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Optimize to Monetize | Marketing Strategies for Predictable Revenue

Michelle Fernandez - Funnel & Marketing Strategist
Meta Ads
Marketing Strategy
Digital Marketing
Facebook Ads
Email Marketing
Sales Funnels
1% Conversion Effect
Entrepreneurship
Coaching
Audience Engagement
Virtual Assistants
Client Relationships
Time Management
Lead Nurturing
Affiliate Marketing
Small Business
Artificial Intelligence
Automation
Women Entrepreneurs
Work-Life Balance

Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start creating more consistent, predictable revenue with more ease and less overwhelm?

Welcome to Optimize to Monetize™, the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that ... more

PublishesWeeklyEpisodes323Founded7 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Optimize to Monetize

Latest Episodes

What if the question isn't which funnel should I build?

What if the real question is: Do I have the right ecosystem in place to create predictable revenue?

In this episode of Optimize to Monetize, Michelle breaks down the three funnels every succes... more

YouTube

Every coach, course creator and online expert is talking about growth, revenue, followers, engagement, and scaling.

But what if the numbers you're paying the most attention to aren't actually helping you build a better business?

In this episode of ... more

In this episode, Michelle Fernandez dives into the hidden cost of relying on launches to grow your business and why she believes the traditional launch model is becoming riskier than ever in today’s fast-moving market.

If your business only makes mo... more

If your business feels slow right now, sales are inconsistent, cash flow is unpredictable, and you can't figure out why…this episode is for you.

Here's the thing most people miss: it's not your offer. It's not your funnel. And it's definitely not th... more

YouTube

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Recent Guests

Samantha Fine
Meta ads expert and funnel strategist for female course creators and coaches
Self-employed / Samantha Fine Digital
Episode: The Real Reason Your Ads Aren’t Converting (Even When They’re “Set Up Right”) with Samantha Fine
Cheryl Rerick
Email strategist, automation engineer, and deliverability expert
Self-employed / Email deliverability consultant
Episode: Email Deliverability in 2026: How to Get More Opens, Clicks, and Sales with Cheryl Rerick
Megan Kuiper
Dynamic keynote speaker and leadership consultant
Self-employed / Leadership Coach
Episode: Leading Through Human Connection with Megan Kuiper
Penelope Jane Smith
Premier financial freedom mentor for women entrepreneurs
Episode: Wealth Worries to Financial Freedom with Penelope Jane Smith
Maggie Schneider
Digital marketing enthusiast with a passion for SEO
Independent consultant
Episode: Long Term Visibility with SEO and Content Repurposing with Maggie Schneider
Jen Liddy
Brand voice and messaging mentor
Jen Liddy
Episode: The Subtle Shifts That Make Your Message Unforgettable with Jen Liddy
Mindi Huebner
Subconscious success alchemist; founder of the 24-carat identity framework
Self-employed/Coach
Episode: Closing the Identity Gap: The Real Secret to 1% Success with Mindi Huebner
Kimberly Tara
CPA certified tax coach and entrepreneur helping women reduce taxes and build wealth
Kimberly Tara CPA Firm
Episode: Tax Strategy for Women Entrepreneurs: Keep More Cash, Reduce Stress, and Scale Confidently (with Kimberly Tara, CPA)
Keenya Kelly
Branding and video marketing expert
Keenya Kelly (brand)
Episode: Mastering Video Marketing: How to Use Video to Grow and Stand Out On Any Platform with Keenya Kelly

Host

Michelle Fernandez
Host of Optimize to Monetize, marketing strategist guiding listeners through practical optimization strategies

Reviews

4.9 out of 5 stars from 44 ratings
  • Your go-to marketing pod!

    If you’re a service provider trying to keep up with the constantly shifting landscape of online marketing, you need Michelle Fernandez in your ears… like, yesterday.

    Michelle is a funnel strategist and conversion optimization wizard who has her finger on the pulse of what’s actually working right now. Not what worked six months ago. Not some guru’s regurgitated advice from 2019. What. Is. Working. TODAY.

    Michelle cuts through the noise and delivers straight-up strategic gold. She knows exactly... more

    Apple Podcasts
    5
    Smitty Smittz
    United States6 months ago
  • Michelle knows what she’s talking about

    Michelle really is THAT girl! I love following and learning from her expansive experience. Binge all the episodes y’all!

    Apple Podcasts
    5
    Jhgill2019
    United States8 months ago
  • Bite Size and Value Packed

    I love how much value Michelle packs into a short timeframe. Her content is actionable, easy to understand and so helpful for business owners!

    Apple Podcasts
    5
    Samantha Fine
    United States8 months ago
  • Exactly what I need to scale my business

    I am going ALL IN on my funnels in 2026. I am so glad I found your podcast. I want to be smart about how I approach building it, looking at the data, making those small tweaks to optimize it. Your podcast is my roadmap to do just that!

    Apple Podcasts
    5
    Krislawt
    United States8 months ago
  • Love the Data Backed Optimization Tips

    Michelle is clearly a whiz at looking at data to get the most out of your funnels. I love hearing her real life stories that give quick tips any business owner can implement!

    Apple Podcasts
    5
    Maggie Schneider
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience feedback highlights actionable insights and strong storytelling with data-driven tips.
Hosts are described as knowledgeable, current, and focused on real results.
Listeners praise practical, bite-sized guidance that's easy to implement.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#41
France/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Real Reason Your Ads Aren’t Converting (Even When They’re “Set Up Right”) with Samantha Fine
Q: What has changed in the ads landscape recently?
Meta's Andromeda AI and broader platform shifts require more volume and variety in creatives and more precise, message-driven targeting, with ads needing to align with the funnel to drive action.
Closing the Identity Gap: The Real Secret to 1% Success with Mindi Huebner
Q: What is the 'identity gap' and how does it sabotage success?
The identity gap is the difference between who you are being and who you want to be. By recognizing the gap, you can shorten it through awareness, ownership of limiting beliefs, and aligning your actions with a defined, authentic self. This prevents overworking or relying on external validation and helps sustain growth.
Mastering Video Marketing: How to Use Video to Grow and Stand Out On Any Platform with Keenya Kelly
Q: How do you balance authenticity with strategy on camera?
Decide what parts of your life to share to stay relatable, establish content pillars, and ensure the on-camera persona matches who you are in real life, while keeping sensitive topics private.
Tax Strategy for Women Entrepreneurs: Keep More Cash, Reduce Stress, and Scale Confidently (with Kimberly Tara, CPA)
Q: When is it appropriate to elect S-Corp status, and what are the misconceptions around it?
S-Corp can be beneficial if there is enough net income to justify the administrative costs, but it's not a universal move; profitability matters more than revenue alone, and wrong timing can cost more than it saves.
Tax Strategy for Women Entrepreneurs: Keep More Cash, Reduce Stress, and Scale Confidently (with Kimberly Tara, CPA)
Q: What is the main mindset shift you want women entrepreneurs to adopt about money and taxes?
Take ownership of the financials, learn the basics, and partner with trusted professionals—because you're the CEO and must understand the numbers to make informed decisions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Optimize to Monetize

What is Optimize to Monetize about and what kind of topics does it cover?

A data-driven, strategy-first show for online coaches, course creators, and digital experts who want to scale with sustainable systems. Episodes consistently center on funnel optimization, paid and organic growth, and leadership mindset, with practical frameworks like 1% shifts, long-form trust-building, and conversion automation. Guests range from funnel and ads specialists to tax and finance experts, SEO pros, and leadership coaches, delivering actionable tactics that listeners can implement quickly. The format favors crisp, implementable insights over hype, making it a strong resource for listeners aiming to improve ROI while maintaining balance and clarity.

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Which podcasts are similar to Optimize to Monetize?

These podcasts share a similar audience with Optimize to Monetize:

1. Crush the Rush™: The Female Entrepreneur Podcast for Sustainable Business Growth

How many episodes of Optimize to Monetize are there?

Optimize to Monetize launched 7 years ago and published 323 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Optimize to Monetize?

Recent guests on Optimize to Monetize include:

1. Samantha Fine
2. Cheryl Rerick
3. Megan Kuiper
4. Penelope Jane Smith
5. Maggie Schneider
6. Jen Liddy
7. Mindi Huebner
8. Kimberly Tara

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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