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Artwork for The Sales Lab
Technical Sales
Engineering
Construction Industry
Sales Strategies
Sales Leadership
Contractors
Acme Brick
UKG
Infinite Electronics
Plastics and Additives
Univar Solutions
Cardiac Rhythm Management
Pharmaceutical Sales
Data Analytics
Texas A&M University
Networking
Sustainability
Architects
Michels
HR Management

Interviews with top sales leaders - providing insights and tips to help you grow your career or lead your team to greater heights!

PublishesMonthlyEpisodes75Founded6 years ago
Categories
BusinessEducationHow ToCareers

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Artwork for The Sales Lab

Latest Episodes

Check out the TIES Sales Showdown at www.tx.ag/TIES

Visit The Sales Lab at thesaleslab.org and check out all our guests' recommended readings at thesaleslab.org/reading-list

To listen to The Sales Lab Podcast on your favorite apps, ... more

Check out the TIES Sales Showdown at www.tx.ag/TIES

Visit The Sales Lab at thesaleslab.org and check out all our guests' recommended readings at thesaleslab.org/reading-list

To listen to The Sales Lab Podcast on your favorite apps, ... more

Check out the TIES Sales Showdown at www.tx.ag/TIES

Visit The Sales Lab at thesaleslab.org and check out all our guests' recommended readings at thesaleslab.org/reading-list

To listen to The Sales Lab Podcast on your favorite apps, ... more

Check out the TIES Sales Showdown at www.tx.ag/TIES

Visit The Sales Lab at thesaleslab.org and check out all our guests' recommended readings at thesaleslab.org/reading-list

To listen to The Sales Lab Podcast on your favorite apps, ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

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People also subscribe to these shows.

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Recent Guests

Kristi Hernandez
Senior Director of the Virtual Sales Team
Univar Solutions
Episode: TSL S3E28 - "What is Technical Sales" - Kristi Hernandez & Thomas Watson, Ingredients + Specialties from Univar Solutions
Thomas Watson
Director of the Performance Materials team for the Americas
Univar Solutions
Episode: TSL S3E28 - "What is Technical Sales" - Kristi Hernandez & Thomas Watson, Ingredients + Specialties from Univar Solutions
Al Amerson
Leader at Texas Air Systems
Texas Air Systems
Episode: TSL S3E27 - "What is Technical Sales" - Al Amerson, Texas AirSystems
Tyler Courtney
Sales professional at Regal Rexnord with a background in mechanical engineering
Regal Rexnord
Episode: TSL S3E26 - "What is Technical Sales" - Tyler Courtney, Regal Rexnord
Lucas Motycka
Market General Manager for Greater Houston at Johnson Controls
Johnson Controls
Episode: TSL S3E25 - "What is Technical Sales" - Lucas Motycka, Johnson Controls
Michael Payne
Owner and partner at Winston Watercooler
Winston Watercooler
Episode: TSL S3E24 - "What is Technical Sales" - Michael Payne, Winston Watercooler
Zach DeGroff
Vice President of Sales at Rubber & Gasket Company of America
Rubber & Gasket Company of America
Episode: TSL S3E23 - "What is Technical Sales" - Zach DeGroff, Rubber & Gasket Company of America
Harvey Berman
EVP of Global Sales at ABI Research
ABI Research
Episode: TSL S3E22 - "What is Technical Sales" - Harvey Berman, ABI Research
Aaron Elliott
COO of SRS Distribution
SRS Distribution
Episode: TSL S3E21 - "What is Technical Sales" - Aaron Elliott, SRS Distribution

Host

Willie Bollinger
Studies influence, persuasion, and leadership in selling; Host of The Sales Lab

Reviews

4.8 out of 5 stars from 29 ratings
  • Amazing Content!

    Willy does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to be inspired and motivated!

    Apple Podcasts
    5
    megan@podcastingyou
    United States5 years ago
  • Sales Skills Sharpened

    Quality guests and content. What’s better than learning from an esteemed professor at Florida State University’s highly regarded sales institute? Added perspective and insight from some of the nation’s best sales leaders. Plenty of helpful tips/advice that you can apply to a number of sales situations / strategies. Well done, Dr. B! Glad I took your class and actually paid attention...

    Apple Podcasts
    5
    They Call Me Hazuda
    United States6 years ago
  • Highly Recommend!

    As a leading expert in Sales Management consulting, I’ve previously had the pleasure of learning from Dr. Bolander’s insight regarding industry leading research, strategies, and implementations. If you’re looking to improve your understanding of Sales processes and how to navigate your company to success, subscribe to The Sales Lab!

    Apple Podcasts
    5
    D. Orozco
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts bring practical, experience-backed perspectives on technical sales.
Quality guests and content with strong emphasis on sales leadership and strategy.
Gives actionable tips and solid guest lineups for sales professionals.

Top Careers Podcasts

Workday Playdate
Workday PlaydateErin Diehl - Workday Playdate
Think Fast Talk Smart: Communication Techniques
Think Fast Talk Smart: Communication TechniquesMatt Abrahams, Think Fast Talk Smart
The Burnouts with Phoebe & Sophia
The Burnouts with Phoebe & SophiaPhoebe Gates & Sophia Kianni
SHeCOMMERCE
SHeCOMMERCECristina Marinucci & Jacqueline Dynowski
Let Me Speak To A Manager
Let Me Speak To A ManagerIan Mathews and Frank Cava

Talking Points

Recent interactions between the hosts and their guests.

TSL S3E13 - "What is Technical Sales" - Richard Farmer, Apellis Pharmaceuticals
Q: Can you walk us through kind of a day in the life of somebody that does what you do?
A sales rep influences and persuades doctors to prescribe products rather than making traditional sales.
TSL S3E13 - "What is Technical Sales" - Richard Farmer, Apellis Pharmaceuticals
Q: What was it about the pharma and medical side of things that made it so appealing to you?
Richard Farmer expressed a desire for a deeper connection to patients and an increase in earning potential.
TSL S3E12 - "What is Technical Sales" - Solomon Sasa, Boston Scientific
Q: What is technical sales?
Technical sales vary significantly based on the product, particularly in medical devices where expertise and the product's quality are critical.
TSL S3E24 - "What is Technical Sales" - Michael Payne, Winston Watercooler
Q: What can I do to signal that I have the ability to learn and the right work ethic?
Present yourself well, be competitive, and express your desire to do well.
TSL S3E24 - "What is Technical Sales" - Michael Payne, Winston Watercooler
Q: How would you define technical sales?
Technical sales focuses on building relationships and gaining trust from contractors through quick response times and deep product knowledge to address their needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Sales Lab

What is The Sales Lab about and what kind of topics does it cover?

This show centers on practical, high-signal advice for B2B sales leadership and technical selling, with guests ranging from engineers-turned-sellers to VP-level professionals across manufacturing, HVAC, building products, pharmaceuticals, and medical devices. Episodes emphasize deep customer discovery, problem solving, long-term consultative selling, and the strategic use of data and tools (including AI) to differentiate offerings and shorten sales cycles. A notable throughline is the emphasis on relationship-building, product expertise, and organizational culture as levers for sales success. The format tends to combine personal career journeys with actionable tactics, making it valuable for listeners aiming to grow as sales leaders or enri... more

Where can I find podcast stats for The Sales Lab?

Rephonic provides a wide range of podcast stats for The Sales Lab. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Sales Lab and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Sales Lab get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Sales Lab, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Sales Lab?

Rephonic provides comprehensive predictive audience data for The Sales Lab, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Sales Lab have?

To see how many followers or subscribers The Sales Lab has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Sales Lab?

These podcasts share a similar audience with The Sales Lab:

1. HBR IdeaCast

How many episodes of The Sales Lab are there?

The Sales Lab launched 6 years ago and published 75 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Sales Lab?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Sales Lab?

Rephonic pulls ratings and reviews for The Sales Lab from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Sales Lab?

Rephonic provides full transcripts for episodes of The Sales Lab. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Sales Lab?

Recent guests on The Sales Lab include:

1. Kristi Hernandez
2. Thomas Watson
3. Al Amerson
4. Tyler Courtney
5. Lucas Motycka
6. Michael Payne
7. Zach DeGroff
8. Harvey Berman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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