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The Systems and Workflow Magic Podcast

Dolly DeLong
Email Marketing
Family Photography
SEO
Black Friday
Search Engine Optimization
Content Marketing
Blogging
Marketing Strategies
Small Business
Trello
Instagram
Dubsado
Social Media Marketing
Copywriting
Marketing
Small Business Strategies
Automation
Entrepreneurship
Marketing Strategy
Keyword Research

The Systems & Workflow Magic Podcast is hosted by Dolly DeLong, a Nashville-based family photographer and systems-driven marketing educator for family photographers.

Are you a family photographer who wants to stay consistent with marketing, simplify your backend systems, and run your business with more structure and peace? This is the podcast for you.

The show shares:

Marketing systems for Instag... more

PublishesWeeklyEpisodes232Founded5 years ago
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Artwork for The Systems and Workflow Magic Podcast

Latest Episodes

You do not need to post every day to market your family photography business. In this episode, I am sitting down (for the fourth or fifth time, honestly, she should just be a co-host) with Tayler Cusick Hollman, co-founder of Enji, to talk about the ... more

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Do your inquiries go silent every January, every summer, or the week after your busy season wraps? Before you blame your photos, your pricing, or the algorithm, check one thing: which month is your marketing talking to? For most family photographers,... more

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Picture it: it’s Wednesday night of a packed October week, minis are on Saturday, and you can’t remember if you texted those families. Then Saturday rolls around, and your camera battery is sitting at 12%. Crap...you forgot to charge your batteries b... more

YouTube

Nobody will care about your business as much as you do. True. But that doesn't mean nobody will care at all. This week I'm sitting down with Hannah Allen, owner of Outsourcing with Love, to talk about how family photographers can start handing off pa... more

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Recent Guests

Hannah Allen
Owner of Outsourcing with Love and business operations manager
Outsourcing with Love
Episode: What to Outsource First as a Family Photographer (Featuring OWL: Outsourcing With Love)
Allison Hardy
Email strategist who helps you write highly strategic email funnels that sell
Self-employed/Email Empire
Episode: Black Friday Email Marketing for Family Photographers w/ Allison Hardy
Megan Moore
Marketing strategist and founder of Megan Moore Marketing
Megan Moore Marketing
Episode: STOP Copying Everyone Else's Black Friday Strategy
Samantha Haycraft
Project manager at the KS Agency
KS Agency
Episode: Black Friday Priming Secrets From The KS Agency
Rebekah Read
SEO expert for Squarespace and founder of Rebekah Read Creative
Rebekah Read Creative
Episode: (REPLAY) SEO For Photographers and Creatives: A Simple Content System THAT WORKS Featuring Rebekah Read Creative
Megan Lanford
Travel Points expert who teaches travel hacking with credit card points
Points Paradise / Travel Points Academy
Episode: A Travel Points System for Family Photographers w/ Megan Lanford
Santa Scott
Professional Santa with 51 years of experience working with family photographers
Self-employed Santa performer in Middle Tennessee
Episode: Your Santa Mini Sessions Need These 3 Things
Kara Duncan
Founder of The Kara Report, SEO and blogging expert for photographers
The Kara Report
Episode: The One Stat About Blogging That Will Change Your Marketing Plan
Jenny Macy
Fellow family photographer and member of The Family Photographer's Marketing Society
Scalable Photography Co.
Episode: Family Photographer Marketing Case Study | How One Family Photographer Used SEO, Systems, and Batching to improve her business

Host

Dolly DeLong
Host of The Systems & Workflow Magic Podcast

Reviews

5.0 out of 5 stars from 72 ratings
  • Amazing podcast!

    Such a great podcast with so much useful information for any entrepreneur!

    Apple Podcasts
    5
    Megan Lanford
    United States6 months ago
  • Dolly is the real deal!

    One of my favorite podcasts. I love how she makes everything feel easy and doesn’t hold back the real value!

    Apple Podcasts
    5
    Kara - Love at First Travel
    Canada2 years ago
  • Awesome Podcast, Dolly!

    I have learned so much about launching and ALL the elements of funnels by listening to Dolly’s podcast. In addition to working with her privately, I also listened to a ton of her podcasts to ensure I was hitting all the marks.

    From sales emails, to thrive cart, to automations, to hitting buyers needs, to how to present during a webinar, to pre-launch- I felt so prepared when the time came to launch. I had a fabulous and very successful, 5 figure launch and it’s been an amazing experience for... more

    Apple Podcasts
    5
    Kelly Biltz
    United States2 years ago
  • So much good info!

    I found Dolly’s podcast when I first became an entrepreneur and it has become a must-listen for me. She is a wealth of wisdom and I look forward to learning more from her and her guests!

    Apple Podcasts
    5
    Biz Bestie 8
    United States2 years ago
  • So much juicy system goodness in each episode!

    Dolly doesn’t hold back when chatting about systems and workflows. She knows how to get all the juicy wisdom into each episode so you’ll leave feeling inspired to try something new

    Apple Podcasts
    5
    J3SS1C4_S2
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the guest lineup and real-world templates for marketing systems.
The host's transparency and depth help teams stay organized and focused.
Audience feedback highlights the show as a must-listen for photographers seeking sustainable growth.
Listeners cite pragmatic, actionable guidance that's easy to implement.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What to Outsource First as a Family Photographer (Featuring OWL: Outsourcing With Love)
Q: How do you overcome the objection of, well, I can't afford it?
Allen says outsourcing may not fit every budget immediately, and suggests streamlining workflows first, then starting with a limited project or partial task. She frames the expense as buying time for revenue-generating work or personal priorities.
What to Outsource First as a Family Photographer (Featuring OWL: Outsourcing With Love)
Q: What would you recommend handing off first?
Allen recommends outsourcing important tasks the owner dislikes, avoids, or repeatedly lets fall through the cracks, such as editing, blogging, or client communication.
A Travel Points System for Family Photographers w/ Megan Lanford
Q: How can a solo business owner apply this system without a partner's buy-in, and what about managing many cards?
A solo owner can implement the same strategy by focusing on cards with strong sign-up bonuses and clear spend requirements, starting with one or two cards and expanding as needed. The key is organization, debt-free use, and leveraging a membership that provides ongoing guidance to reduce decision fatigue and handle multiple cards efficiently.
A Travel Points System for Family Photographers w/ Megan Lanford
Q: What is the actual system behind Megan's travel points approach, and how can a busy family photographer start implementing it today?
Start with a beginner card like the Chase Sapphire Preferred, use it consistently and pay it off monthly to accumulate points, then gradually add more cards as you're ready. Use a tool like Travel Freely to stay organized, and book your first trip to prove the concept before expanding. This builds momentum and shows that the system really works, even with a busy schedule.
Black Friday Email Marketing for Family Photographers w/ Allison Hardy
Q: What is the biggest misconception about email marketing for Black Friday, especially for online service businesses?
The misconception is that Black Friday requires huge, elaborate prep; instead, it's about clarifying what you're offering, the timeline, the discount, and building pre-launch momentum through a waitlist and clear messaging so people know what to expect and can buy quickly when doors open.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About The Systems and Workflow Magic Podcast

What is The Systems and Workflow Magic Podcast about and what kind of topics does it cover?

A practical, systems-focused show aimed at family photographers and solopreneurs who want repeatable marketing and backend workflows. Across episodes, listeners hear about building sustainable marketing cadences, leveraging email, SEO, and automation, and creating client experiences that scale without burnout. Guests range from email strategists to agency/project managers and niche experts, all sharing actionable frameworks, templates, and real-world examples tailored for service-based photography businesses. The host blends behind-the-scenes business insights with a personable, mentor-like approach, emphasizing long-term thinking, trust-building, and visible, booked pipelines over quick hacks. A standout theme is turning complexity into cl... more

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Which podcasts are similar to The Systems and Workflow Magic Podcast?

These podcasts share a similar audience with The Systems and Workflow Magic Podcast:

1. Get Booked: A Photography Marketing Podcast
2. Photo Fuel | The Vision, Art, and Business of Family Photography
3. Luxe & Legacy Podcast
4. Business-First Creatives: Client Experience & Systems for Service Providers
5. This Can't Be That Hard

How many episodes of The Systems and Workflow Magic Podcast are there?

The Systems and Workflow Magic Podcast launched 5 years ago and published 232 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Systems and Workflow Magic Podcast?

Recent guests on The Systems and Workflow Magic Podcast include:

1. Hannah Allen
2. Allison Hardy
3. Megan Moore
4. Samantha Haycraft
5. Rebekah Read
6. Megan Lanford
7. Santa Scott
8. Kara Duncan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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