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The Signal Brief

The Core
India
European Union Elections
NEET
Erupee
Apple
Reserve Bank Of India
India's Criminal Justice System
Swiftonomics
Corruption In India
Kashmir Lithium Reserves
India-China Trade
China
Game Om
Vladimir Putin
Indian Film and TV Writers
Julian Assange
Zoomcar
United States
Cricket
France

At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode every Friday.

PublishesTwice weeklyEpisodes717Founded6 months ago
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Latest Episodes

Most adults need 7 to 9 hours of sleep every night. But how many of us actually get that?

It’s no wonder the sleep industry is booming. It consists of everything from melatonin gummies, to “sleepy-time” teas to wearables like Oura rings.

But do y... more

In September 2019, India banned e-cigarettes with a sweeping law, the Prohibition of Electronic Cigarettes Act. On paper, the ban was complete: no manufacture, no import, no transport, no sale, no ads.

And yet, six years later, vaping hasn’t gone aw... more

For decades, Indian professionals have chased the ‘American Dream’. At the centre of it all sits the H-1B visa, the pass that lets you live and work in America, and eventually apply for a green card.

But that dream is looking shaky. On September 19t... more

In 2019, Apple Watches outsold the entire Swiss watch industry by volume. But in India, the boom came after the pandemic, when fitness tracking became a craze among consumers. Brands like Noise, boAt and Fire-Boltt sold watches for just a couple of t... more

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Recent Guests

Kassing Lung
Creator of Labubu dolls
Episode: What’s Behind India’s Labubu Doll Craze?
Nikhil Jain
Owner of CityPix India, sells collectibles including Labubu dolls
CityPix India
Episode: What’s Behind India’s Labubu Doll Craze?
Dr. Harshmeet Kaur
Psychologist based in New Delhi
Psychologist
Episode: What’s Behind India’s Labubu Doll Craze?
Ishaa Soni
Film buff and former frequent cinema visitor who has adapted to OTT viewing post-COVID
Episode: Will Cinema Theatres Survive the Streaming Era?
Ajay Bijli
Managing Director of PVR Inox
PVR Inox
Episode: Will Cinema Theatres Survive the Streaming Era?
Tishuljeet Singh
A lawyer with Norbit, providing insight into regulations regarding dark patterns
Norbit
Episode: How Do You Break Free From Dark Patterns?
Manisha Kapoor
CEO of ASCI discussing the impact of dark patterns and consumer rights
ASCI (Advertising Standards Council of India)
Episode: How Do You Break Free From Dark Patterns?
Vanita Kohli-Khandekar
Media expert with a podcast called The Media Room
Episode: Why Did Your Binge-Watching Bill Go Up?
Aroon Deep
Tech journalist with The Hindu, previously covered OTT platforms for Entraker and Media Nama.
The Hindu
Episode: Why Did Your Binge-Watching Bill Go Up?

Host

The Signal Brief
At The Signal Brief, we don't do hot takes—instead, we bring you deep dives into the 'how' and 'why' of consumer trends.

Reviews

5.0 out of 5 stars from 1 ratings
  • Insightful and good production

    Good topics that we don’t get elsewhere. Continue to keep it simple and easy to understand.

    Apple Podcasts
    5
    PodmanX
    India3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the thoughtful exploration of consumer trends that often goes beyond superficial commentary.
They find the topics both engaging and relevant, filling a gap in current discussions around consumer behavior.
Quality production and insightful content are commonly praised, making it a valuable resource for understanding market dynamics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#19
India/News/Business News
Apple Podcasts
#123
India/News

Talking Points

Recent interactions between the hosts and their guests.

What's Behind the Rise in India’s Uber Luxury Housing?
Q: How does a luxury home differ from 50 crores Uber luxury versus 100 crores Uber luxury?
The difference primarily lies in location and land value, with distinctions between various price points existing within the same high-rise developments.
What's Behind the Rise in India’s Uber Luxury Housing?
Q: What cities are most of these ultra-luxury homes in India?
Most ultra-luxury homes are concentrated in Mumbai, with significant developments also in Delhi and Bangalore.
What's Behind the Rise in India’s Uber Luxury Housing?
Q: What's behind this phenomenal rise in ultra luxury housing?
The rise can be attributed to a historically low base of ultra luxury homes, strong post-COVID wealth creation, and an influx of unicorn founders entering the high-end real estate market.
Why Did Your Binge-Watching Bill Go Up?
Q: How popular do you think the ads model will be in India?
While users may initially react negatively, they are accustomed to ad-supported streaming through platforms like Geo Hotstar, which could lead to acceptance over time.
Why Did Your Binge-Watching Bill Go Up?
Q: What do you make of this announcement of Amazon Prime, that they now have ads, and that users will have to pay extra if they don't want ads?
The introduction of ads has been expected as the streaming ecosystem is highly subsidized and Amazon Prime's pricing model in India has not changed significantly since its launch.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Signal Brief

What is The Signal Brief about and what kind of topics does it cover?

Topics explored include evolving consumer trends in India, ranging from the booming luxury market to the impact of digital technologies on traditional sectors. Episodes discuss diverse subjects such as liberal arts education, beauty product preferences among young women, and the shifts in cinema consumption habits due to the rise of OTT platforms. The content is not only informative but also delves into emotional and psychological factors influencing modern consumer behavior, providing insights from industry experts and academics. Unique to this series is the focus on less mainstream narratives that shed light on cultural transformations in India, offering listeners a broader understanding of the interconnectedness of consumer choices and s... more

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Which podcasts are similar to The Signal Brief?

These podcasts share a similar audience with The Signal Brief:

1. Daybreak
2. 3 Things
3. Global News Podcast
4. Planet Money
5. The Core Report

How many episodes of The Signal Brief are there?

The Signal Brief launched 6 months ago and published 717 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Signal Brief?

Recent guests on The Signal Brief include:

1. Kassing Lung
2. Nikhil Jain
3. Dr. Harshmeet Kaur
4. Ishaa Soni
5. Ajay Bijli
6. Tishuljeet Singh
7. Manisha Kapoor
8. Vanita Kohli-Khandekar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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