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The UGC Industry Podcast

Brandon Hien
UGC
Content Economy
User-Generated Content
Organic UGC
Trybe
R-Tech
UGC Industry
Tech UGC
Personal Brand
Tribe
UGC Deals
Brand Deals
Artek
Tiktok Creator Challenge
Colin Reich
Affiliate Network
UGC Revenue Room
Viral Marketing
UGC Campaign Management

The show that brings creators, brands, and everyone building the UGC space into one conversation.

PublishesDailyEpisodes11Foundeda month ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The UGC Industry Podcast

Latest Episodes

What would it take for you to finally hand in your two weeks?

In this episode of the UGC Industry Podcast, Brandon Hien sits down with Tyler Shafer, a creator who earned over $116,000 in his first seven months on Trybe while working a full-time corp... more

How does a college student help turn beginner creators into viral performers, and help one earn $20,000 from a single video?

In this episode of the UGC Industry Podcast, Brandon Hien sits down with Henry Pan, a 19-year-old UGC content strategist to ... more

What do you do when you’re back in your in-laws’ basement, earning $17 an hour, with a baby on the way?

In this episode of the UGC Industry Podcast, Brandon Hien sits down with Dakota Crane, founder of UGC Revenue Room, to discuss rebuilding his inc... more

Would you keep creating after making over 100 videos without a single sale?

In this episode of the UGC Industry Podcast, Brandon Hien sits down with Kason Grainger to discuss his transition from fitness coaching to UGC, the learning curve behind per... more

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Recent Guests

Dakota Crane
UGC creator and founder of UGC Revenue Room.
UGC Revenue Room
Episode: How a New Dad Went From $17 an Hour to a Six-Figure UGC Business | Dakota Crane E9
Kason Grainger
UGC creator, fitness coach, and creator manager at Made By Throne
Made By Throne
Episode: How This Fitness Coach Made $15K in His Fourth Month of UGC | Kason Grainger E8
Zach Rance
Influencer turned UGC creator with 400k+ followers and Big Brother alum
Episode: Why an Influencer With 400K+ Followers Is Going All-In on UGC | Zach Rance E7
Bryce Marin
Tech sales veteran who transitioned to UGC creator, agency founder, and mentor
Content Economy / Affiliate Network
Episode: How He Doubled His Tech Sales Income Working Just Two Hours a Day | Bryce Marin E6
Colin Reich
Owner of the number one agency on Trybe; former D1 lacrosse captain
Trybe
Episode: The Performance-Based UGC Playbook from Trybe’s #1 Agency Owner | Colin Reich E5
Andrew Shin
UGC creator, mentor, and agency co-founder
GOOD Marketing / Creator Blueprint
Episode: Breaking through the $10K/Month Ceiling: An Agency Owner’s Playbook for UGC Creators | Andrew Shin E4
Colin Madden
Founding member of Artek, coach in Content Economy, seven-figure UGC agency founder
Artek, Content Economy
Episode: 7-Figure Agency Owner: "Stop Chasing Followers, Chase Money" | Colin Madden E3
Sydney Brant
The Queen of Viral Tech UGC, founder of CreatorEra
CreatorEra
Episode: The Queen of Tech UGC Reveals Her Secrets to Going Viral | Sidney Brant E2
Owen Nurminen
Founder of R-Tech; one of the first UGC creators; founder of Content Economy
Content Economy / R-Tech
Episode: He Trained 1,000 UGC Creators—Here’s What the Best Do Differently | Owen Nurminen E1

Host

Brandon Hien
Host of The UGC Industry Podcast

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How a New Dad Went From $17 an Hour to a Six-Figure UGC Business | Dakota Crane E9
Q: If you're talking to a creator who is struggling to get over a thousand views, what are you going to tell them so that they can do that?
Crane recommends examining the videos for fixable issues such as poor lighting, weak delivery, bad editing, or concepts that are not working. Creators should assess what has already succeeded and apply the campaign's concepts effectively.
How a New Dad Went From $17 an Hour to a Six-Figure UGC Business | Dakota Crane E9
Q: Why was UGC the thing that you decided to go all in on?
Crane wanted to leave stressful employment, work for himself, and build social media marketing skills while earning money. He valued being able to set his own schedule, especially as a parent.
How This Fitness Coach Made $15K in His Fourth Month of UGC | Kason Grainger E8
Q: How are you going to evaluate those applications and whether you want to let them into your program?
Grainger looks for a profile picture and portfolio videos, and recommends sending a tailored message and a preview video. Buying the product and making a sample with it can further demonstrate commitment.
How This Fitness Coach Made $15K in His Fourth Month of UGC | Kason Grainger E8
Q: What made you want to make the transition from fitness coaching to UGC?
Grainger gradually lost his passion for fitness coaching and wanted to keep creating while pursuing a different income path. He contacted Owen at Content Economy, who helped him get started on Tribe.
The Queen of Tech UGC Reveals Her Secrets to Going Viral | Sidney Brant E2
Q: What should a beginner focus on to land their first deal?
Understand the industry, do thorough research, create strong example videos, and then pitch aggressively to multiple companies, using early deals to build credibility for future opportunities.

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Frequently Asked Questions About The UGC Industry Podcast

What is The UGC Industry Podcast about and what kind of topics does it cover?

The show centers on the creator-driven UGC economy, exploring how user-generated content is reshaping brand partnerships, monetization, and agency growth. Across recent episodes, hosts and guests analyze performance-based deals, scalable content strategies, and the tools and communities powering creators to land bigger brand deals, run retainers, and build coaching and mentorship programs. Notable threads include transitioning from traditional influence to UGC, the economics of high-volume production, and practical playbooks for scaling earnings, teams, and careers in the evolving creator economy.

Where can I find podcast stats for The UGC Industry Podcast?

Rephonic provides a wide range of podcast stats for The UGC Industry Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The UGC Industry Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The UGC Industry Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The UGC Industry Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The UGC Industry Podcast?

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How many subscribers and views does The UGC Industry Podcast have?

To see how many followers or subscribers The UGC Industry Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The UGC Industry Podcast?

These podcasts share a similar audience with The UGC Industry Podcast:

1. UGC Clarity
2. Spill the UGC
3. The UGC Playbook For Creators
4. UGC Podcast: How to Make Money as a Content Creator
5. UGC 101 - Build Your Content Creation Business

How many episodes of The UGC Industry Podcast are there?

The UGC Industry Podcast launched a month ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The UGC Industry Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The UGC Industry Podcast?

Rephonic pulls ratings and reviews for The UGC Industry Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on The UGC Industry Podcast?

Recent guests on The UGC Industry Podcast include:

1. Dakota Crane
2. Kason Grainger
3. Zach Rance
4. Bryce Marin
5. Colin Reich
6. Andrew Shin
7. Colin Madden
8. Sydney Brant

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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