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Artwork for Thoughts on Selling

Thoughts on Selling - Value Selling, Sales Leadership, Sales Enablement Insights

Lee Levitt - Value Selling, Sales Leadership, Enablement Expert
Artificial Intelligence
Sales
Sales Enablement
Leadership
Trust In Sales
Authenticity
Marketing
Buyer First
Dimensional Direct Mail
Agentic AI
Go-To-Market
Learning Styles
Neuroscience
Tuio
National Intercollegiate Sales Competition
Other-Centered Selling
Change Management
Account Management
SAP
Communication

Explore sales strategy, value selling techniques and mindset and sales enablement best practices with expert insights from leading sales experts. Hosted by industry veteran Lee Levitt, this podcast features raw, unfiltered insights from the sales leaders and innovators shaping the future of the modern sales profession. Join us to learn not just what to sell, but how to become the kind of leader wh... more

PublishesWeeklyEpisodes105Founded3 years ago
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ManagementBusiness

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Artwork for Thoughts on Selling

Latest Episodes

Tim Ohai thinks change management is a scam. He's got receipts — he used to be the guy they put on stage to sell it.

His argument is simple and it stings: change management is written from the organization's point of view, never the individual's. So... more

A deal stalls. The buyer goes quiet. And the industry has one answer: more. More sequences, more touches, more tooling. Then somebody says the rep needs to want it more.

The rep is almost never the problem.

In this episode, Lee reads Chapter One of... more

Cory Dunham failed the same calculus class twice — for the same reason both times. He wouldn't ask for help.

That story sits at the center of this conversation. Cory is an executive coach, keynote speaker, business strategist, and private pilot who'... more

YouTube

Most companies believe revenue growth solves everything. Doug C. Brown has spent three decades proving otherwise.

Doug is CEO of CEO Sales Strategies, and his work starts from an uncomfortable premise: the money you're looking for is already inside ... more

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Recent Guests

Cory Dunham
Executive coach, keynote speaker, business strategist
Independent consultant
Episode: Who You Are in Anything is How You Are in Everything
Michael Skriver
Chief Commercial Officer with a background in finance and IT, leading complex B2B teams in Europe and Asia
Various (CEO/Chief Commercial Officer track)
Episode: Customer-Centric Is a Decision, Not a Slogan — with Michael Skriver
Tom Pisello
Value selling pioneer, The ROI Guy
GeniusDrive (former Gartner)
Episode: Why Buyer Confidence Is at an All-Time Low — and What to Do About It
Chris Carter
Technologist, author, keynote speaker, SAP veteran
Independent/Speaker
Episode: If Sales Is a Game, You Make the Rules — Chris Carter on AI, Preparation, and Winning on Your Terms
Gina Smith
Sales coach with 27 years of medical device sales experience
Independent sales coach
Episode: Who Are You Being? — Gina Smith on Trust, Listening, and the Real Job of a Salesperson
Danny Bobrow
communication coach, mountaineer and creator of the Persuasion Blueprint
Persuasion Blueprint
Episode: Don't Bring Facts to a Feelings Fight: The Science of Persuasion and Trust in Sales
Kris Rudeegraap
Co-founder and co-CEO of Sendoso
Sendoso
Episode: Get Your Prospects to Notice You: Customer Centric Sales Engagement Practices that Really Work
Juan Garcia
Co-founder of Tuio, AI native insurer
Tuio
Episode: Build How Customers Want to Buy
Joe Terry
Former CEO of Corporate Visions; author of Surrender to Lead
Culture Partners / Corporate Visions
Episode: The Action Trap in Sales Strategy: Why More Activity Won't Save Your Quarter

Host

Lee Levitt
Host of the show focusing on value selling, sales leadership, and enablement insights

Reviews

5.0 out of 5 stars from 12 ratings
  • Lee is a Sales Guru!

    As the title of the reviews suggests, Lee Levitt is a sales guru! There’s not a sales scenario he has not seen. He’s worked with senior executives to front line sellers and every level in-between.

    Apple Podcasts
    5
    Dye Rod
    United States2 years ago
  • Informative and applicable!

    Lee has great guests that are relevant to actually selling, and not the theoretical aspect of transactions. No gimmicks, just great stories from real sales leaders.

    Apple Podcasts
    5
    epic runner
    United States3 years ago
  • My favorite podcast!

    My guests are wonderful! :)

    Apple Podcasts
    5
    Racccccchhhhhhhhhhhhh
    United States3 years ago
  • Great Stuff!!

    The Thoughts in Selling podcast is informative, interesting and educational. A must for any sales enablement professional.

    Apple Podcasts
    5
    Bbgga123
    United States3 years ago
  • Super informative!!

    Enjoying this podcast and learning a lot!

    Apple Podcasts
    5
    jlevitt1234
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring real-world experience and practical tactics, not just theory.
The host curates high-caliber guests who speak to value and outcomes in complex deals.
Audience-oriented insights make it easier for teams to apply learnings to real sales challenges.
Content is informative and actionable for enablement and leadership teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Customer-Centric Is a Decision, Not a Slogan — with Michael Skriver
Q: First question, Michael, who is Michael Skriver?
Michael describes himself as a special character who started in finance and IT, then moved into sales leadership across Europe and Asia, focusing on decision-making under uncertainty and helping teams deliver results.
Empathy, Insight, and Action: Ted McKenna on the New Sales Playbook
Q: Ted, the first question I always ask is, who is Ted McKenna?
Ted describes himself as a researcher by trade focused on understanding buyers, how buying and selling dynamics shift, and the behavior of high-performing sellers who anticipate market changes.
From Practice to Performance; Preparing Sales Teams for an AI World
Q: If I'm a sales leader, what should I be thinking about to get my team to engage in deliberate practice with AI?
Leaders should design learning plans, enable contextual and role-based AI interactions (e.g., physician or administrator personas for medical devices), and ensure reps practice with realistic scenarios to build genuinely useful skills rather than relying on raw data alone.
From Practice to Performance; Preparing Sales Teams for an AI World
Q: Ben, first question, who is Ben Tasker?
Ben describes himself as an AI expert with over a decade of experience, focused on applying AI to workforce upskilling, learning plans, and helping companies embrace AI to amplify human capabilities.
Improv for Sales: "F* Your Good Idea" & The Power of Callbacks w/ Kevin Hubschmann
Q: What is a callback and how does it help in sales?
A callback is referencing something said earlier in the conversation to build connection and trust; it can be explicit or implicit and keeps the buyer engaged by showing active listening and personalization.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Thoughts on Selling

What is Thoughts on Selling about and what kind of topics does it cover?

The show centers on practical B2B selling strategies, with a strong emphasis on value selling, leadership, and sales enablement. Episodes explore how trust, customer outcomes, and co-creation shape enterprise buying, often weaving in frameworks for improving buyer conversations, leveraging AI thoughtfully, and building repeatable post-sale value. A distinctive angle is blending personal storytelling with rigorous sales psychology and pragmatic playbooks, including experiments in direct mail, network-based GTM, and buyer-centric coaching. Listeners can expect a mix of tactical tips, mindsets for ethical selling, and real-world anecdotes from founders, coaches, and senior sales leaders that are likely to help teams close bigger deals while ma... more

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1. Pivot

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Thoughts on Selling launched 3 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Thoughts on Selling?

Recent guests on Thoughts on Selling include:

1. Cory Dunham
2. Michael Skriver
3. Tom Pisello
4. Chris Carter
5. Gina Smith
6. Danny Bobrow
7. Kris Rudeegraap
8. Juan Garcia

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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