The 30 Percent Podcast
The 30 Percent PodcastThe 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
| Publishes | Weekly | Episodes | 185 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Music CommentaryMusic | |||
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Latest Episodes
We begin the episode with a recap of our Spotify Greasy Tunes Live show (8:50). After that, we have a conversation guided by entertainment journalist Claris Khalayi about albums and their relevance in todays music scene (15:10) which leads to a conve... more
We begin with an update on the upcoming live show with Spotify Greasy Tunes (15:18), then an update on the ongoing CMO drama with KAMP and the Recording Industry of Kenya (RIKE) clapping back at KECOBO after their accusations (18:30). After that, ano... more
We begin the episode with a recap of Savinnah's listening party at the Purple Onion, leading to a conversation about alternative music and how to make it successful (17:27), Next The CMOs are fighting again. KECOBO strips KAMP of their right to colle... more
We begin the episode with a recap of the Celebrity Fight Night we attended (3:33), leading to a conversation about artists pivoting to other businesses to make money (16:05). Next, SUNO is paying grants to artists, but should artists give up their ri... more
We begin this episode with a conversation ignited by Mbarathi, a sound engineer in the Kenyan Music Scene, who talked on artists skipping the process, putting optics over development (13:19), then, you can now check if your music is being used to tra... more
We begin today's episode with a recap of We Are Nubia & Cruel Santino at the Jameson Hangout Nairobi Event that Afam was out for (11:20) which leads into a conversation about artists managing other artists (21:37). Next, we talk about the artists not... more
We begin the episode talking about our experiences at Blankets and Wine over the weekend breaking down some of the things that went well, as well as what we feel could improve (6:11). Next following Nikita Kering's appearance on Mic Cheque, we talk a... more
We begin this episode with some shows Afam attended, leading to a conversation about artist development, and when it should stop (4:18), Next, Fathermoh is suing his label Black Market records for 87 Million (14:02). Following that, we talk about Spo... more
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Frequently Asked Questions About The 30 Percent Podcast
What is The 30 Percent Podcast about and what kind of topics does it cover?
The show centers on the Kenyan music industry, blending sharp industry analysis with candid host banter. Episodes repeatedly dissect artist development, release strategies, live events, rights management, and the financial dynamics of making music in East Africa. Across conversations, AI's impact on creation and monetization, streaming governance, governance, and the globalization of Kenyan sounds are frequent touchpoints, often anchored by practical takeaways for artists, managers, and executives navigating contracts, rollouts, and cross-border collaborations. A notable through-line is paying artists more and ensuring music is both played and valued, with frequent references to industry players, labels, and regional trends. The hosts' dual... more
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How many listeners does The 30 Percent Podcast get?
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How many episodes of The 30 Percent Podcast are there?
The 30 Percent Podcast launched 4 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The 30 Percent Podcast?
Recent guests on The 30 Percent Podcast include:
1. Agnes Opondo
2. Mbarathi Karoga
3. Muthoni the Drummer Queen
4. DJ Mura KE
5. Abigael Diana
6. Michael Rumbi
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.