The 30 Percent Podcast
The 30 Percent PodcastThe 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
| Publishes | Weekly | Episodes | 167 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MusicMusic Commentary | |||
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Latest Episodes
We begin todays episode attempting to answer - Are we too harsh on KE artists or are we not critical enough? (12:03), Then, a US ruling on a copyright case against AI art could have implications on creatives Intellectual Property (39:44). Next, CEO o... more
We begin with a brief recap from one of the Kilele Summit sessions, and talk about what success looks like for an artist in 2026 (10:42). Next, a recent X post about a few hard to believe things about the KE music industry does rounds and we go over ... more
Toxic Lyrikali and Buruklyn Boys beef escalated with more tracks dropped aimed at each other. Who do we think is winning (9:00). Next, Spotify released their 5 year anniversary list, why aren't any Kenyan artists on there? (29:00) Then we talk about ... more
We begin this weeks episode with a recap of We are Nubia's listening party, which leads to a conversation about how to predict a hit, (7:57). After that, more on the Toxic Lyrikali and Buruklyn Boyz beef (22:40), then onto some news. Tiktok thinks of... more
Recent Guests
Hosts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #60 |  United Arab Emirates/Music/Music Commentary |
Apple Podcasts | #149 |  South Africa/Music/Music Commentary |
Apple Podcasts | #224 |  Saudi Arabia/Music/Music Commentary |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The 30 Percent Podcast
What is The 30 Percent Podcast about and what kind of topics does it cover?
This podcast presents a lively and insightful exploration of the Kenyan music industry, encompassing various discussions around creativity, artist development, and the challenges faced by local musicians. Frequent topics include the impact of technological advancements like artificial intelligence on creativity, the dynamics of live music events, and the nuances of marketing Kenyan artists. The hosts engage in candid conversations about the balance between mainstream success and authentic artistry, often referencing notable figures within the industry as they analyze trends and changes, from the rise of innovative movements to the impact of nostalgia on music consumption. This interactive format allows for a blend of humor and deep reflecti... more
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How many listeners does The 30 Percent Podcast get?
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What are the audience demographics for The 30 Percent Podcast?
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How many subscribers and views does The 30 Percent Podcast have?
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How many episodes of The 30 Percent Podcast are there?
The 30 Percent Podcast launched 3 years ago and published 167 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The 30 Percent Podcast?
Recent guests on The 30 Percent Podcast include:
1. DJ Mura KE
2. Abigael Diana
3. Michael Rumbi
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.