Two Geeks + a Bench
Annie + DiegoAnnie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz.
Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a PhD in Psychology he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and fo... more
| Publishes | Weekly | Episodes | 8 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Fashion & BeautyArts | |||
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Latest Episodes
Turnkey partners that own manufacturing assets have a built-in conflict of interest — their revenue depends on filling production lines, not on your brand's outcome. Three recommendations reveal the bias: arbitrary MOQ pressure, format lock-in that m... more
67% of beauty startups fail in their first year — not from bad branding, but from signing the wrong manufacturing contract before they understood what they were agreeing to. In this episode, we unpack why first-time skincare founders keep falling int... more
Marcus had everything a founder dreams of: a real skincare brand, loyal customers, and $5,000 to finally scale. He hired a freelancer. Ran Meta ads. And watched it all evaporate in 11 days—with just 11 sales to show for it.
He blamed the algorithm. H... more
Your logo isn't your brand—your texture is. In this episode, we unpack the neuroscience behind why touch bypasses rational evaluation and goes straight to the brain's emotional center, creating brand memories that no visual identity can match. We exp... more
Why do some beauty brands command a premium while others—with better formulas—fail on the shelf? This episode dives into the "Neuro-Design" of packaging, moving beyond simple aesthetics to explore the biological data that dictates consumer trust and ... more
The beauty industry is very good at launching brands. It's terrible at keeping them alive. In this episode, Diego breaks down why the indie beauty playbook is structurally broken — and why chasing trend is not a legacy strategy. From the wave of clos... more
The world behind your personal care products!
Two Geeks at a Bench
This is podcast numero uno - where you get to know us a little bit. As the co founders of APL we think it’s important you know who you are working with us. Atomic Pom Labs formulates, brands, designs and builds your digital presence online. You work... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #247 |  United States/Arts/Fashion & Beauty |
Apple Podcasts | #142 |  Australia/Arts/Fashion & Beauty |
Apple Podcasts | #95 |  Sweden/Arts/Fashion & Beauty |
Top Fashion & Beauty Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Two Geeks + a Bench launched 4 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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