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Artwork for Ultimate Guide to Partnering®
Microsoft
Co-Selling
Cloud Computing
Artificial Intelligence
Marketplaces
Partnerships
Cloud Marketplaces
Data Management
Google Cloud
Partnership Ecosystem
AWS Marketplace
Marketplace
Ecosystems
Isvs
Awards
Partner Ecosystem
Ntegral
Azure Marketplace
Microsoft Sales Initiative Model
Cloud Go-To-Market

Empowering partners to thrive during this time of rapid transformation.

PublishesWeeklyEpisodes100Founded9 years ago
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Artwork for Ultimate Guide to Partnering®

Latest Episodes

Welcome back to the Ultimate Guide to Partnering® Podcast.

AI agents are your next customers.

Subscribe to our Newsletter: theultimatepartner.com/ebook-subscribe/ 

Check Out UPX:theultimatepartner.com/experience/

In this epis... more

Welcome back to the Ultimate Guide to Partnering® Podcast.

AI agents are your next customers.

Subscribe to our Newsletter: theultimatepartner.com/ebook-subscribe/ 

Check Out UPX:theultimatepartner.com/experience/

Jen Odess, G... more

Welcome back to the Ultimate Guide to Partnering® Podcast.

AI agents are your next customers.

Subscribe to our Newsletter: theultimatepartner.com/ebook-subscribe/ 

Check Out UPX: theultimatepartner.com/experience/

In this insi... more

Welcome back to the Ultimate Guide to Partnering® Podcast.

AI agents are your next customers.

Subscribe to our Newsletter: theultimatepartner.com/ebook-subscribe/ 

Check Out UPX: theultimatepartner.com/experience/

In this crit... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

John Yeo
Co-founder and CEO of Sugar, which automates workflows to help companies list, transact, and co-sell across cloud marketplaces.
Sugar
Episode: 278 – AWS Marketplace Unlocked: The AI Agent & Tools Strategy You Need to Win
Mike Levy
Member of the AWS Marketplace team, discussing AI strategies and tools.
AWS
Episode: 278 – AWS Marketplace Unlocked: The AI Agent & Tools Strategy You Need to Win
Erwin Visser
Microsoft executive and speaker at Ultimate Partner Live
Microsoft
Episode: 276 – Microsoft Co-Sell & AI: Erwin Visser on the $600B Growth Model
Reese Barry
CEO of Carve Partners
Carve Partners
Episode: 275 – 12 Costly Microsoft Partnership Mistakes — and How to Fix Them!
Christine Mulcahy
Founder and CEO of ContentGen, an automated content development platform.
ContentGen
Episode: 273 – Transforming the Channel: Ingram Micro Drives AI-Powered Go-to-Market Success
Peter Graeber
Runs Cisco and Microsoft practice at Ingram Micro.
Ingram Micro
Episode: 273 – Transforming the Channel: Ingram Micro Drives AI-Powered Go-to-Market Success
Haley McSpirit
SVP of PAX8
PAX8
Episode: 272 – Unlocking SMB Potential: How PAX8 and AI Are Disrupting the Cloud Channel
Scott Sackett
Senior Vice President of Partner Strategy at AvPoint, with over 25 years in the channel ecosystem.
AvPoint
Episode: 271 – Unstoppable MSPs: AI, Marketplaces & Partnerships in the Age of Tectonic Shifts
Per Wurngren
CEO of IDNEXT, specializing in AI and Azure operations.
IDNEXT
Episode: 271 – Unstoppable MSPs: AI, Marketplaces & Partnerships in the Age of Tectonic Shifts

Host

Vince Menzione
Host and CEO of Ultimate Partner, bringing years of experience in technology partnerships and ecosystem dynamics.

Reviews

5.0 out of 5 stars from 71 ratings
  • Love this show

    Many of my customers have big partnership departments. This show helps me stay current.

    Apple Podcasts
    5
    Freddie Dee
    United States2 years ago
  • Amazing resource for Partnership professionals

    If you are looking to learn and grow your expertise in the field of partnerships, alliances and ecosystems- this podcast is a must. Vince and his guests provide market trends and insights to help build your strategies in the ever evolving SaaS world. Thank you for this great resource - I love listening during my walks!

    Apple Podcasts
    5
    sjtqwjc
    Canada4 years ago
  • Salient Insights!

    Vince does an exceptional job of bringing the top executive IT professionals to point on partnership challenges and successes in his interviews! His friendly and open demeanor makes for an easy informational exchange so that we can learn from those shaping this space. This is a must listen to podcast for anyone working with partners!

    Apple Podcasts
    5
    wheatleyanne22
    United States4 years ago
  • A must listen to podcast

    The quality of guests Vince has on the show are exceptional. The questions bring out the best in them. Would not miss it for the world. Keep up the great work Vince.

    Apple Podcasts
    5
    Higgo555
    Australia4 years ago
  • Amazing

    Thank you for being consistently awesome.

    Apple Podcasts
    5
    BSFsn
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many share how the discussions enhance their understanding of complex partnership dynamics, making it a must-listen for professionals in this sector.
Listeners appreciate the podcast for its insightful content that provides valuable strategies for partnership professionals.
The quality of guests has received consistent praise for their expertise and relevance in the technology ecosystem.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#245
United Kingdom/News/Tech News
Apple Podcasts
#77
India/News/Tech News
Apple Podcasts
#160
Israel/News/Tech News
Apple Podcasts
#234
Denmark/News/Tech News
Apple Podcasts
#250
Switzerland/News/Tech News

Talking Points

Recent interactions between the hosts and their guests.

272 – Unlocking SMB Potential: How PAX8 and AI Are Disrupting the Cloud Channel
Q: How do you think about the MSP market today?
The MSP landscape has evolved into offering complete service packages, moving away from traditional resale models to embracing AI and automated solutions.
272 – Unlocking SMB Potential: How PAX8 and AI Are Disrupting the Cloud Channel
Q: How does PAX8 see itself differently?
PAX8 differentiates itself as a marketplace first, focusing on a holistic ecosystem for SMBs and integrating AI solutions into their services.
268 – Cracking Microsoft SME&C: The Partner Playbook for Growth
Q: How do you find the engagement? What are the best practices you can share with our community?
To engage effectively as a partner with Microsoft, it's essential to understand the opportunities and structure of Microsoft's programs and leverage their resources to create valuable solutions for customers while being strategically aligned with Microsoft's sales efforts.
257 -Unlock Google Cloud Growth: Dai Vu on AI, Partnerships & Marketplace
Q: What advice do you have for companies looking to optimize their cloud strategies?
Dai stresses the importance of being intentional about their Marketplace strategy, investing in building solutions on GCP, and focusing on a strong better together story with Google.
257 -Unlock Google Cloud Growth: Dai Vu on AI, Partnerships & Marketplace
Q: What attributes do you believe led to Google Cloud's significant growth in recent years?
Dai highlights the unique technology and higher-layer services that create stickiness with customers, alongside a well-established go-to-market organization, as key drivers of growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Ultimate Guide to Partnering®

What is Ultimate Guide to Partnering® about and what kind of topics does it cover?

This podcast primarily focuses on the intricate dynamics of partnerships within the rapidly evolving technology landscape. Central topics include strategies for co-selling, leveraging cloud marketplaces, and navigating the complexities of AI tools and platform transitions. With insights from leading industry experts, the discussions provide actionable advice for technology partners looking to enhance their collaboration and optimize their engagement with major players in the market. Notably, the content emphasizes the importance of adaptability and innovation in partnership strategies, making it an essential resource for professionals aiming to thrive in a fast-paced digital world.

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Which podcasts are similar to Ultimate Guide to Partnering®?

These podcasts share a similar audience with Ultimate Guide to Partnering®:

1. The a16z Show
2. HBR IdeaCast
3. Pivot
4. The Daily

How many episodes of Ultimate Guide to Partnering® are there?

Ultimate Guide to Partnering® launched 9 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ultimate Guide to Partnering®?

Recent guests on Ultimate Guide to Partnering® include:

1. John Yeo
2. Mike Levy
3. Erwin Visser
4. Reese Barry
5. Christine Mulcahy
6. Peter Graeber
7. Haley McSpirit
8. Scott Sackett

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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