The Upper Brand
Mayer BrownWelcome to The Upper Brand, the podcast dedicated to providing you with the knowledge and tools to gain the upper hand in the competitive world of trademarks and branding. Hosted by industry leaders, this podcast delves into the intricacies of trademark law, brand strategy, intellectual property management, and licensing, offering invaluable insights and practical advice to help you protect and el... more
| Publishes | Monthly | Episodes | 14 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsBusiness News | |||
Listen to this Podcast
Latest Episodes
In this episode of The Upper Brand®, hosts Rich Assmus and Kristine Young are joined by Mayer Brown Senior Associate, Madelaine Thomas. Together they examine the copyright dispute between British artist Anouska Samms and the Metropolitan Museum of Ar... more
In this episode of The Upper Brand, hosts Rich Assmus and Kristine Young are joined by James Ferguson and Ana Leticia Allevato to discuss how IP licenses, distribution deals, and collaboration agreements can be recharacterized as franchise relationsh... more
In this episode of The Upper Brand, hosts Rich Assmus and Kristine Young examine the Illinois Tamale Company v. LC Trademark Incorporated case, exploring whether the "pizza puff" mark is generic and whether Little Caesars' "crazy puffs" creates a lik... more
In this episode of The Upper Brand, hosts Rich Assmus and Kristine Young examine the Crocs, Inc. v. ITC case, exploring how Crocs pivoted from expired patent protection to trademark and trade dress claims to protect its iconic clog against lookalikes... more
Key Facts
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Apple Podcasts | #113 |  Ukraine/News/Business News |
Apple Podcasts | #148 |  Taiwan/News/Business News |
Talking Points
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Frequently Asked Questions About The Upper Brand
What is The Upper Brand about and what kind of topics does it cover?
The show focuses on the convergence of trademark law, brand strategy, and IP management, with frequent deep dives into licensing, brand governance, and cross-border issues. Episodes frequently feature legal practitioners and firm experts discussing real-world cases, practical guidance for in-house teams, and strategies for protecting brand equity in a competitive marketplace. Notable through-lines include the rise of AI in IP decisions, the interplay between licensing and branding, and actionable playbooks for risk management, enforcement, and market strategy. The format often blends case analysis with how-to guidance, making it valuable for lawyers, brand managers, and business leaders looking to strengthen their brand protection and go-to... more
Where can I find podcast stats for The Upper Brand?
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How many listeners does The Upper Brand get?
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What are the audience demographics for The Upper Brand?
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How many subscribers and views does The Upper Brand have?
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Which podcasts are similar to The Upper Brand?
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How many episodes of The Upper Brand are there?
The Upper Brand launched a year ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Upper Brand?
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Where can I see ratings and reviews for The Upper Brand?
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How do I access podcast episode transcripts for The Upper Brand?
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What guests have appeared on The Upper Brand?
Recent guests on The Upper Brand include:
1. Madeline Thomas
2. Ana Leticia Allevato
3. Mike Linear
4. Jeremy Hurewitz
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.