The 30 Percent Podcast
The 30 Percent PodcastThe 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
| Publishes | Weekly | Episodes | 151 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MusicMusic Commentary | |||
Listen to this Podcast
Latest Episodes
We begin this episode by talking about the upcoming celebrity fight nights, and put in our predictions on who wins (10:11), We then discuss Toxic Lyrikali and VJ Patelos ongoing beef (21:38). Radio 254 announced their awards for 2025, and we review t... more
We begin this weeks episode with a recap of Njerae's Four Letter Word Deluxe listening party (11:10), We then get into. conversation about Nu Nairobi, what it was and why we think it didn't achieve its full potential (19:44). After that, we review so... more
We begin with a review of the recent Safari Oontz show at Alchemist (10:01) Next, are artists forced to give up their value at the beginning of their careers or does the industry need to change the way it treats 'up and comers'? (14:32), Also, Blanke... more
We start with a conversation about growing old on the music industry leading to us talking about what we feel the industry needs (6:06), also, "If you had a music label in Kenya, who would you sign?" (12:04). Next, Iyanii says he is being snubbed by ... more
This week we begin the episode with a conversation about the most recent blankets and wine that happened over the weekend and the feedback from it (10:12), after Afam's rant (31:54), We discuss the Leading Vibe Initiative (35:25), Some reshuffling at... more
Zeji the Fundi says no one is doing anything interesting. Does the music scene lack excitement? What does it take to be different, and should fans matter in the creative process (14:40)? Also, Gengetone and Arbantone are beefing (38:59). PAVRISK says... more
We've got a packed episode for you this week! To start, do we need to change our interview style in the Kenyan industry (12:28)? Next, Sofiya Nzau will be on the EAFC playlist, and Bridget Blue collaborates with Nike and Spotify ((16:49). Bien perfor... more
We begin this episode with a conversation about artists faking numbers in the streaming era. Are technological advancements ultimately ruining our music listening experience (13:42)? Zaituni released her much anticipated project, Labor of Love, and w... more
Key Facts
Recent Guests
Hosts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #117 |  United Arab Emirates/Music/Music Commentary |
Apple Podcasts | #203 |  South Africa/Music/Music Commentary |
Top Music Commentary Podcasts
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About The 30 Percent Podcast
What is The 30 Percent Podcast about and what kind of topics does it cover?
Focusing on the burgeoning music scene in Kenya, this podcast explores various aspects of the industry, from the influence of algorithms on music consumption to the challenges faced by local artists in a competitive global market. The episodes feature lively discussions about recent developments, including the impact of streaming platforms, cultural appropriation, and the need for systemic change within the industry. The hosts, who are music producers, share their insights and personal experiences, assessing how local artists can thrive amidst constraints and encouraging a stronger community engagement and support for Kenyan music. Through their conversations, listeners can grasp the complexities of the music landscape while celebrating its... more
Where can I find podcast stats for The 30 Percent Podcast?
Rephonic provides a wide range of podcast stats for The 30 Percent Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The 30 Percent Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The 30 Percent Podcast get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The 30 Percent Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The 30 Percent Podcast?
Rephonic provides comprehensive predictive audience data for The 30 Percent Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The 30 Percent Podcast have?
To see how many followers or subscribers The 30 Percent Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
How many episodes of The 30 Percent Podcast are there?
The 30 Percent Podcast launched 3 years ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The 30 Percent Podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The 30 Percent Podcast?
Rephonic pulls ratings and reviews for The 30 Percent Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The 30 Percent Podcast?
Rephonic provides full transcripts for episodes of The 30 Percent Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The 30 Percent Podcast?
Recent guests on The 30 Percent Podcast include:
1. Abigael Diana
2. Michael Rumbi
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.