
At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode every Friday.
| Publishes | Weekly | Episodes | 741 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsBusiness News | |||

One time when I was 23, I was hanging out with my friends. One of the guys said, “Hey, don’t get too late, find someone to marry soon.”
I was stunned.
I thought I was young. But was my time already running out?
Yes, the biological clock is real.... more
Back in 2018, a wave of Indian brands bet big on mock meat.
GoodDot launched its vegan mutton. Then Blue Tribe followed, bringing on Anushka Sharma and Virat Kohli as investors and ambassadors. Even mainstream companies like ITC, Tata and Licious ju... more
On Wednesday, March 25th, the Delhi Police seized over 20,000 counterfeit books from a printing press in Rohini.
Soon after, Penguin Random House India published a statement saying that it had helped the cops with information.
Online, the reaction ... more
Normally, the line outside the UAE embassy in Delhi is long, and stretches all the way to the main road.
But these days, there are a lot fewer people.
That’s because the US-Israel war on Iran has been impacting Gulf countries like the UAE too. Flig... more
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Apple Podcasts | #51 | |
Apple Podcasts | #162 |
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The show focuses on in-depth analysis of consumer trends, exploring the “how” and “why” behind shifting behaviors in markets like India's tech, media, finance, and everyday consumer goods. Episodes frequently feature industry insiders, researchers, and practitioners who unpack topics from OTT dynamics and dark patterns to luxury housing and labubu dolls, often balancing data with human-interest angles. A standout is the willingness to tackle timely, sometimes messy topics with expert guests and practical takeaways, making it useful for listeners who want actionable context for brand strategy, product decisions, or policy implications. Potential listeners who enjoy rigorous trend-work, cross-industry insights, and real-world applicability sh... more
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These podcasts share a similar audience with The Signal Brief:
1. The Core Report
2. Daybreak
3. The Morning Brief
4. The Daily Brief
The Signal Brief launched a year ago and published 741 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Signal Brief include:
1. Kassing Lung
2. Nikhil Jain
3. Dr. Harshmeet Kaur
4. Ishaa Soni
5. Ajay Bijli
6. Tishuljeet Singh
7. Manisha Kapoor
8. Vanita Kohli-Khandekar
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