition and compensation for these strategic moments beyond just sales are essential.
282 – How 7 Partners Decide Your Sale Before You Even Show Up
Q: What are you seeing around the emergence and trend of strategic alliances?
Strategic alliances are becoming critical for success, especially in generating agentic AI within their platforms. Success lies in building trust and integrating these alliances into co-selling and co-marketing strategies.
272 – Unlocking SMB Potential: How PAX8 and AI Are Disrupting the Cloud Channel
Q: How do you think about the MSP market today?
The MSP landscape has evolved into offering complete service packages, moving away from traditional resale models to embracing AI and automated solutions.
272 – Unlocking SMB Potential: How PAX8 and AI Are Disrupting the Cloud Channel
Q: How does PAX8 see itself differently?
PAX8 differentiates itself as a marketplace first, focusing on a holistic ecosystem for SMBs and integrating AI solutions into their services.
268 – Cracking Microsoft SME&C: The Partner Playbook for Growth
Q: How do you find the engagement? What are the best practices you can share with our community?
To engage effectively as a partner with Microsoft, it's essential to understand the opportunities and structure of Microsoft's programs and leverage their resources to create valuable solutions for customers while being strategically aligned with Microsoft's sales efforts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Ultimate Guide to Partnering®

What is Ultimate Guide to Partnering® about and what kind of topics does it cover?

This podcast primarily focuses on the intricate dynamics of partnerships within the rapidly evolving technology landscape. Central topics include strategies for co-selling, leveraging cloud marketplaces, and navigating the complexities of AI tools and platform transitions. With insights from leading industry experts, the discussions provide actionable advice for technology partners looking to enhance their collaboration and optimize their engagement with major players in the market. Notably, the content emphasizes the importance of adaptability and innovation in partnership strategies, making it an essential resource for professionals aiming to thrive in a fast-paced digital world.

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1. Pivot

How many episodes of Ultimate Guide to Partnering® are there?

Ultimate Guide to Partnering® launched 9 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ultimate Guide to Partnering®?

Recent guests on Ultimate Guide to Partnering® include:

1. Darryl Peek
2. John Yeo
3. Mike Levy
4. Erwin Visser
5. Reese Barry
6. Christine Mulcahy
7. Peter Graeber
8. Haley McSpirit

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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