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Artwork for Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.

Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.

Björn W. Schäfer | Entrepreneur, Business Angel & Book Author
B2B Saas
Customer Success
Enterprise Marketing
MEDDICC
Customer Journey
Thought Leadership
Sales Strategy
B2B Sales
Revenue Teams
Sales Frameworks
Change Management
Pleo
Sales Cycle
Sales Cycles
Marketing
Sales Training
Sales
Bond AI
Brand Awareness
Net Revenue Retention Rate

Die Funky Flywheels Show ist der Sales- & GTM-Podcast für B2B-SaaS- & AI-Startups im DACH-Raum zwischen 1–10 Mio. ARR.

Im Fokus stehen die vier teuersten Phasen beim Skalieren:

1. Fake Sales Teams Du hast 2–3 Seller eingestellt – aber schließt immer noch den Großteil der Deals selbst. Kein Sales-Team. Nur teures Umsatz-Theater.

2. Symbolic Sales Leadership Head of Sales mit starkem CV, schwachem I... more

PublishesWeeklyEpisodes130Founded3 years ago
Language
German
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.

Latest Episodes

Startups test dozens of AI tools, but most teams end up overwhelmed and go back to square one. Stacked tools, no adoption, no real impact. One founder told me: “AI was supposed to make sales easier. It only added complexity.”

Theresa Engl (VP Sales)... more

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60 Attribute nur für das SPICED Framework – und niemand nutzt sie. 

Erst letzte Woche saß ich mit einem Post-Seed-Gründer zusammen. Sein Team? Sechs Sales Reps. Das CRM? HubSpot, vollgepackt mit Dutzenden Feldern. Von außen: strukturiert und profess... more

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Erst letzte Woche saß ich mit einem Gründer zusammen. Sein Startup? 1,2 Millionen ARR. Awards gewonnen. Erfolgreich Geld eingesammelt. Von außen: ein Erfolg.

Aber dann schaue ich genauer hin: Das Team kämpft. Jeder Kunde ist ein Einzelkampf. Die Chu... more

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9,2 Millionen Euro. Series A. Im September 2025. Angeführt von CommerzVentures, mit Participation von Capnamic, EnBW New Ventures, xdeck und WEPA Ventures.

In einem der härtesten Finanzierungsumfelder der letzten Jahre hat Lukas Vogt, Co-Founder und... more

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Viele Deals sterben auf den letzten Metern. Nicht wegen eines schlechten Produkts oder hohen Preisen. Sondern, weil deine Sales Reps "needy" sind. Sie klammern sich an jedes "Klingt gut", haben Angst vor kritischen Fragen, disqualifizieren nicht – un... more

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Sales pitcht Feature X. Marketing bewirbt Benefit Y. Customer Success erklärt Use Case Z. Und der Kunde versteht nur Bahnhof.

Willkommen im GTM-Chaos, das viele B2B-SaaS & AI-Startups durchleben – nicht, weil die Teams schlecht sind, sondern weil da... more

YouTube

When Lars Thalmann and Theresa Engl joined Holycode, they found no CRM, and growth was driven purely by the founders and their networks. What they built in just 1.5 years:

• 5x more leads

• 3x more opportunities

• 3x more new clients

• 2x revenue gr... more

YouTube

In dieser Classics-Episode der Funky Flywheels Show spricht Björn W. Schäfer mit Cara Benecke, Leiterin Customer Success bei WorkFlex, über den strukturierten Aufbau von Customer Success in frühen B2B-SaaS-Startups.

Was du lernst:

• Warum Cara erst... more

YouTube

Key Facts

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Recent Guests

Constantin Papadopoulos
Negotiation expert and author
Episode: Warum "Needy Sales" Millionen kostet – und welche 10 Sätze ab morgen deine Win-Rate verdoppeln - EP 128 🇩🇪 | Constantin Papadopoulos
Anastasia Albert
Marketing expert with extensive experience in B2B tech and startups
Various startups and Project A Ventures
Episode: Vom GTM-Chaos zum klaren System - mit dem 3 C-Framework - EP 127 🇩🇪 | Classics mit Anastasia Albert
Leonie Althaus
CEO & Co-Founder of traide.ai
traide.ai
Episode: „Alleine hätte es 12 Monate gedauert“ – Traide.AI’s 8-Wochen-Sprint zu Sales-Struktur & Pipeline-Klarheit - EP 122 🇩🇪 | Leonie Althaus
Charlotte Rothert
Co-founder of Do Instruct
Do Instruct
Episode: Von Founder-Led Sales zur skalierbaren GTM-Organisation - EP 120 🇩🇪 | Classics mit Charlotte Rothert
Jiri Siklar
Founder of Software Sales-Formula and a 15-year sales veteran with experience at AWS and MongoDB
Episode: Vom Problem zum Business Impact: Das Discovery-Framework für SaaS-Sales - EP 117 🇩🇪 | Jiri Siklar
Steven Lewandowski
Customer Success Lead and founder of Addressable Value
Addressable Value
Episode: Von Customer Success zu Customer Value: Warum ein Begriff die gesamte GTM-Organisation transformiert - EP 116 🇩🇪 | Classics mit Steven Lewandowski
Michael Rapp
Commercial Lead DACH at PLEO and a leading sales expert in the DACH region
PLEO
Episode: MEDDIC: So wird das Revenue-Framework zur gemeinsamen Sprache für Marketing, Sales, CS und Produkt - EP 114 🇩🇪 | Classics mit Michael Rap
Gerald Zankl
Co-founder of KickScale
KickScale
Episode: Von Sales-Theater zu 40% höherer Win Rate durch objektive Gesprächsanalysen - EP 113 🇩🇪 | Gerald Zankl
Christian Lenski
Former Customer Success Leader at Doctolib, currently Global Director of Customer Success at RoClub.
RoClub
Episode: Von 25 auf 1.000 MA: 6 Jahre Customer Success Learnings bei Doctolib - EP 112 🇩🇪 | Classics mit Christian Lenski

Host

Björn W. Schäfer
Host is a leading Go-to-Market expert with extensive experience advising B2B startups, emphasizing sustainable growth strategies and effective team collaboration.

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Talking Points

Recent interactions between the hosts and their guests.

1 Mio. ARR ohne Product-Market-Fit: Wie du mit 4 Dimensionen echte Klarheit bekommst - EP 130 🇩🇪 | Michael Sauter
Q: How should startups approach the concept of Product-Market Fit in their strategy?
Startups need a structured Product-Market Fit process that involves regular data analysis and a deep understanding of customer needs, not just focusing on sales numbers.
1 Mio. ARR ohne Product-Market-Fit: Wie du mit 4 Dimensionen echte Klarheit bekommst - EP 130 🇩🇪 | Michael Sauter
Q: What are the four dimensions you use to measure Product-Market Fit?
The four dimensions are Customer Success, Repeatability, Profitability, and Market Traction, which together provide a framework for understanding and achieving Product-Market Fit.
Die Win Rate Lüge: warum die meisten CRMs die Win Rates falsch berechnen - EP 123 🇩🇪 | Classics Robert Gimbel
Q: Was lernst du aktuell beruflich oder privat, was du noch nicht so richtig gut kannst?
Ich lerne gerade, welche Teile der Erfahrung von den Dingen, die wir da gut und schlecht gemacht haben, gibt es auch woanders.
How Weflow Built a Multi-Million Pipeline Machine with Just 2 People - EP 105 🇬🇧 | Janis Zech
Q: What percentage of your pipeline comes from inbound leads?
Currently, around 95% of our pipeline comes from inbound channels, with some efforts in outbound to amplify this.
How Weflow Built a Multi-Million Pipeline Machine with Just 2 People - EP 105 🇬🇧 | Janis Zech
Q: What made you decide to go from product-led to inbound-led strategy?
We initially thought we had a product-led strategy, but due to various challenges, we ultimately focused on refining our inbound efforts to drive pipeline growth.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on the intricate journey of scaling B2B startups, specifically navigating the transition from 1 million to 10 million in Annual Recurring Revenue (ARR). With a strong emphasis on collaboration between Marketing, Sales, Customer Success, and Product teams, the discussions aim to provide actionable insights into fostering effective go-to-market strategies. Episodes feature interviews with successful tech founders and go-to-market experts, who share their experiences and strategies for sustainable growth. Notably, the show uniquely blends expertise with practical frameworks, creating a valuable resource for B2B SaaS founders, revenue leaders, and investors.

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1. OMR Podcast

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this podcast launched 3 years ago and published 130 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Constantin Papadopoulos
2. Anastasia Albert
3. Leonie Althaus
4. Charlotte Rothert
5. Jiri Siklar
6. Steven Lewandowski
7. Michael Rapp
8. Gerald Zankl

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