The 30 Percent Podcast
The 30 Percent PodcastThe 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
| Publishes | Weekly | Episodes | 173 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MusicMusic Commentary | |||
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Latest Episodes
The episode begins with a discussion on rollouts, do we need to bring back the old school way of marketing music? (9:28) One RPM recently started distribution of plaques, beginning with to Vijana Barubaru, what will that do for the industry? (15:46).... more
We begin today's episode with a discussion about whether artists releasing old music is good for their career or not (9:45). Next, is it profitable to make music that does not appeal to the local music scene and contain parts of its culture? Does it ... more
Black Market Records were in the news recently a with talks about the label and its artist being sued for $1M, leading us to talk about music labels and the ways they take advantage of artists plus the importance of contracts (14:44). Comedian Eddie ... more
We begin todays episode talking about Nyashinski's Showman residency at Canivore, and what goes into making a residency successful (15:36). Next, the Base to billboardz initiative announced its six finalists (28:23), we then wrap up the episode with ... more
Recent Guests
Hosts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #241 |  South Africa/Music/Music Commentary |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The 30 Percent Podcast
What is The 30 Percent Podcast about and what kind of topics does it cover?
This show centers on the Kenyan music industry, with a strong focus on development, monetization, and global relevance. Across recent episodes, the hosts dissect industry structures, contracts, and rights management, while also highlighting artist development, branding, and the business side of music. Conversations routinely connect local realities to international trends, exploring topics like streaming economics, data-driven decision making, radio gatekeeping, and the push for artists to be played more and paid more. A notable strength is the practical, experience-driven lens from two Kenyan producers, often balancing candid industry critique with actionable guidance for artists navigating markets, festivals, and collaborations. The forma... more
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How many listeners does The 30 Percent Podcast get?
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How many episodes of The 30 Percent Podcast are there?
The 30 Percent Podcast launched 3 years ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The 30 Percent Podcast?
Recent guests on The 30 Percent Podcast include:
1. DJ Mura KE
2. Abigael Diana
3. Michael Rumbi
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.