The 30 Percent Podcast
The 30 Percent PodcastThe 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
| Publishes | Weekly | Episodes | 155 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MusicMusic Commentary | |||
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Latest Episodes
We begin today’s episode with some international news. Roc Nation has announced that they’re entering the distribution space and will be taking 15% of artists’ royalties, is it worth it for artists? (7:16) Next, we discuss Warner Music’s newly announ... more
We begin the episode with a review of Show Dem Camp and Blinky Bills Kashata Show at Nairobi Street Kitchen (8:57), Then on to this weeks big conversation. Is Sauti Souls Grammy win legit? Why are our KE artists paid less for shows? And what value do... more
We begin with a recap of the Celebrity Fight Night and talk about Barak Jacuzzis win (6:52), then talk about gentrification in the Nairobi music scene (11:36). Also, it's Grammy season, we go through the list of nominations and offer some criticism f... more
We begin this episode with a conversation about creativity, and what we can do to be present in more markets as the Kenyan music industry (7:11), then, we talk about UMG entering the Artificial Intelligence race and what that may mean for artists and... more
We begin this episode by talking about the upcoming celebrity fight nights, and put in our predictions on who wins (10:11), We then discuss Toxic Lyrikali and VJ Patelos ongoing beef (21:38). Radio 254 announced their awards for 2025, and we review t... more
We begin this weeks episode with a recap of Njerae's Four Letter Word Deluxe listening party (11:10), We then get into. conversation about Nu Nairobi, what it was and why we think it didn't achieve its full potential (19:44). After that, we review so... more
We begin with a review of the recent Safari Oontz show at Alchemist (10:01) Next, are artists forced to give up their value at the beginning of their careers or does the industry need to change the way it treats 'up and comers'? (14:32), Also, Blanke... more
We start with a conversation about growing old on the music industry leading to us talking about what we feel the industry needs (6:06), also, "If you had a music label in Kenya, who would you sign?" (12:04). Next, Iyanii says he is being snubbed by ... more
Key Facts
Recent Guests
Hosts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #234 |  South Africa/Music/Music Commentary |
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Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The 30 Percent Podcast
What is The 30 Percent Podcast about and what kind of topics does it cover?
This podcast presents a lively and insightful exploration of the Kenyan music industry, encompassing various discussions around creativity, artist development, and the challenges faced by local musicians. Frequent topics include the impact of technological advancements like artificial intelligence on creativity, the dynamics of live music events, and the nuances of marketing Kenyan artists. The hosts engage in candid conversations about the balance between mainstream success and authentic artistry, often referencing notable figures within the industry as they analyze trends and changes, from the rise of innovative movements to the impact of nostalgia on music consumption. This interactive format allows for a blend of humor and deep reflecti... more
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How many listeners does The 30 Percent Podcast get?
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What are the audience demographics for The 30 Percent Podcast?
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How many subscribers and views does The 30 Percent Podcast have?
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How many episodes of The 30 Percent Podcast are there?
The 30 Percent Podcast launched 3 years ago and published 155 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The 30 Percent Podcast?
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What guests have appeared on The 30 Percent Podcast?
Recent guests on The 30 Percent Podcast include:
1. Abigael Diana
2. Michael Rumbi
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.