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Artwork for Treyd Secrets: Supply, Sales and Scaling

Treyd Secrets: Supply, Sales and Scaling

Treyd.io
INDI Supplements
E-Commerce
Storehero
Contribution Margin
Programming and AI In Advertising
Peaches
D2C
Cash Conversion Cycle
Unit Economics
Sculpted By Aimee
Facebook
Tiktok
Product Development
ROAS
Amazon
Subscription Model
Demand-Led Planning
Inventory

Want to know the secrets to succeeding as an inventory-based business? We get some of the most interesting profiles behind fast-growing brands to share their juiciest tips – and spill their #1 trade secrets.The podcast dives into what can be gnarly challenges for SMEs – from inventory & cash flow management, sales, supply chain, product sourcing, to financing setup and more – looking to shed ligh... more

PublishesMonthlyEpisodes21Founded2 years ago
Number of ListenersCategories
ManagementBusiness

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Artwork for Treyd Secrets: Supply, Sales and Scaling

Latest Episodes

Maxine Laceby started making collagen in her kitchen before collagen was even a category. No business plan, no external capital, no blueprint. Just a product that worked — and a conviction that the customer deserved better.

Nine years later, Absolut... more

Most D2C founders who run out of cash think they have a capital problem. Fractional CFO Dan Major has opened enough books to know that's rarely true. After close to 20 years in clothing and retail finance, he sees the same financial autopsy over and ... more

What does it actually take to build a €40M+ beauty business from scratch — with no investors, no co-founder, and no outside capital?

In this episode, host Peter Beckman sits down with Aimee Connolly, founder and CEO of Sculpted by Aimee — the Iris... more

Growing a sticky multi-channel brand has a lot to do with the product, and with knowing when to say no.

In this episode, host Peter Beckman sits down with Helen Snook and Chris Read – co-founders, married couple, and 2/5s of the team behind INDI Sup... more

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Recent Guests

Dan Major
Fractional CFO focused on D2C fashion/retail
Independent/Fractional CFO
Episode: 20. Dan Major, fractional CFO: The hidden cash in your D2C brand (and how to find it)
Aimee Connolly
Founder and CEO, Sculpted by Aimee
Sculpted by Aimee
Episode: 19. Sculpted by Aimee: What it actually takes to build an international beauty business
Dave Morrissey
Former Meta and TikTok executive and author of Grow Like Tech
Consultant and public speaker, author
Episode: 16.⁠ ⁠Dave Morrissey: Growth lessons from tech (that any brand can steal)
Thomas Gleeson
Co-founder and COO of Storehero
Storehero
Episode: 15. Thomas Gleeson: From ROAS land to real profitability with Storehero co-founder

Host

Peter Beckman
Host of Treyd Secrets: Supply, Sales and Scaling

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Talking Points

Recent interactions between the hosts and their guests.

17. Peachies: Forecasting, supply & bottom-up hyper-growth
Q: What were the biggest early challenges, and how did you address them?
We faced a massive upfront inventory obligation and the need to educate parents about a new premium nappy. We leaned on intense product development, a key partnership with a manufacturing and brand-agency network, and a data-driven approach to iterate on sizing, performance, and service.
17. Peachies: Forecasting, supply & bottom-up hyper-growth
Q: Why a subscription model, and how does it help with cash flow and growth?
A subscription gives predictable revenue, better forecasting, and a direct line to customers. It helps with inventory planning, sizing data, and retention strategies, which in turn stabilizes cash flow and enables faster, sustainable growth.
17. Peachies: Forecasting, supply & bottom-up hyper-growth
Q: What motivated you to start Peaches in nappies, and why now?
We saw a massive opportunity in an industry that had been neglected in terms of design and customer experience. By starting with premium materials, thoughtful design, and a direct-to-consumer model, we could deliver tangible benefits like longer nights and fewer diaper changes, while also building a strong brand and community.
20. Dan Major, fractional CFO: The hidden cash in your D2C brand (and how to find it)
Q: What's your final Treyd secret or lesson for listeners?
Most brands' cash flow problems come from visibility, not capital. By understanding the cash conversion cycle and unit economics, brands can match the right funding products to gaps and avoid high-interest, reactive debt.
20. Dan Major, fractional CFO: The hidden cash in your D2C brand (and how to find it)
Q: How do you approach channel expansion from a financial perspective?
Expansion adds complexity and cost; it's often better to master one channel before expanding. If multiple channels are pursued, the P&L should reflect the varying economics, with attention to how channels affect overall marketing efficiency and cash flow.

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Frequently Asked Questions About Treyd Secrets: Supply, Sales and Scaling

What is Treyd Secrets: Supply, Sales and Scaling about and what kind of topics does it cover?

This program centers on practical, battle-tested tactics for growing and scaling inventory-driven businesses. Across episodes, guests share actionable methods for managing cash flow, optimizing inventory and supplier terms, forecasting demand, and coordinating multi-channel strategies (D2C, retail, marketplaces). A recurring thread is aligning profitability with growth, using disciplined financials, and leveraging partner ecosystems or tech playbooks to unlock sustainable scale. Noteworthy is the emphasis on real-world constraints—such as upfront MOQs, channel mix, and quarterly seasonality—coupled with blunt lessons from founders, finance experts, and growth leaders. For prospective listeners, the show offers clear takeaways on improving u... more

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These podcasts share a similar audience with Treyd Secrets: Supply, Sales and Scaling:

1. Alex & Sigges podcast
2. Fredagspodden
3. Aspire with Emma Grede

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Treyd Secrets: Supply, Sales and Scaling launched 2 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Treyd Secrets: Supply, Sales and Scaling?

Recent guests on Treyd Secrets: Supply, Sales and Scaling include:

1. Dan Major
2. Aimee Connolly
3. Dave Morrissey
4. Thomas Gleeson

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