Rephonic
Artwork for The Rest is Content

The Rest is Content with Simon Caine

Simon Caine
Tiktok
Monzo
Spotify
Tango
Linkedin
Law Firms
Youtube
Brand
B2B Vs B2C
Gardening
Freelance
Artificial Intelligence
Influencer Marketing
Digital Voices
Burger King

A podcast about social media, content and community building online

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes7Founded4 months ago
Categories
EducationMarketingBusinessHow To

Listen to this Podcast

Artwork for The Rest is Content

Latest Episodes

Georgie Burr is a Midweight Creative at Fabric Social and a former Junior Creative at Coolr.

Over the last two years she has worked with the Tango and Burger King social media teams to grow their voice and channels. In this episode we talked about:... more

Stop competing with your rivals and start competing for eyeballs. Former Coolr CD James Parker sit downs to define what "social creativity" actually means today and why you can’t just copy-paste your TikToks onto YouTube Shorts.

We also talked abou... more

Lori Smith is a Social Media Consultant that helps Brands and Creators to get the most out of their content. She's worked with some of the biggest YouTubers on the planet to help them edit their content and find brand deals.

Let's jump in her caree... more

What does it take to scale a youth media brand to millions? Sarah Hulyer details her legacy of creating the "witty friend" tone of voice that defined a Facebook era, and how she now applies those lessons to the high-stakes world of legal marketing.

more

Key Facts

Accepts Guests
Contact Information
Podcast Host

Similar Podcasts

People also subscribe to these shows.

Parenting Hell with Rob Beckett and Josh Widdicombe
Parenting Hell with Rob Beckett and Josh WiddicombeKeep It Light Media / Spotify Studios

Recent Guests

Georgie Burr
Mid-weight creative at Fabric Social and former creative at Coolr
Fabric Social / Coolr
Episode: Georgie Burr - How funny comments helped build Tango's TikTok
James Parker
Former Creative Director at Coolr; freelance creative director
Coolr (Burger King, Lidl, Samsung, etc)
Episode: James Parker - Former Creative Director at Coolr (Burger King, Lidl, Samsung etc)
Lori Smith
Creator economy expert
ex-Digital Voices
Episode: Lori Smith - Social Media Content Consultant | ex-Digital Voices | The Rest is Content Podcast
Sarah Hulyer
Head of Social at Ashurst; Co-host of Let's Grow Girls
Ashurst
Episode: Sarah Hulyer - Head of Social at Ashurst | Co-host of Let's Grow Girls | The Rest is Content Podcast
Richard Cook
Head of Social at Monzo
Monzo
Episode: Richard Cook - Head of Social at Monzo | Formerly Spotify
Beth Thomas
Co-founder of Slice; ex-Deliveroo and ex-TikTok
Slice
Episode: Beth Thomas - Co-founder of Slice | Ex-TikTok and Deliveroo | Most brands have no strategy!
Dylan Patel
Head of Social at Born Social
Born Social
Episode: Dylan Patel - Head of Social at Born Social | Why TikTok Comments grow communities for brands

Host

Simon Caine
Host of The Rest is Content (a show focused on social media, content and community building).

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#203
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

James Parker - Former Creative Director at Coolr (Burger King, Lidl, Samsung etc)
Q: How did the Burger King Kanye tweet come about and what did you learn from it?
It started as a rapid reactive service where the team monitored news and trends and immediately proposed a three-word tweet that would spark conversation; it demonstrated the explosive power of timely, simple content and the necessity of fast sign-off processes, but also highlighted the potential legal and brand-risk considerations.
Dylan Patel - Head of Social at Born Social | Why TikTok Comments grow communities for brands
Q: If you could go back to your former self before your first job in social and give one bit of advice, what would it be?
Trust your gut and act on your instincts rather than letting self-doubt hold you back.
Dylan Patel - Head of Social at Born Social | Why TikTok Comments grow communities for brands
Q: If you had one extra hour in the day, how would you spend it?
Likely just more scrolling on TikTok, as a personal outlet that also informs his work.
Dylan Patel - Head of Social at Born Social | Why TikTok Comments grow communities for brands
Q: What is your unpopular opinion about social media?
That social media platforms have significant harms beyond engagement and that mental health, data practices, and media literacy are critical to address as an industry.
Dylan Patel - Head of Social at Born Social | Why TikTok Comments grow communities for brands
Q: What is the best book on social media or community growth that you've ever read?
The Long and Short of It by Les Binnett and Peter Field, a foundational work on marketing principles that still apply to social today.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Rest is Content

What is The Rest is Content about and what kind of topics does it cover?

This show centers on social media, content strategy, and community building for brands and creators. Episodes frequently explore platform-specific tactics (notably TikTok and LinkedIn), practical career paths in social media, and the evolving relationship between brand voice, content governance, and audience engagement. A recurring strength is translating complex platform dynamics into actionable playbooks for marketers, agency teams, and in-house practitioners, with guests ranging from creator economy experts to heads of social at fintechs and law firms. The format tends to blend candid career reflections with strategic guidance, making it useful for listeners who want real-world tactics and insights from people shaping social across corpo... more

Where can I find podcast stats for The Rest is Content?

Rephonic provides a wide range of podcast stats for The Rest is Content. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Rest is Content and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Rest is Content get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Rest is Content, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Rest is Content?

Rephonic provides comprehensive predictive audience data for The Rest is Content, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Rest is Content have?

To see how many followers or subscribers The Rest is Content has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Rest is Content?

These podcasts share a similar audience with The Rest is Content:

1. Parenting Hell with Rob Beckett and Josh Widdicombe

How many episodes of The Rest is Content are there?

The Rest is Content launched 4 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Rest is Content?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Rest is Content?

Rephonic pulls ratings and reviews for The Rest is Content from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Rest is Content?

Rephonic provides full transcripts for episodes of The Rest is Content. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Rest is Content?

Recent guests on The Rest is Content include:

1. Georgie Burr
2. James Parker
3. Lori Smith
4. Sarah Hulyer
5. Richard Cook
6. Beth Thomas
7. Dylan Patel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days