
At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode every Friday.
| Publishes | Weekly | Episodes | 747 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsBusiness News | |||

Artificial sweeteners took off in India in the mid-2010s, driven by rising diabetes rates as well as people wanting to become fitter.
Now, Indian consumers are consuming sugar-free biscuits, sugar-free cookies and even diet sodas.
However, recent... more
Joseph’s two sons, aged 11 and 9, were doing well in school. Until COVID hit.
Their grades started plummeting. Then, Joseph brought up an unusual idea: homeschooling.
And Joseph is not alone. More Indian parents are choosing to take charge of their... more
Kunal’s uncle paid his health insurance premiums for decades.
But during COVID, when serious complications from his diabetes struck, his insurance refused to pay a single rupee.
Today, the health insurance industry in India is booming. In FY25, it ... more
More people in their 50s and 60s are making living wills. These are documents that essentially communicate what you want when you can no longer speak.
One such person is Sarita, a 62-year old retired corporate professional. Her son Anmol supports h... more
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The show focuses on in-depth analysis of consumer trends, exploring the “how” and “why” behind shifting behaviors in markets like India's tech, media, finance, and everyday consumer goods. Episodes frequently feature industry insiders, researchers, and practitioners who unpack topics from OTT dynamics and dark patterns to luxury housing and labubu dolls, often balancing data with human-interest angles. A standout is the willingness to tackle timely, sometimes messy topics with expert guests and practical takeaways, making it useful for listeners who want actionable context for brand strategy, product decisions, or policy implications. Potential listeners who enjoy rigorous trend-work, cross-industry insights, and real-world applicability sh... more
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These podcasts share a similar audience with The Signal Brief:
1. The Core Report
2. Daybreak
3. Finshots Daily
4. The Morning Brief
The Signal Brief launched a year ago and published 747 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Signal Brief include:
1. Kassing Lung
2. Nikhil Jain
3. Dr. Harshmeet Kaur
4. Ishaa Soni
5. Ajay Bijli
6. Tishuljeet Singh
7. Manisha Kapoor
8. Vanita Kohli-Khandekar
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