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The Social Media Takeaway - Louise McDonnell

Louise McDonnell
Linkedin
Artificial Intelligence
Social Media Marketing
Lead Generation
Email Marketing
Public Speaking
Publicity
Lynn E. Kitchen
Video Marketing
Sales
Funnel
Podcast Guesting
Repurposing Content
Media
Content Strategy
Messaging Clarity
Lead Magnet
Facebook
Interview GPS
Audience Pain / Messaging

Welcome to "The Social Media Takeaway," a marketing podcast hosted by Louise McDonnell, tailored for coaches, consultants, and online entrepreneurs eager to harness the power of social media for effective sales and lead generation. Each episode features Louise engaging in insightful conversations with a diverse lineup of guests, all of whom are distinguished experts in their respective fields.

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PublishesMonthlyEpisodes79Founded2 years ago
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MarketingEntrepreneurshipBusiness

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Artwork for The Social Media Takeaway

Latest Episodes

One thing I see all the time with business owners is this.

They know video matters.

But they still avoid it.

In this episode, Michelle and I talk about why so many business owners struggle with video content and what really helps people become more... more

YouTube

In this episode I’m joined by Kathi Burns, a strategic adviser and productivity expert, founder of Organized & Energized, as well as 2-times best selling author. 

In this episode, Kathi reveals why so many business owners get stuck “in the muck” and... more

In this episode I’m joined by Lynn Kitchen, a financial expert with nearly 40 years of experience helping individuals, entrepreneurs and families build sustainable wealth and long term confidence with money.

Lynn has built and sold two investment ad... more

YouTube

If building a business or finally acting on that idea has been on your list, this week’s episode is one not to be missed.

I’m joined by Estie Starr, an award-winning strategist, founder of Strand Consulting, and a woman who built a multi seven-figur... more

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Recent Guests

Michelle Kopper
CEO of The Inspired Voice
The Inspired Voice
Episode: How to Make Better Videos Without Overthinking It
Kathi Burns
Strategic advisor and productivity expert, founder of organizedandenergized.com
Organized & Energized
Episode: From Busy to Strategic: Systems That Free Up Your Time
Lynn E. Kitchen
Financial expert with nearly 40 years of experience guiding investors toward wealth creation
Money Talks
Episode: Once-in-a-Generation Opportunities, Wealth and Thinking Like an Investor
Estie Starr
Award-winning strategist who built a multi seven-figure business without paid advertising
Starr
Episode: How To Start a Business With No Money in 2026 with Estie Starr
Laura Posey
Internationally recognized speaker, author and consultant known as the simple planning specialist
Laura Posey / Simple Success Plans
Episode: Plan 2026: The One-Page Strategy with Laura Posey
Dan O'Donoghue
Business advisor and host of the episode; the guest on the show
Self-employed / SME advisor
Episode: Stop Guessing: How to Build a Predictable Social Media Sales Machine
Ashley Leeds
LinkedIn specialist with over 32 years of sales experience
LinkedIn expert / 15-Minute Guy
Episode: Maximising LinkedIn Visibility in 15 Minutes a Day with Ashley Leeds
Jill Lublin
Publicity expert, author of Gorilla Publicity and The Prophet of Kindness
Author/PR expert
Episode: How to get FREE Publicity for your Business with Jill Lublin
Niraj Kapur
Author of Everybody Works In Sales
Everybody Works In Sales
Episode: 5 Ways to Transform Sales Conversations with Niraj Kapur

Host

Louise McDonnell
Host of The Social Media Takeaway, expert in social media marketing and AI-driven strategies

Reviews

5.0 out of 5 stars from 20 ratings
  • Great takeaways

    The guests that Louise has on this show all have something really valuable to share. As someone who’s in the digital marketing space, I always love learning from folks who have been in the game a while and have insights and perspectives to share that are not just a repeat of what you hear from the mainstream. Loving this show so far!

    Apple Podcasts
    5
    AlinaN88
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring practical, experience-based strategies instead of generic tips.
Content emphasizes repeatable systems and clear messaging for lead generation.
The host provides concrete frameworks and templates that listeners can implement quickly.
Listeners appreciate the high-quality, actionable insights from seasoned marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#168
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to get FREE Publicity for your Business with Jill Lublin
Q: Should you pitch the same story to all outlets, or tailor it with exclusivity in mind?
Tailor the pitch with slight variations for different outlets; exclusivity is not usually necessary for small business entrepreneurs, but nuance helps depending on the outlet.
How to get FREE Publicity for your Business with Jill Lublin
Q: Can you reach out to journalists through social media, or is email or phone still better?
A mix works best: use social media to connect, but email is effective for direct pitches, and phone can be powerful to convey a clear, concise story idea when appropriate.
The Funnel Formula That’s Made Coaches Millions (Step by Step)
Q: What tactics can help promote a funnel beyond organic posts on social media?
Engage in speaking engagements, guest appearances, blogging, posting in relevant groups, and freebie swaps with other marketers to expose the funnel to new audiences and steadily grow the email list.
The Funnel Formula That’s Made Coaches Millions (Step by Step)
Q: How should someone price and structure levels in a funnel for different audiences?
Pricing varies by audience; cheaper front-end offers like $7, $27, or $47 can be used to hook customers, with higher-ticket upsells or memberships for CEOs or executives. The key is alignment with the value provided and the audience's willingness to pay.
The Funnel Formula That’s Made Coaches Millions (Step by Step)
Q: What are the essential components of a basic funnel and how do you set them up technically?
Key components include a freebie/opt-in form, an email service provider with autoresponders, and a sequence of follow-up emails. You place the form on your site, feed new subscribers into a list, and design a sequence that delivers the free offer and subsequent upsells.

Audience Metrics

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Social Media Reach

Frequently Asked Questions About The Social Media Takeaway

What is The Social Media Takeaway about and what kind of topics does it cover?

This show centers on actionable social media strategies, lead generation, and AI-driven marketing tactics for coaches, consultants, and online entrepreneurs. Episodes feature seasoned practitioners—ranging from LinkedIn specialists to publicity experts and AI marketers—sharing practical frameworks, real-world case studies, and templates that listeners can adapt to grow visibility, authority, and revenue. A standout quality is the emphasis on repeatable systems, clear messaging, and tangible takeaways (like interview GPS, one-page planning, and AI-assisted workflows) that listeners can implement quickly. The mix of tactical how-tos with strategic mindset shifts makes it useful for both practitioners and guests seeking to optimize their media... more

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Which podcasts are similar to The Social Media Takeaway?

These podcasts share a similar audience with The Social Media Takeaway:

1. The David McWilliams Podcast

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The Social Media Takeaway launched 2 years ago and published 79 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Social Media Takeaway?

Recent guests on The Social Media Takeaway include:

1. Michelle Kopper
2. Kathi Burns
3. Lynn E. Kitchen
4. Estie Starr
5. Laura Posey
6. Dan O'Donoghue
7. Ashley Leeds
8. Jill Lublin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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