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Through the Wealth Lens

UBS advisor podcasts
NIL (name, Image, Likeness)
Private Aviation
Aviation Insurance
Family Office 3.0
UBS
Name, Image, and Likeness (NIL)
Podcasting As Marketing
NIL (name, Image, and Likeness)
Pro Athlete Community (PAC)
Brand Protection For Athletes
Tariffs and Trade Policy
Artificial Intelligence
Private Equity
We Are NIL
Invisible Wealth
Education
Athlete Transition
Privacy and Filming At Private Events
Endorsements and Sponsorships
Reputation Management

In each episode Hannes Grascher unpacks a unique complex financial circumstance or topic. Join us to learn from Hannes' experience in the wealth management business over more than two decades as we explore these topics.

PublishesMonthlyEpisodes44Founded4 years ago
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Latest Episodes

In today’s social media environment, especially with NIL deals reshaping the economics of sports, an athlete’s image is no longer just personal — it’s financial. It’s part of their business. And protecting that image is becoming just as important as ... more

Hannes and Max welcome Katy Homburger Mickelson, divorce and family law partner at Beermann LLP in Chicago. Katy shares insights from her work with high-performing athletes and executives, explaining how she helps clients navigate crises and unfamili... more

Hannes and Max welcome on Jay Ross, Senior Vice President for Growth at Pro Athlete Community (PAC), an organization that assists professional athletes in preparing for the next chapters of their lives after professional sports. Jay sheds important l... more

The word “wealth” is often used in the wealth management business, but what does “wealth” actually mean? In today’s day and age, the definition of wealth is constantly evolving and changes depending on who you ask. In this episode of Through the Weal... more

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Recent Guests

Brandon Lepoldus
Entertainment attorney
Lepoldus Law APC
Episode: Protecting the Athlete’s Brand in the NIL Era: How athletes can prevent and respond to unauthorized filming, social media fallout, and brand damage?
Katy Mickelson
Divorced and Family Law Equity Partner at Beermann LLP (largest family law firm in Illinois)
Beermann LLP
Episode: Advising High Performance Clients When the Unpredictable Occurs
Jay Ross
Senior Vice President for Growth at Pro Athlete Community (PAC)
Pro Athlete Community (PAC)
Episode: The Power of Pro Athlete Community (PAC) ft. Jay Ross
Jennifer Wines
Author of Invisible Wealth, Five Principles for Redefining Personal Wealth in the New Paradigm
Author
Episode: The Evolution of Wealth: Invisible Wealth ft. Jennifer Wines
Teresa Hudson
Partner and labor attorney at Munck Wilson Mandala LLP
Munck Wilson Mandala LLP
Episode: The Legal Side of NIL in 2025 ft. Teresa Hudson
Ryan Ruff
CEO of The Ruff Media Group LLC, Emmy Award-winning producer
The Ruff Media Group LLC
Episode: The Power of Podcasting to Grow Your Business ft. Ryan Ruff
Paul Sarker
Entertainment Attorney and Partner at Greenberg Traurig
Greenberg Traurig
Episode: The Evolution of NIL in 2025
David Lefkowitz
Chief Equity Strategist for UBS Global Wealth Management Americas
UBS Global Wealth Management Americas
Episode: Market Update with David Lefkowitz
Mark Tepsich
Family Office Design and Governance Specialist, UBS
UBS Family Office Solutions
Episode: Family Office 3.0 ft. Mark Tepsich

Host

Hannes Grascher
Host of Through the Wealth Lens

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Protecting the Athlete’s Brand in the NIL Era: How athletes can prevent and respond to unauthorized filming, social media fallout, and brand damage?
Q: From your perspective, what jumps out when an athlete experiences unauthorized filming at a private event?
The key concerns are privacy, reputational risk, and potential legal exposure, because images can reveal home layouts, attendees, and surroundings, which can lead to long-term consequences for endorsements and trust.
The Power of Podcasting to Grow Your Business ft. Ryan Ruff
Q: How does distribution and promotion fit into the overall strategy?
Distribute both video and audio versions across platforms (website, YouTube, Apple/Spotify/etc.), optimize for search, and stagger promotional content to maintain visibility while preparing the next episode.
The Power of Podcasting to Grow Your Business ft. Ryan Ruff
Q: What does a practical production cadence look like for a busy business owner?
A practical cadence is roughly monthly, involving four weeks of pre-production planning, recording, post-production with social content, and a release week, followed by steady promotional activity without overwhelming the audience.
The Power of Podcasting to Grow Your Business ft. Ryan Ruff
Q: Why should someone consider podcasting as a marketing tool for their brand or organization?
Podcasting serves as a platform to demonstrate expertise, differentiate from competitors, and build a trusted relationship with both existing clients and new prospects, ultimately leading to qualified conversations and potential business opportunities.
The Evolution of NIL in 2025
Q: So Paul, to kick things off, can you provide our audience with a background summary on NIL and recent updates regarding legislation on the matter?
Paul explains the arc from amateurism to NIL, detailing the California Fair Pay to Play Act, the Austin Supreme Court decision, and subsequent state adoption; he describes the House settlement enabling direct payments under NIL, the cap, and the role of third-party deals vetted by new bodies like NIL Go and the College Sports Commission to ensure legitimate, non-pay-for-play arrangements.

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Frequently Asked Questions About Through the Wealth Lens

What is Through the Wealth Lens about and what kind of topics does it cover?

This show centers on sophisticated personal and family wealth topics, with a strong emphasis on how high-earning individuals, families, and wealth-advisory practices navigate complex financial and legal landscapes. Episodes frequently explore practical strategies for protecting, growing, and transferring wealth, including governance for ultra-high-net-worth families, the role of family offices, and the integration of education, risk management, and thoughtful planning into long-range wealth plans. A notable pattern is the collaboration between seasoned wealth managers and subject-matter guests— attorneys, athletes, business leaders, and policy experts—to provide real-world guidance on navigating NIL, regulatory changes, and the evolving eco... more

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Which podcasts are similar to Through the Wealth Lens?

These podcasts share a similar audience with Through the Wealth Lens:

1. UBS On-Air: Market Moves

How many episodes of Through the Wealth Lens are there?

Through the Wealth Lens launched 4 years ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Through the Wealth Lens?

Recent guests on Through the Wealth Lens include:

1. Brandon Lepoldus
2. Katy Mickelson
3. Jay Ross
4. Jennifer Wines
5. Teresa Hudson
6. Ryan Ruff
7. Paul Sarker
8. David Lefkowitz

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