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The Pricing Guys

Revenue Management Labs
Pricing
Pricing Strategy
Dynamic Pricing
Artificial Intelligence
Sales Execution
Discounting
Heinz
Subscription-Based Pricing
Apple Inc.
Fairness and Transparency In Pricing
Pizza
Hybrid Pricing Models
Outcome-Based Pricing
Peace By Chocolate
Purpose-Driven Business
Executive Pricing Survey
Surveillance Pricing
Dyson
Ferrari
Spirit Airlines

Join pricing experts Avy Punwasee and Michael Stanisz as they break down the latest pricing trends, industry insights, and strategies to maximize profitability. From in-depth analyses to real-world applications, this podcast is your go-to resource for mastering the art and science of pricing.

PublishesWeeklyEpisodes47Foundeda year ago
Number of ListenersCategories
ManagementBusiness

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Artwork for The Pricing Guys

Latest Episodes

We have a special bonus episode to share and it comes with some exciting news from RML!

Gustavo Mendonça is joining as a Partner to lead a brand new function at Revenue Management Labs: building custom pricing tools. Michael and Avy sit down with Gu... more

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The 2 Biggest Pricing Trends Right Now

The FIFA World Cup just landed in North America and the attorney general is already involved. Ticket prices surged 35% overnight, seat maps got redrawn, and fans are furious. Michael and Avy use this as the jum... more

YouTube

Ferrari just dropped an electric vehicle priced at $640K+ and watched their stock fall 8%. What went wrong?

Michael and Avy break down the pricing and brand strategy lessons behind Ferrari's Luce EV launch, and why even the most research-backed inno... more

YouTube

Disney doesn't sell rides. They sell an ecosystem designed to keep you spending as long as possible.

Michael sat down with CJ Gustafson of Mostly Metrics to unpack the surprisingly sophisticated pricing strategy behind the Disney experience. From lo... more

YouTube

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Recent Guests

CJ Gustafson
Runs Mostly Metrics (newsletter/blog tailored to CFOs)
Mostly Metrics
Episode: S3E11 - Interview with CJ Gustafson
Kevin Mitchell
President of the Professional Pricing Society
Professional Pricing Society
Episode: S3E10 - The Kevin Mitchell Interview
Tareq Haddad
CEO and founder of Peace by Chocolate
Peace by Chocolate
Episode: S2E10 Interview with Tareq Hadhad: Why Purpose Is the Most Valuable Investment
John Shulman
From Alignor, specializes in value-based negotiations
Alignor
Episode: S2E9 - Why Pricing Fails Without Sales Alignment
Michael Stanisz
Pricing expert
Episode: S2E7 - The Pricing Guys Q&A Special | Hosted by Jonathan Cristopoulous
Tom Gunter
Executive with 40+ years in FMCG, former president of ConAgra
ConAgra (former president); Grocery Foundation (Vice Chair)
Episode: S2E1 - Tom Gunter Interview: The Flawed Thinking Behind CPG Strategy

Hosts

Avy Punwasee
Host of The Pricing Guys (co-host role evident across episodes)
Michael Stanisz
Host and co-host of The Pricing Guys

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Talking Points

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Bonus Episode - Can AI Replace Pricing Experts?
Q: Gustavo, you were leading Revenue Management Digital Transformation, one of the biggest food companies in the world. Why jump to RML as a partner?
To leverage the new AI models to deploy capabilities faster and more meaningfully, and to transfer my experience to new industries by building tools that are faster to implement and more customizable.
S2E9 - Why Pricing Fails Without Sales Alignment
Q: What does a successful engagement look like in practice?
A successful engagement clearly defines objectives, delivers an actionable plan for each customer, and shows frontline sales applying what they learned in real customer conversations, with ongoing leadership visibility and adjustment.
S2E9 - Why Pricing Fails Without Sales Alignment
Q: How do you balance explaining the 'why' with providing practical tools for execution?
You address the why upfront to prevent resistance, then simultaneously provide a robust, tool-based framework that frontline teams can use to negotiate and implement changes with customers, ensuring both understanding and capability.
S2E9 - Why Pricing Fails Without Sales Alignment
Q: What was the biggest challenge when implementing the pricing change?
The biggest challenge was getting the sales organization to buy into changes that affect how they negotiate with customers, especially when contracts or customer business models might be impacted.
S2E1 - Tom Gunter Interview: The Flawed Thinking Behind CPG Strategy
Q: What advice would you give to CEOs in 2025 on where not to spend budget and where to find savings?
Don't hire more people or expand square footage unnecessarily; instead, invest in better talent, lean operations, and sharper execution, especially around in-store merchandising and space allocation to maximize ROI.

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Frequently Asked Questions About The Pricing Guys

What is The Pricing Guys about and what kind of topics does it cover?

A practical, data-driven look at pricing across industries, driven by two pricing experts who routinely dissect real-world cases—from airline and hospitality dynamics to consumer branding, AI-driven pricing, and subscription shifts. Episodes blend rigorous frameworks with storytelling and memorable examples (Target price tags, Heinz branding, iPhone strategy, and AI implications), offering actionable takeaways for pricing, product, and revenue teams. The format leans into lively banter and cross-functional perspectives, making complex pricing concepts accessible while emphasizing execution, stakeholder alignment, and measurable impact on profits.

A standout feature is the ongoing exploration of AI's role in pricing, the evolution of pricin... more

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These podcasts share a similar audience with The Pricing Guys:

1. The Daily

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The Pricing Guys launched a year ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Pricing Guys?

Recent guests on The Pricing Guys include:

1. CJ Gustafson
2. Kevin Mitchell
3. Tareq Haddad
4. John Shulman
5. Michael Stanisz
6. Tom Gunter

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