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Artwork for The Revenue Room™, by H2K Labs

The Revenue Room™, by H2K Labs

Heather Holst-Knudsen, CEO, H2K Labs
Artificial Intelligence
Media
Gradual
Linkedin
FT Live
AI4
Data Monetization
XPRIZE
Events Venture Group
Hyve Group
Roca News
First-Party Data
Revenue
Financial Times
Event Marketing
Openai
Ingo
Endeavorb2b
Media For Growth
Data Assets

Welcome to The Revenue Room™, brought to you by H2K Labs. Our podcast is designed for CEOs and their revenue-critical executive teams leading media, events, data/info, and marketplace businesses. We focus on boosting revenue, enhancing profitability, and elevating enterprise value. Each episode delves into cutting-edge data-driven strategies to accelerate revenue, manage risks, and establish scala... more

PublishesDailyEpisodes55Founded3 years ago
Number of ListenersCategories
ManagementBusiness

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Artwork for The Revenue Room™, by H2K Labs

Latest Episodes

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen and David explore how B2B media companies can shift from chasing volume to delivering efficiency. Instead of overwhelming audiences with endless information, the winning strategy is ... more

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In this episode of The Revenue Room, host Heather Holst-Knudsen sits down with Jacob Donnelly, founder of A Media Operator (AMO). They discuss why media business models built on algorithmic traffic are operating on borrowed time, and why anyone depen... more

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In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Max Gabriel, the Co-Founder and CEO of Markus AI. Drawing on his extensive experience as the former Chief Transformation Officer at Informa and leading tech transformatio... more

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In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Billy Carney, Co-Founder of RocaNews, to explore how a next-generation media company built for Gen Z turned social attention into owned revenue and profitability.

Lau... more

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Recent Guests

Jacob Donnelly
Founder of A Media Operator (AMO)
A Media Operator
Episode: Why Traffic-Reliant Media is "Done For" (And Why Media + Events + Data Wins)
Max Gabriel
Former chief transformation officer and president of IRS at Informa; co-founder and CEO of Markus AI
Markus AI
Episode: Turning Your Passive Data Lake into an Active Revenue Stream
Billy Carney
Co-founder of Roca News
Roca News
Episode: How the Next Audience Is Rewriting the Media Business Model
Laura Molen
Visionary marketing and advertising executive; former NBCUniversal executive who led One Platform and contributed to Peacock's ad-supported streaming growth
NBCUniversal (former); Monarch Advisory Collective (current)
Episode: Leadership Secrets to Navigating Nonstop Change with Laura Molen
Michelle Metter
CEO and co-founder of Fast Forward Events
Fast Forward Events
Episode: Beyond the Booth: How to Engineer Ecosystems that Compound Revenue
Doug Emslie
Executive with decades in global events; investor and advisor
Cuil Bay Capital / TrailCon / Raccoon Media Group
Episode: How Event Leaders Use AI Without Killing Creativity and Connection with Doug Emslie
Taylor Kessel-Salomonsson
Chief Growth Officer at Naylor Association Solutions
Naylor Association Solutions
Episode: Your “All Green” Dashboard Is Lying to You | A CEO’s Guide to Revenue Truth
Mark Shashoua
CEO of Hyve Group
Hyve Group
Episode: From Fragmented Events to Category Powerhouses: Inside Hyve’s Growth Engine
Marilu Paez
Managing Director and Co-Founder of Events Venture Group (EVG)
Events Venture Group (EVG)
Episode: Why Capital Alone Is Failing Event Founders and What Actually Builds Scalable IP

Host

Heather Holst-Knudsen
Host of The Revenue Room

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Traffic-Reliant Media is "Done For" (And Why Media + Events + Data Wins)
Q: What's your take on the current M&A market for media and events, and where do you see pressure points?
PE ownership is influencing deal activity; uncertainty slows deals and advertising, and there's expectation that major players will trade assets and consolidate, especially among companies like Clarion, QuestEx, and closer still.
Why Traffic-Reliant Media is "Done For" (And Why Media + Events + Data Wins)
Q: What are the two to three characteristics of the most durable media and event businesses?
A clearly defined target audience, increased emphasis on content creation, and a model where readers or attendees pay—combined with leveraging first-party data and diversified revenue streams beyond pure advertising.
Why Traffic-Reliant Media is "Done For" (And Why Media + Events + Data Wins)
Q: When you first launched AMO, what problem were you solving that others hadn't addressed?
AMO started as a newsletter focused on clearly defined audiences and smart monetization, which gradually expanded into subscriptions, sponsorships, and a flagship event, driven by the belief that media should serve specific audiences rather than chase mass traffic.
Why LinkedIn Rewards Clear Leadership, Not More Content
Q: In your mind, what are the top two most misunderstood issues about LinkedIn for executives?
Many executives treat LinkedIn like a resume or a job-hunting tool, missing that it's a platform for conversations, credibility building, and business growth; they also underestimate how LinkedIn's algorithm prioritizes personal, dialog-driven content over broad announcements.
From Fragmented Events to Category Powerhouses: Inside Hyve’s Growth Engine
Q: What is Go27 and how does it guide Hyve's growth?
Go27 is a three-to-four-year value creation plan designed to achieve double-digit organic growth while building the infrastructure to support that growth by 2027; it combines aggressive organic expansion with selective acquisitions, centered on end-market disruption and platform-like optimization across the portfolio.

Audience Metrics

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Frequently Asked Questions About The Revenue Room™, by H2K Labs

What is The Revenue Room™, by H2K Labs about and what kind of topics does it cover?

A revenue-focused show featuring high-level conversations with leaders in media, events, data, and marketplaces. Episodes explore data-informed monetization, multi-stream revenue architectures, and the evolving economics of audience-centric businesses. Guests range from founders and CEOs to CROs and industry operators, sharing practical playbooks on subscription models, event ecosystems, data governance, and AI-enabled monetization. The dialogue frequently centers on turning first-party data, live experiences, and brand partnerships into durable revenue, while navigating disruption, M&A activity, and platform fragmentation. A standout throughline is building scalable, one-P&L revenue engines that align marketing, sales, and product around a... more

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The Revenue Room™, by H2K Labs launched 3 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Revenue Room™, by H2K Labs?

Recent guests on The Revenue Room™, by H2K Labs include:

1. Jacob Donnelly
2. Max Gabriel
3. Billy Carney
4. Laura Molen
5. Michelle Metter
6. Doug Emslie
7. Taylor Kessel-Salomonsson
8. Mark Shashoua

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