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Artwork for Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company

Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company

Logan Manzanares
Cleaning Business
Marketing Strategies
Client Acquisition
Marketing
Residential Cleaning Business
Revenue Growth
Residential Cleaning
Home Cleaning Business
Business Growth
Employee Management
Cleaning Industry
Business Growth Strategies
Client Retention
Entrepreneurship
Recurring Clients
Home Cleaning Coaching
Facebook Ads
Team Management
Mesa, United States
Home Cleaning Industry

Are you a residential cleaning business owner who wants to build a profitable business that grows without you having to work in it?

Road To A Million is the show for cleaning business owners who want to build a million-dollar business — one that doesn't depend on them to hire, sell, or clean — so they finally have the freedom to do what they want, when they want.

Every week, you'll learn:

How... more

PublishesWeeklyEpisodes589Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusinessInvesting

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Artwork for Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company

Latest Episodes

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install

Should you take credit cards? Raise prices on existing clients? Add a second service?

Every decision either builds a business that runs without you — or a job that needs you... more

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install

Quoted a job, heard "yes," and still wondered where the money went?

The top cleaning companies charge premium prices on purpose — that's why they end the month with cash.

T... more

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install

How We Grew a Cleaning Location From 0 to 200 Recurring Clients in 20 Months

Still knocking on doors in the heat, hoping strangers call you back?

If you're a cleaning busin... more

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install

We broke down the full Delegation System — the Virtual Assistant Playbook, the Dream Team Playbook, and the Office Manager Playbook.

Here's what we covered:

• The Virtual A... more

Key Facts

Accepts Guests
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Recent Guests

Jessica Van Hoffen
Guest on the show, co-hosting during this episode
Cleaning business owner, partner in the Road To A Million journey
Episode: 10 Years to 20k/Month. 3 Years to 100k/Month. Here's What Changed This Cleaning Business| Ep 114

Hosts

Logan Manzanares
Host of Road To A Million: Building A Million Dollar Cleaning Business; co-founder of Road To A Million and related ventures.
Katie Manzanares
Co-host and partner in growth journey; co-founder of Road To A Million projects and related brands.

Reviews

4.9 out of 5 stars from 128 ratings
  • The most insightful and valuable cleaning business podcast

    I’ve listened to probably ever cleaning business podcast that exists, and from the first episode I listened to this podcast hit right in the heart. It has been so valuable at giving me actionable steps to take but also has given me things to really think about and ponder on.

    Apple Podcasts
    5
    Alexawiley
    United States4 months ago
  • Good content but

    Why does he talk so fast and directly into the mike?

    Apple Podcasts
    3
    xtinefed
    United States8 months ago
  • 13K/month to over 90k/month

    Logan and Katie have helped us grow our cleaning business from 13k a month to over 90k a month!

    The difference between Logan and Katie vs other coaches…. They are actively growing their own cleaning business!

    The most amazing humans I have met 🙏🏻

    Apple Podcasts
    5
    L&j vh
    Canadaa year ago
  • Road To A Million

    Anyone expanding their cleaning business would benefit greatly from listening to the Road to a Million Call podcast. In addition to revealing the actual challenges faced by business owners, such as retaining clients and hiring cleaners, Katie and the crew are quite open about their own journey from having no clients to generating steady income.

    Their emphasis on motion is what I adore most about them. You truly learn by doing, putting the ideas they discuss into practice, and making adjustments... more

    Apple Podcasts
    5
    JasperNoel
    Philippinesa year ago
  • Great podcast

    Great content whether it’s sales, real estate or business. There’s something here for everyone

    Apple Podcasts
    5
    MatteoBadass
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, practical guidance that listeners can implement quickly.
The hosts share real-world results and transparent coaching value.
Consistency and actionable insights keep me coming back week after week.
Great mix of mindset and hard metrics for scaling a service business.

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Talking Points

Recent interactions between the hosts and their guests.

Every Cleaning Business Sales Decision Ranked — From Worst to Best | Ep 117
Q: How do you structure pricing to maximize profitability without losing customers?
Charging premium prices strategically, avoiding the market-average price trap, and using value-based positioning helps attract better clients and sustain higher margins.
9 Ways to Become A Million Dollar Business | Ep 81
Q: What is the fastest way to convert a lead into a client on a quote call?
Set a clear 20-minute frame, outline exactly what the client wants, and aim to sign them up by the end of the call; if time runs short, acknowledge it and schedule the next step immediately.
Our Second Home Cleaning Business Hit A Million | Ep 87
Q: What was the turning point that caused the Montana location to accelerate growth?
Shifting full attention to the cleaning business, committing to the market, letting go of other ventures, and rebuilding the team with a standards-first approach rather than chasing revenue alone.
The Hire(s) That Create Freedom In Your Cleaning Business | Ep 77
Q: What should I pay my office person?
Start with a base hourly rate around $17-$20, then offer performance bonuses for revenue growth.
The Hire(s) That Create Freedom In Your Cleaning Business | Ep 77
Q: When do I hire an office person?
When it financially makes sense and when you have grown the business enough to teach others.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on hands-on strategies for turning a small home-cleaning operation into a scalable, multi-location business. Episodes consistently cover hiring, systems, leadership, and marketing, often with real revenue milestones and behind-the-scenes coaching wins. Listeners get practical playbooks—from interview and onboarding frameworks to marketing funnels and KPI tracking—along with candid stories about growth, culture, and maintaining quality as teams scale. A standout element is the emphasis on mentoring and proven frameworks that promise to reduce founder-driven day-to-day work while increasing profitability and expansion potential.

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this podcast launched 6 years ago and published 589 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Jessica Van Hoffen

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