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Artwork for Transforming Medical Communications

Transforming Medical Communications

MedComms Experts
Medical Communications
Medical Affairs
Healthcare Professionals
Storytelling
Medical Science Liaison
Scientific Communications
Rare Diseases
Medcomms
Health Care Professionals
Generative AI
Digital Engagement
Publications
Patient Engagement
Covid-19
Artificial Intelligence
Scientific Communication
Pharmaceutical Industry
Patient Communication
Digital Communication
Cross-Functional Collaboration

Medical Affairs and Communications need to catch-up. The field is being left in the dust by the cutting edge methods and practices in other industries. We’re going to change that. On Transforming Medical Communications we talk to the biggest and brightest names in medical affairs to find out what they’re doing to push our industry forwards and build for the future. If you’re looking for actionable... more

PublishesTwice monthlyEpisodes41Founded3 years ago
Number of ListenersCategories
ScienceBusinessLife Sciences

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Artwork for Transforming Medical Communications

Latest Episodes

Conferences are often treated like isolated deadlines: build the booth, deliver the poster, survive the week, move on. But what if congresses were designed as strategic engines for prelaunch readiness, scientific alignment, and long-term HCP engageme... more

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What is one of the most unprecedented challenges pharma companies face today? Capturing HCP’s attention in under a minute. This challenge has given rise to a critical yet often overlooked strategic tool: the therapeutic area narrative. In this episod... more

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For decades, medical and commercial teams in pharma operated in strict silos. But that model is quietly breaking down. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Lynsey Clarke, President, Client Partnerships... more

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Medical Affairs teams face increasing pressure to deliver greater impact with limited resources. As HCPs increasingly consume information through digital channels and abbreviated formats, traditional Medical Communications approaches often fall short... more

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Recent Guests

Mathura Shanmugasundaram
Director of Global Medical Communications and Medical Affairs for Neuroscience at Takeda
Takeda
Episode: From Event to Strategy: Making Congresses More Impactful
Daniela van Eickels
Senior Vice President and Head of Medical Affairs at Kyowa Kirin, a physician by training
Kyowa Kirin
Episode: How to Humanize Clinical Data: The "Listen First" Strategy
Raj Patel
Expert in scientific communications with over a decade of experience driving publication strategies.
Bristol-Myers Squibb (BMS)
Episode: Mind the Gap: How to go viral in the HCP Community with Raj Patel
Christan Thomas
Board certified oncology pharmacist and director of oncology scientific communications at Pfizer
Pfizer
Episode: Telling Better Science: What MedComms Can Learn from Journalism
Erin Reineke
Leader in Global Scientific Communications
Sanofi
Episode: The Missing Link in MedComms: Field Medical Insights That Actually Resonate
Nishal Patel
Dynamic leader and omni-channel strategist driving innovation in the Global Scientific Communications Department of Pfizer.
Pfizer
Episode: How Pfizer Transformed HCP Engagement Without More Content
Janna Crabb
Director of Digital Communication Strategy at MedComms Experts
MedComms Experts
Episode: Insight Drop: Why 80% of Medical Content Goes Unseen
Janet Davies
A seasoned medical communications expert with over a decade of experience in medical strategy and scientific communications.
UCB
Episode: The SCP Playbook: Turning Strategy into Real-World Impact
Sabrina McGuigan
A thought leader in medical communications with extensive experience in omni-channel strategy and innovative communications.
Takeda
Episode: Insight Drop: How XR and Storytelling Are Rewriting Medical Education

Host

Wesley Portegies
Host of Transforming Medical Communications

Reviews

5.0 out of 5 stars from 36 ratings
  • Should be required listening for those in the medaffairs space

    The third party platform episode literally answered so many of my questions in one go. I’ve been struggling to understand the positioning of each platform, but when they all are sitting together at the same table, it just makes so much sense. Please bring more content like this.

    Apple Podcasts
    5
    NinoSciComm
    Switzerlanda year ago
  • Med Comms Industry - this is THE podcast for you!

    I'm really impressed with the quality of this podcast. It's rare to find a show that is both in-depth and easy to follow. The topics are always relevant, and the expert guests share useful insights for improving medical communications. Five stars!

    Apple Podcasts
    5
    Cristiana Paulo
    United Kingdoma year ago
  • Inspiring and insightful

    I love listening to Wesley and his guests because it always gives me new ideas about how I can innovate and improve my upcoming tactics. I like how concrete the episodes are. Please keep these coming!

    Apple Podcasts
    5
    AngelaMD-1976
    United Statesa year ago
  • Amazing show

    Love the insights from Wesley and his guests, I always walk away having learned something

    Apple Podcasts
    5
    nina.2307
    United Kingdoma year ago
  • Must-listen for anyone in pharma

    Tangible and inspiring ideas. Great content.

    Apple Podcasts
    5
    ChrisY NYC
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise accessible, in-depth discussion and fresh perspectives on MedComms.
Guests bring depth from pharma and medical communications, with practical strategies.
The show is a must for medaffairs professionals, offering practical, actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Build a Therapeutic Area Narrative That Works
Q: Can you tell me a little bit more about the three major steps you need to take to develop a therapeutic area narrative?
The first step is having a lot of internal discussions to find out who the stakeholders are. The second step is to engage with those stakeholders, presenting ideas for discussion. The third step involves creating a short narrative or visual representation that outlines the story of the pipeline.
How to Build a Therapeutic Area Narrative That Works
Q: Could you in very simple terms explain what a therapeutic area narrative means?
A therapeutic area narrative is creating a cohesive story that matches both the assets in the development pipeline with some of the approved products.
Insight Drop: Why Google Is Ignoring Your Medical Content and How to Fix It
Q: What's important when determining your SEO?
Three key components should be focused on: on-page SEO, off-page SEO, and technical performance.
Telling Better Science: What MedComms Can Learn from Journalism
Q: How do you blend your different skill sets together in medical communications?
The communication skills from my journalism background transfer well to my role in medical communications, especially in conveying complex information clearly.
Telling Better Science: What MedComms Can Learn from Journalism
Q: Can you tell us a little bit more about what you did in journalism?
I have an undergrad degree in communications with a focus in print journalism, I was a full-time print journalist for five years before getting my doctorate in pharmacy.

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Frequently Asked Questions About Transforming Medical Communications

What is Transforming Medical Communications about and what kind of topics does it cover?

The show centers on transforming medical communications, focusing on practical, future-forward strategies for medical affairs, digital engagement, and cross-functional alignment. Episodes probe congress design, Omnichannel tactics, audience-centric storytelling, and metrics that truly reflect impact beyond traditional booth traffic. Notable strengths include high-profile pharma and medical communications guests, a strong emphasis on actionable frameworks, and a willingness to explore new formats like field insights, immersive education, and search/digital strategies. This mix makes it especially valuable for listeners seeking tangible tactics to modernize medical education, engage healthcare professionals, and measure real-world influence a... more

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Which podcasts are similar to Transforming Medical Communications?

These podcasts share a similar audience with Transforming Medical Communications:

1. Joe Marler Will See You Now

How many episodes of Transforming Medical Communications are there?

Transforming Medical Communications launched 3 years ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Transforming Medical Communications?

Recent guests on Transforming Medical Communications include:

1. Mathura Shanmugasundaram
2. Daniela van Eickels
3. Raj Patel
4. Christan Thomas
5. Erin Reineke
6. Nishal Patel
7. Janna Crabb
8. Janet Davies

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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