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Artwork for TWELVE Cast – über Marken, Medien und die Menschen dahinter

TWELVE Cast – über Marken, Medien und die Menschen dahinter

Serviceplan Group SE & Co. KG

Über Kommunikation sprechen, ohne Sprechblasen zu produzieren? Wir geben unser Bestes. Der TWELVE Cast bringt zwei Hosts zusammen, die aus unterschiedlichen Blickwinkeln auf dieselbe Branche schauen – und dabei immer wieder neue Perspektiven eröffnen. Benjamin Majeron, Head of Digital bei Serviceplan PR & Content, und Felix Bartels, CMO der Serviceplan Group, sprechen in jeder Folge mit externen w... more

PublishesMonthlyEpisodes23Founded4 years ago
Language
German
Number of ListenersCategories
MarketingManagementBusiness

Listen to this Podcast

Artwork for TWELVE Cast – über Marken, Medien und die Menschen dahinter

Latest Episodes

In Folge 22 des TWELVE Cast spricht Felix Bartels mit Catherine Niebuhr und Nadine Bartenschlager, den beiden Chief Marketing Officers von NIVEA Deutschland im Top Sharing Modell. Sie verantworten die größte Einzelmarke im Beiersdorf Konzern und zeig... more

Der DFB hat seine Marke neu aufgestellt. Was nach einem klassischen Rebranding klingt, war in Wirklichkeit ein tiefgreifender, 14 Monate dauernder Prozess, der weit über ein neues Erscheinungsbild hinausgeht.

Im TWELVE Cast spricht Host Benjamin Maj... more

Ein schwieriges Jahr für den Agenturmarkt liegt hinter uns – wie geht es 2026 weiter? In Folge #20 des TWELVE Cast spricht Host Benjamin Majeron mit Florian Haller, CEO der Serviceplan Group, über Relevanz im Markt: Wie können Unternehmen ihre Zukunf... more

In Folge 19 spricht CMO der Serviceplan Group und Podcast Host Felix Bartels mit Yvonne Wutzler und Thorsten Mühl, CMOs des Jahres 2025 und Mitglieder der Geschäftsführung von cosnova – Europas führende Beauty-Company mit den Marken essence und Catri... more

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Reviews

4.7 out of 5 stars from 43 ratings
  • Top

    Macht Spaß zu hören

    Apple Podcasts
    5
    majorbofficial
    Germany4 years ago
  • Sehr interessant!

    Erste Folge schon mal sehr hörenswert!

    Apple Podcasts
    5
    PhillieFiffla
    Germany4 years ago

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Apple Podcasts
#18
Austria/Business/Marketing
Apple Podcasts
#179
Austria/Business

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