U-Talk – Marketing und Kommunikation
Prof. Dr. Manfred UhlPodcast mit Themen und Gästen aus Marketing und Kommunikation von Prof. Dr. Manfred Uhl, School of Business der Technischen Hochschule Augsburg. www.tha.de
| Publishes | Monthly | Episodes | 16 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  German | Categories | EducationMarketingBusiness | ||
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Latest Episodes
Kommunikationsaufgaben sind von unterschiedlich hoher strategischer Bedeutung. Die Aufbereitung und Rezeption können eher rational oder eher emotional geprägt sein. Das Interessanteste ist aber: Je wichtiger das Thema, desto emotionaler wird die Komm... more
Die Firmenkontaktmesse Pyramid zieht mittlerweile über 3.000 Menschen und mehr als 200 Unternehmen an. Sie ist die größte Veranstaltung der TH Augsburg und dennoch ein Lehrprojekt von Studierenden. Was die Pyramid so erfolgreich macht, berichten Anje... more
Wer als Kommunikationsprofi das Geschäft des Unternehmens versteht und den Mehrwert für das aktuelle und künftige Business deutlich machen kann, wird als Partner der Geschäftsleitung akzeptiert und geschätzt. Mit dem Verständnis für das Big picture w... more
Das Update zum Thema: Was ist Marketing (wirklich)? Ein falsches Verständnis von Marketing und die missbräuchliche Verwendung des Begriffes halten sich hartnäckig. Anlässlich aktueller Beispiele gehe ich wieder mit Prof. Dr. habil. Klaus Kellner ins ... more
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Apple Podcasts | #210 | Germany/Business/Marketing |
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U-Talk – Marketing und Kommunikation launched 5 years ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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