Rephonic
Artwork for Traffic to Leads

Traffic to Leads

Ted DeBettencourt
Law Firms
Artificial Intelligence
Search Engine Optimization
Personal Injury Law
SEO
Google Ads
Intake
Google
Chatgpt
Google Business Profile
Personal Injury
Hubspot
Linkedin
Referral Marketing
Lawpro.ai
Speed AI
The Probate Pro
Branding
Estate Planning
Legalflare

Converting website traffic into leads is hard. Join Ted DeBettencourt, as he interviews the top marketers in the world to discover and share their secrets for how they convert their traffic into leads. If you want to get more leads for your business this is the podcast for you.

PublishesWeeklyEpisodes130Founded3 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Traffic to Leads

Latest Episodes

A former attorney who spent 38 years writing to persuade now helps professional service firms ditch feature-dumping websites and replace them with StoryBrand-powered, SEO- and AEO-ready copy that turns cold traffic into qualified, ready-to-buy leads.... more

Modern law firms are drowning in fragmented tools and leaky funnels—Daniel Steinberg reveals how to turn your intake process into a conversion engine and finally understand which marketing dollars are actually working.

In this episode, Ted and Danie... more

Law firms that think “great SEO” is enough are about to disappear from AI-driven search. In this episode, discover how AI visibility strategist April Atwater future‑proofs firms, so they become the default answer in Google, ChatGPT, Claude, and beyon... more

When COVID wiped out 40% of his agency’s revenue overnight, Robert Cooper didn’t downsize—he doubled down on sales, analytics, and PPC. In this episode, he breaks down exactly how data-driven marketing, smart positioning, and disciplined follow-up tu... more

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Recent Guests

Daniel Steinberg
Founder and CEO of Lawbroker
Lawbroker
Episode: Daniel Steinberg: How Law Broker Turns Legal Intake into a Conversion Intelligence Engine
April Atwater
President of Dashing Digital Marketing, an SEO and AI visibility strategist specializing in legal and highly regulated industries
Dashing Digital Marketing
Episode: April Atwater: How AI Visibility and AEO Will Rewrite the Rules of Legal Marketing
Robert Cooper
Founder of PlusROI Online Marketing and What Works Marketing
What Works Marketing / PlusROI Online Marketing
Episode: Robert Cooper: Data-Driven PPC, Legal Marketing, and Doubling an Agency After a 40% COVID Hit
Al Ludwig
CEO of Practice Made Perfect (PMP Marketing Group)
PMP Marketing Group
Episode: Al Ludwig: Building High-Performing Marketing Ecosystems for Personal Injury Law Firms
Nick Kringas
Founder of LawShift AI (formerly Apricot), innovator in personal injury marketing
LawShift AI
Episode: Nick Kringas: Making “AI-Invisible” Law Firms Discoverable with Answer Engine Optimization
Brian Hansen
Founder of Rocket Pilots, a digital marketing agency focused on law firms
Rocket Pilots
Episode: Brian Hansen: Building an Attorney Growth Engine with Multi‑Location SEO & Local Service Ads
David Haskins
Founder of DRIVE Law Firm Marketing and Speed AI
DRIVE Law Firm Marketing; Speed AI
Episode: David Haskins: Using AI to Plug “Lead Leaks” and Double Law Firm Intakes
Austin Hunt
CEO and founder of Legal Guardian Digital
Legal Guardian Digital
Episode: Austin Hunt: Human-Centered SEO, AI Visibility, and Storytelling That Wins Legal Clients
Graham Griffin
Leads Web, Video and Social Media Strategy at Angel Reyes & Associates
Angel Reyes & Associates
Episode: Graham Griffin: How AI-Powered Content Systems 3x’d Organic Growth at Angel Reyes & Associates

Host

Ted DeBettencourt
Host of Traffic to Leads

Reviews

5.0 out of 5 stars from 4 ratings
  • Yahooooo…excited for this podcast

    Congratulations Ted and Nick, this is going to be a great show. An early fan, I have got your show locked and loaded. Bring on the great guests and the great learning.

    Apple Podcasts
    5
    Nice Guys on Business
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is appreciated for curating sharp, actionable insights rather than theoretical fluff.
Listeners repeatedly note the show's guests are both high-caliber and practically helpful for immediate action.
Sponsorship aligns with a professional audience seeking proven tactics and ROI-focused discussions.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

April Atwater: How AI Visibility and AEO Will Rewrite the Rules of Legal Marketing
Q: How did you get started in legal marketing and what drew you to AI visibility for high-regulation industries?
April explains she began in digital marketing in the early 2000s, evolved from real estate map listings to blogging and influencing, and eventually focused on niches like law firms where precision and compliance matter; AI visibility became central as discovery engines and generative AI began shaping how clients find firms.
Daniel Steinberg: How Law Broker Turns Legal Intake into a Conversion Intelligence Engine
Q: What's the future of Law Broker and where are you taking this?
Daniel discusses expanding the holistic intake journey, cross-industry best practices, and continuing to layer in conversion intelligence to help law firms scale across front-end engagement and back-end operations.
Daniel Steinberg: How Law Broker Turns Legal Intake into a Conversion Intelligence Engine
Q: Are you pulling in more than just the forms or are you pulling in other leads as well?
They primarily pull in forms but gain visibility into first-click attribution and related marketing data to understand where leads originate and how to optimize campaigns.
Daniel Steinberg: How Law Broker Turns Legal Intake into a Conversion Intelligence Engine
Q: Awesome, awesome. And tell us more about Law Broker.
Daniel explains that Lawbroker is a conversion intelligence platform focused on modernizing digital intake for law firms, with an emphasis on back-end analytics, attribution, and a better client experience on the front end.
Robert Cooper: Data-Driven PPC, Legal Marketing, and Doubling an Agency After a 40% COVID Hit
Q: How did COVID-19 impact your business, and what changes did you make to come out stronger?
The business lost 40% overnight but leveraged a disciplined sales approach, better follow-up, and a focus on analytics to double in size by the end of the pandemic, emphasizing that improving the sales process can compensate for revenue shocks.

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Frequently Asked Questions About Traffic to Leads

What is Traffic to Leads about and what kind of topics does it cover?

This show focuses on turning website traffic into qualified leads through practical, data-driven marketing strategies. Episodes typically explore AI-enabled content, data-backed marketing systems, and practical processes (from SEO and PPC to intake and CRM) used by professional services firms, especially law firms. Guests tend to be founders, marketers, and coaches who emphasize measurable outcomes, ROI, and scalable systems. A standout throughline is the emphasis on transforming marketing into repeatable, low-friction pipelines, with real-world anecdotes about growth, tooling, and leadership culture. Listeners likely include agency professionals and in-house marketers seeking actionable tactics to boost lead generation and conversion for c... more

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Which podcasts are similar to Traffic to Leads?

These podcasts share a similar audience with Traffic to Leads:

1. Personal Injury Mastermind w/ Chris Dreyer

How many episodes of Traffic to Leads are there?

Traffic to Leads launched 3 years ago and published 130 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Traffic to Leads?

Recent guests on Traffic to Leads include:

1. Daniel Steinberg
2. April Atwater
3. Robert Cooper
4. Al Ludwig
5. Nick Kringas
6. Brian Hansen
7. David Haskins
8. Austin Hunt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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