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Artwork for Transforming Medical Communications

Transforming Medical Communications

MedComms Experts
Medical Communications
Medical Affairs
Healthcare Professionals
Storytelling
Social Media
Artificial Intelligence
Pharmaceutical Industry
Medical Science Liaison
Metrics
Article Level Metrics
Omni-Channel Strategy
Medcomms Experts
Pfizer
Oncology
Scientific Communications
Cross-Functional Collaboration
Health Care Professionals
Conferences
Search Engine Optimization
Therapeutic Area Narratives

Medical Affairs and Communications need to catch-up. The field is being left in the dust by the cutting edge methods and practices in other industries. We’re going to change that. On Transforming Medical Communications we talk to the biggest and brightest names in medical affairs to find out what they’re doing to push our industry forwards and build for the future. If you’re looking for actionable... more

PublishesTwice monthlyEpisodes48Founded3 years ago
Number of ListenersCategories
Life SciencesScienceBusiness

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Artwork for Transforming Medical Communications

Latest Episodes

Medical Affairs teams are producing more scientific content than ever, yet clinicians often never see it. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Amit Phull, Chief Clinical Experience Officer at Doximity,... more

YouTube

SCPs are meant to align teams, shape scientific narratives, and guide communication across the product lifecycle. But in reality, they often end up as static documents that few people actually use.

In this episode of Transforming Medical Communicati... more

YouTube

A lack of data isn’t the problem in oncology today. Physicians have access to an incredible volume of clinical trials, treatment pathways, biomarkers, and therapy management considerations. The real challenge is applying that data in the clinic.

In ... more

YouTube

The most critical, yet often overlooked, first step in Medical Communications? Truly understanding your audience. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Guy Atchison, Director of Medical Communications S... more

YouTube

Key Facts

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Recent Guests

Amit Phull
Chief Clinical Experience Officer at Doximity
Doximity
Episode: Why Clinicians Ignore Your Medical Content
Ali Al-Hashimi
Director of Global Medical Affairs and Thoracic Oncology at Pfizer
Pfizer
Episode: Why Most Clinical Data Never Changes Patient Care
Lisa Sanders
Medical Director of Yale's Long COVID Multidisciplinary Care Center, physician behind NYT Magazine diagnosis column
Yale University
Episode: Can AI Diagnose Better Than Doctors?
Wesley Portugese
Chief Strategy Officer and Founder of Metcom's Experts
Metcom's Experts
Episode: Is AI Overhyped in Medical Affairs? (MAPS Conference Reactions)
Catherine Graham
MSL
Dompe
Episode: Is AI Overhyped in Medical Affairs? (MAPS Conference Reactions)
Adiola Davis
Senior Director of R&D Learning and Development
Acadia Pharmaceuticals
Episode: Is AI Overhyped in Medical Affairs? (MAPS Conference Reactions)
Becky Porter
Associate Director of Medical Learning and Capabilities
Servier Pharma
Episode: Is AI Overhyped in Medical Affairs? (MAPS Conference Reactions)
Kevin McGeer
Biogen
Episode: Is AI Overhyped in Medical Affairs? (MAPS Conference Reactions)
Michael Khan
Amicus Therapeutics
Episode: Is AI Overhyped in Medical Affairs? (MAPS Conference Reactions)

Host

Wesley Portegies
Host of Transforming Medical Communications

Reviews

4.9 out of 5 stars from 37 ratings
  • Should be required listening for those in the medaffairs space

    The third party platform episode literally answered so many of my questions in one go. I’ve been struggling to understand the positioning of each platform, but when they all are sitting together at the same table, it just makes so much sense. Please bring more content like this.

    Apple Podcasts
    5
    NinoSciComm
    Switzerlanda year ago
  • Med Comms Industry - this is THE podcast for you!

    I'm really impressed with the quality of this podcast. It's rare to find a show that is both in-depth and easy to follow. The topics are always relevant, and the expert guests share useful insights for improving medical communications. Five stars!

    Apple Podcasts
    5
    Cristiana Paulo
    United Kingdom2 years ago
  • Inspiring and insightful

    I love listening to Wesley and his guests because it always gives me new ideas about how I can innovate and improve my upcoming tactics. I like how concrete the episodes are. Please keep these coming!

    Apple Podcasts
    5
    AngelaMD-1976
    United States2 years ago
  • Amazing show

    Love the insights from Wesley and his guests, I always walk away having learned something

    Apple Podcasts
    5
    nina.2307
    United Kingdom2 years ago
  • Must-listen for anyone in pharma

    Tangible and inspiring ideas. Great content.

    Apple Podcasts
    5
    ChrisY NYC
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise its depth and clarity on complex topics like AI and audience diagnosis.
The show is a must for medaffairs professionals with practical, actionable insights.
Guests are consistently high-caliber, delivering concrete tactics and future-ready strategies.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Why Clinicians Ignore Your Medical Content
Q: How should Medical Affairs reframe success metrics beyond website visits?
Focus on downstream outcomes such as improved diagnostic understanding, changes in practice patterns, and knowledge retention; measure engagement across multiple channels and consider the contextual fit of content within clinicians' workflows rather than just raw visitation numbers.
Why Clinicians Ignore Your Medical Content
Q: What are some ways you can make content more emotive and resonating with the audience?
Use data about clinicians to tailor messages, prefer video formats with strong narratives, and segment by specialty and practice context; combine long-form science with clip-based assets to match different learning preferences and time windows.
Why Clinicians Ignore Your Medical Content
Q: What do you feel Medical Affairs sometimes misunderstand about your real life experience of a clinician and how their communications is maybe not always compatible with that?
Clinicians are humans with time constraints; content should be reimagined to fit their workflow, be personalized, and delivered through short, digestible, multimedia formats that fit into their busy days rather than assuming they will seek out long reports.
Why Most Clinical Data Never Changes Patient Care
Q: What practical steps can MSLs take to shift from data presentation to partnership with clinicians?
MSLs should become data experts, receive a framework for conversations that protects clinicians' time, learn to ask questions beyond the data, and work to integrate patient needs into clinical discussions, supported by compliant, peer-reviewed guidance.
Why Most Clinical Data Never Changes Patient Care
Q: How can data be made more clinic-friendly and patient-centered?
By designing tools that reflect actual clinic environments, shadowing clinicians to understand workflows, and creating visuals like timelines and management frameworks that answer the 'so what' and 'what now' questions while incorporating patient perspectives.

Audience Metrics

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Frequently Asked Questions About Transforming Medical Communications

What is Transforming Medical Communications about and what kind of topics does it cover?

This program consistently centers on transforming how medical affairs and medical communications operate in a fast-changing landscape. Episodes frequently explore practical strategies for translating complex clinical data into actionable guidance for clinicians and other healthcare audiences, balancing regulatory realities with digital and AI-enabled innovations, and designing audience-centric content. Notable strengths include a clear emphasis on real-world impact, hands-on frameworks, and a willingness to interview senior industry practitioners who bring hands-on experience with launches, congress strategy, and cross-functional collaboration. The show often features perspectives on aligning medical and commercial goals, leveraging omnicha... more

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1. In Plain Cite

How many episodes of Transforming Medical Communications are there?

Transforming Medical Communications launched 3 years ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Transforming Medical Communications?

Recent guests on Transforming Medical Communications include:

1. Amit Phull
2. Ali Al-Hashimi
3. Lisa Sanders
4. Wesley Portugese
5. Catherine Graham
6. Adiola Davis
7. Becky Porter
8. Kevin McGeer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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