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Artwork for Traffic to Leads

Traffic to Leads

Ted DeBettencourt
Intake
Personal Injury Law
Artificial Intelligence
Law Firms
Hubspot
Referral Marketing
Lawpro.ai
Quintessa Marketing
Search Engine Optimization
Customer Relationship Management
Reporting and Dashboards
Cox Marketing Agency
Personal Injury
Linkedin
Pro Quo Legal
Medical Records
Firmpilot
SEO
Insights JD
Angel Reyes & Associates

Converting website traffic into leads is hard. Join Ted DeBettencourt, as he interviews the top marketers in the world to discover and share their secrets for how they convert their traffic into leads. If you want to get more leads for your business this is the podcast for you.

PublishesWeeklyEpisodes124Founded3 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Traffic to Leads

Latest Episodes

Law firms are pouring money into Google Ads and still wondering why the phones aren’t ringing. In this episode, Brian Hansen breaks down the “Attorney Growth Engine” he uses to help ambitious firms dominate markets with multi-location SEO and Local S... more

Law firms aren’t losing cases because of bad marketing—they’re losing them at the very first phone call. In this episode, discover how David Haskins uses AI to spot hidden “lead leaks” in intake and turn them into seven‑figure wins.

In this episode,... more

When AI-generated content floods the internet, how do law firms still stand out, rank, and truly connect with clients in crisis? In this episode, Austin Hunt breaks down a human-centered, AI-savvy approach to legal SEO that outranks even the governme... more

Discover how Graham Griffin used custom AI systems, deep content clustering, and multi-channel repurposing to transform a struggling law firm website into a 2–3x organic traffic engine in under a year—without sacrificing brand voice or quality.

In t... more

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Recent Guests

Graham Griffin
Leads Web, Video and Social Media Strategy at Angel Reyes & Associates
Angel Reyes & Associates
Episode: Graham Griffin: How AI-Powered Content Systems 3x’d Organic Growth at Angel Reyes & Associates
Rafi Arbel
President and Founder of Market JD, Inc.
Market JD, Inc.
Episode: Rafi Arbel: How Data-Driven Marketing and Insights JD Turn Law Firm Traffic into Signed Cases
Jake Soffer
Founder and CEO of FirmPilot
FirmPilot
Episode: Jake Soffer: Using AI and Competitive Intelligence to Transform Law Firm Marketing
Josh Schmerling
Partner at Zirkin & Schmerling Law; Strategy Officer at lawpro.ai
Zirkin & Schmerling Law; lawpro.ai
Episode: Joshua Schmerling: How Law Pro.ai Turns Weeks of Medical Record Review into Minutes for Personal Injury Firms
Charles Hatley Esquire
CEO of Melone Hatley PC
Melone Hatley PC
Episode: Charles Hatley: Scaling an Ego-Free Family Law Firm from Solo to 110+ Team Members
Steve Fretzin
Internationally recognized coach, skills trainer and roundtable facilitator for attorneys
Be That Lawyer / Future Rainmakers
Episode: Steve Fretzin: How “Sales-Free Selling” Turns Lawyers into Rainmakers
Diane Moura
Founder of ZenChange Marketing and AI-enabled marketing strategist
ZenChange Marketing; The Alchemy Firm
Episode: Diane Moura: Scaling Founder Expertise with AI-Powered Marketing Systems
Eddie Signaigo
Founder of Eddie Signaigo Digital, SEO for elite law firms and other professional services
Eddie Signaigo Digital
Episode: Eddie Signaigo: From Litigator to SEO Architect for Scaling Law Firms
Delisi Friday
Founder of First Call Friday
First Call Friday
Episode: Delisi Friday: How Referral-First Marketing Helps Small Law Firms Compete with 8 and 9-Figure Giants

Host

Ted DeBettencourt
Host of Traffic to Leads

Reviews

5.0 out of 5 stars from 4 ratings
  • Yahooooo…excited for this podcast

    Congratulations Ted and Nick, this is going to be a great show. An early fan, I have got your show locked and loaded. Bring on the great guests and the great learning.

    Apple Podcasts
    5
    Nice Guys on Business
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is appreciated for curating sharp, actionable insights rather than theoretical fluff.
Listeners repeatedly note the show's guests are both high-caliber and practically helpful for immediate action.
Sponsorship aligns with a professional audience seeking proven tactics and ROI-focused discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Yulianna Cox: Evidence-Based Marketing Systems for Law Firms and Service Businesses
Q: What common areas do you see as quick wins for improvement in new firms?
Key quick wins include integrating marketing with intake and operations, ensuring fast and empathetic phone handling, and implementing a structured intake process to prevent lost leads and improve conversion.
Yulianna Cox: Evidence-Based Marketing Systems for Law Firms and Service Businesses
Q: What are the three phases you use when onboarding a new firm?
The three phases are establishing a strong foundation (website, reviews, branding), moving to finding clients now (ads and rapid outreach), and finally getting found later through organic strategies like SEO and AI-enabled content.
Yulianna Cox: Evidence-Based Marketing Systems for Law Firms and Service Businesses
Q: How does Cox Marketing operate as a fractional CMO and what does an engagement normally look like?
Engagement is client-journey driven and highly customized; we start with an evidence-based marketing strategy, then align marketing with intake, operations, and client experience, ensuring every part works in harmony rather than in silos.
Yulianna Cox: Evidence-Based Marketing Systems for Law Firms and Service Businesses
Q: Yulianna, tell me more about Cox Marketing Agency, how did you get started, and where you are now?
I started this business in 2018 focusing on medical offices and law firms, embracing the 'riches are in the niches' approach, and building a practice around evidence-based marketing and a holistic integration of marketing with operations.
Allison Williams: Crushing Chaos and Scaling Multi‑Seven‑Figure Law Firms with Systems and Leadership
Q: You're on death row for a crime you didn't commit. What's your last meal?
A pepperoni New York-style pizza with Diet Coke, reflecting a personal favorite rather than a business topic.

Audience Metrics

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Location
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Frequently Asked Questions About Traffic to Leads

What is Traffic to Leads about and what kind of topics does it cover?

This show focuses on turning website traffic into qualified leads through practical, data-driven marketing strategies. Episodes typically explore AI-enabled content, data-backed marketing systems, and practical processes (from SEO and PPC to intake and CRM) used by professional services firms, especially law firms. Guests tend to be founders, marketers, and coaches who emphasize measurable outcomes, ROI, and scalable systems. A standout throughline is the emphasis on transforming marketing into repeatable, low-friction pipelines, with real-world anecdotes about growth, tooling, and leadership culture. Listeners likely include agency professionals and in-house marketers seeking actionable tactics to boost lead generation and conversion for c... more

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How many listeners does Traffic to Leads get?

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Which podcasts are similar to Traffic to Leads?

These podcasts share a similar audience with Traffic to Leads:

1. Grow Your Law Firm
2. Adventures In Legal Tech
3. Maximum Lawyer
4. Lawyerist Podcast
5. The Road to Autonomy

How many episodes of Traffic to Leads are there?

Traffic to Leads launched 3 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Traffic to Leads?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Traffic to Leads?

Recent guests on Traffic to Leads include:

1. Graham Griffin
2. Rafi Arbel
3. Jake Soffer
4. Josh Schmerling
5. Charles Hatley Esquire
6. Steve Fretzin
7. Diane Moura
8. Eddie Signaigo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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