Rephonic
Artwork for The Sales Dojo's Podcast

The Sales Dojo's Podcast

Leon McCowan
Cold Calling
Sales
AI In Sales
Linkedin
Urgency In Sales
Sales Tips
Sales Pipeline
Sales Process
Target Setting
Gap Selling
Discovery
Objection Handling
Phone Calls
Lead Generation
Nograftnoglory
Robin Treasure
Medpic
Software Sales
Honesty In Sales
Follow-Up Processes

The Sales Dojo podcast is here to help you address the real issues sales people face every day. The podcast will help you close those sales, hit those targets, get paid those commissions and buy them shoes!

PublishesTwice weeklyEpisodes433Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for The Sales Dojo's Podcast

Latest Episodes

This week we chat to our dear friend Paul Atherton. Paul believes that most of the people who come to him aren't failing. They're usually doing well enough to know they're capable of more. The business is working. The leads are coming in. The team ca... more

This week we chat to Leon, Susie and Chris about whats hot in the world of sales and selling.

This week we chat to William Anderson. When the room goes quiet, someone has to own what comes next. Thats the moment William has spent a career learnign to read!

William has spent the better part of three decades at the intersection of strategy an... more

This week we chat to Leon and Chris about whats hot in the world of sales and selling!

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Paul Atherton
Professional in sales training and NeuroClose founder
NeuroClose
Episode: 445 - Special Episode - Paul Atherton
William Anderson
Author and independent advisor
Virtuoso Strategy
Episode: 443 - Special Episode - William Anderson
Robin Treasure
Sales trainer and fractional strategic accounts executive
Independent/Gap Selling ecosystem
Episode: 439 - Special Episode - Robin Treasure
Scott McLellan
Founder of NoGraftNoGlory
NoGraftNoGlory
Episode: 438 - Special Episode - Scott McLellan
Eric Kardashian
Guest who joined conversation quietly in the background
Episode: 438 - Special Episode - Scott McLellan
Nathan Baws
Dopamine business builder
Independent entrepreneur
Episode: 437 - Special Episode - Nathan Baws
Cindy Koehler
Founder, Mind Garage
Mind Garage
Episode: 435 - Special Episode - Cindy Koehler
Joel Bauer
Sales trainer, former magician and infomercial/in-person show expert
Joel Bauer Enterprises
Episode: 433 - Special Episode - Joel Bauer
Cade Hinkle
From Common Room
Common Room
Episode: 430 - This Week in Sales - 11/04/2026

Hosts

Leon McCowan
Co-host, contributes examples and perspectives on sales culture; host focusing on practical sales leadership and coaching.
Chris Dawson
Co-host, provides commentary and structure; leads interview segments and discusses posts and insights.
Susie Matheson
Host introducing the show and presenting new episodes; participates in roundtable discussions and segment hosting.

Reviews

5.0 out of 5 stars from 67 ratings
  • One of the best sales podcast!

    I don’t work in "sales", but I’ve learned that sales shows up in everything from discovery calls to outreach and client conversations.

    The Sales Dojo Podcast has been a big help. It’s practical, straight to the point, and full of real advice that actually works. I’ve learned to ask better questions, spot the right clients, and be confident saying no when it’s not a fit.

    The hosts are funny and honest. They keep things real and make every episode feel like a chat, not a lecture.

    Apple Podcasts
    5
    MAF_SMM
    Philippines9 months ago
  • Everyone in sales should listen!

    Great practical and enthusiastic advice from the trio of experts

    Apple Podcasts
    5
    CheshireFoodie
    United Kingdom9 months ago
  • a bit of a guiding light tbh

    As someone who started a new business just over 18 months ago this podcast has been such an essential asset for developing my understanding and approach to sales and business generally tbh. It helps that the hosts are easy to listen to and just feel like real people trying to help. I love the show just as a listen ...but I also regularly glean so many useful nuggets of information and insight they I'm able to user or adapt to my daily work. It's a bit of a gold mine this podcast. Thank you guys ... more

    Apple Podcasts
    5
    Stev1da
    United Kingdom9 months ago
  • Excellent and informative

    This is a consistently excellent podcast with so many nuggets and insights shared each and every week. Sales can be hard yet this demystifies the process and builds confidence. Thanks team and keep up the great content

    Apple Podcasts
    5
    Meeko lad
    United Kingdom9 months ago
  • Great insights

    Love this podcast, provides great sales insights, and the book reviews are great!

    Apple Podcasts
    5
    Conde L
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring actionable, real-world insights that you can apply quickly.
Humor and candor make complex topics approachable without sacrificing depth.
Strong emphasis on ethical, human-centered selling and coaching.
Engaging hosts with practical, no-fluff sales advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

433 - Special Episode - Joel Bauer
Q: What was your first sale like and what did you buy with your bonus?
Bauer recounts his early career as a magician and how the sales dynamic emerged from performance skills, with a focus on the principle of delivering an experience that leads to sales and referrals.
433 - Special Episode - Joel Bauer
Q: Please share your website and how listeners can find you after the show.
Listeners can visit joelbauer.com to access gifts, case studies, and sign-up for events or training; the site serves as a hub for the transforming sales techniques Bauer teaches.
435 - Special Episode - Cindy Koehler
Q: What can you tell us about your eight handbrakes and how they help readers?
The eight handbrakes are mindset concepts identified over forty years of study that, when understood and applied with practical steps, help individuals shift their thinking and behavior for better outcomes.
435 - Special Episode - Cindy Koehler
Q: What practical steps can a new salesperson take to build confidence through repetition?
Focus on making the first few calls or door knocks, view each attempt as a learning exercise, and use a trusted framework and language to reduce anxiety and increase competence.
435 - Special Episode - Cindy Koehler
Q: What is the most common unhelpful mindset you see in sales today?
Fear-based and scarcity mindsets coupled with perfectionism and self-judgment, which jointly hinder taking action and maintaining momentum in selling.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Sales Dojo's Podcast

What is The Sales Dojo's Podcast about and what kind of topics does it cover?

The show centers on practical, real-world sales skills and modern go-to-market thinking, often challenging traditional tactics and emphasizing human-centered approaches, authentic listening, and buyer insight. Episodes frequently tackle topics like buyer identity, ethical outreach, the role of AI in selling, and sustainable pipeline management, with hosts and guests sharing actionable frameworks, counterintuitive lessons, and field-tested tactics. A standout thread is coaching-focused leadership, clear deal progress, and a willingness to reframe conversations around what buyers aim to become, not just what they buy. The format mixes expert guests, roundtable discussions, and commentary on social posts, producing fast, digestible takeaways t... more

Where can I find podcast stats for The Sales Dojo's Podcast?

Rephonic provides a wide range of podcast stats for The Sales Dojo's Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Sales Dojo's Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Sales Dojo's Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Sales Dojo's Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Sales Dojo's Podcast?

Rephonic provides comprehensive predictive audience data for The Sales Dojo's Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Sales Dojo's Podcast have?

To see how many followers or subscribers The Sales Dojo's Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Sales Dojo's Podcast?

These podcasts share a similar audience with The Sales Dojo's Podcast:

1. Service MVP Sales Training Podcast with Joe Crisara

How many episodes of The Sales Dojo's Podcast are there?

The Sales Dojo's Podcast launched 6 years ago and published 433 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Sales Dojo's Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Sales Dojo's Podcast?

Rephonic pulls ratings and reviews for The Sales Dojo's Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Sales Dojo's Podcast?

Rephonic provides full transcripts for episodes of The Sales Dojo's Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Sales Dojo's Podcast?

Recent guests on The Sales Dojo's Podcast include:

1. Paul Atherton
2. William Anderson
3. Robin Treasure
4. Scott McLellan
5. Eric Kardashian
6. Nathan Baws
7. Cindy Koehler
8. Joel Bauer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days