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The PR Pace Podcast

Annie Scranton
Public Relations
Adam Mockler
Artificial Intelligence
True Crime
Real Estate
Solar Energy
Legacy Media
Haro
Media/press Coverage
Politics
The Holy Grail Of Marketing
Key West
Connectively
Featured
Climate Change
Lighter Capital
Jive PR Digital
Meidas Touch
User Generated Content
America's Most Wanted

If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We'll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside... more

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Artwork for The PR Pace Podcast

Latest Episodes

Originally published by Lighter Capital on Bootstrapped: The Lighter Side.

Subscribe to The Lighter Side here: www.lightercapital.com/podcast

Republished with permission.

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In this episode of the PR Pace Podcast, guest host Kate Laursen, Senior Director at Pace Public Relations, sits down with two leaders at the intersection of media, climate, and communications: Dillon Thomas, multi-Emmy Award-winning reporter for CBS ... more

What is actually happening to the media relations tools publicists rely on daily? In this episode of the PR Pace podcast, host Annie Scranton sits down with Brett Farmiloe, founder and CEO of Featured, to discuss the major shifts happening at the int... more

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In an oversaturated market like Key West, how do you differentiate yourself when 600 other agents have the same license?. In this episode of the PR Pace Podcast, Annie Scranton talks with Jenna Stauffer of Sotheby’s Realty about the practical role of... more

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Recent Guests

Melissa Widner
CEO of Lighter Capital
Lighter Capital
Episode: BONUS: How AI Is Changing PR & Brand Discovery — Annie Scranton & Rose Levy on Lighter Capital’s Bootstrapped
Dillon Thomas
Emmy Award–winning reporter for CBS Colorado (journalist partner in the interview)
CBS Colorado
Episode: How to Tell Powerful Climate Stories: PR, Solar Energy & Local News with Kate Laursen, Melanie Kelly & Dillon Thomas
Melanie Kelly
Vice President of Marketing and Client Partnerships for Pivot Energy
Pivot Energy
Episode: How to Tell Powerful Climate Stories: PR, Solar Energy & Local News with Kate Laursen, Melanie Kelly & Dillon Thomas
Brett Farmiloe
Founder and CEO of Featured; led acquisition and relaunch of HARO as Connectively
Featured; HARO/Connectively
Episode: The Future of PR: AI Pitching, GEO Visibility, and the Relaunch of HARO with Brett Farmiloe
Jenna Stauffer
Broker, Sotheby's Realty
Sotheby's International Realty
Episode: Building Broker Credibility: Using Media to Stand Out in Real Estate with Jenna Stauffer
Laura Ingle
National correspondent for NewsNation, true crime journalist
NewsNation
Episode: Inside America’s True Crime Obsession
Greg Liccardi
Adjunct professor of marketing at Fordham and Seton Hall; VP of Sponsorships and Partner Programs at the ANA; author of The Holy Grail of Marketing
Association of National Advertisers (ANA); Fordham University; Seton Hall University
Episode: New Book Alert: The Holy Grail of Marketing
Jon Leiberman
Journalist and media professional with experience across television, radio, and media strategy
Leiberman Media
Episode: Jon Leiberman on Story Telling, Legacy Media and the Future of PR
Lindsay Nahmiache
Investor and founder of Jive PR and Digital
Jive PR & Digital
Episode: The Changing PR Industry: AI, Influencer Strategy and Keeping that Personal Touch

Host

Annie Pace Scranton
Host and founder/CEO of Pace Public Relations; key creator and anchor of show content.

Reviews

5.0 out of 5 stars from 10 ratings
  • Resilience of Talk Radio in Modern Media

    Episode LS 26, "Talk Radio, the Changing Face of Media + Creating Great Content," offers engaging insights into the ongoing vitality of talk radio. Frank Morano and the host delve into how this medium continues to thrive and adapt. Additionally, Eric Richman provides a practical example of PR's role in enhancing a business, making this a must-listen for media enthusiasts and professionals alike.

    Apple Podcasts
    5
    I value the unique angle
    Germany3 years ago
  • Great PR insights

    I love hearing the perspectives of other journalists and PR professionals. I always learn something new and this podcast offers a plethora of great tips and insights!! Annie also knows how to ask good questions that talk about the craft and the people behind it. I enjoy the episodes!

    Apple Podcasts
    5
    OateseyInSD
    United States4 years ago
  • Fantastic show!

    Annie Scranton is an amazing host and thought leader in PR. Highly recommend this show for

    some great takeaways!

    Apple Podcasts
    5
    LSPinch
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate practical PR tips and interview depth from journalist guests.
Host delivers insights with credibility and leadership, making episodes actionable for practitioners.
Helpful across PR, journalism, and storytelling; strong questions bring out craft behind media work.

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Talking Points

Recent interactions between the hosts and their guests.

BONUS: How AI Is Changing PR & Brand Discovery — Annie Scranton & Rose Levy on Lighter Capital’s Bootstrapped
Q: How should a very early-stage startup engage with PR?
Consider a low-cost PR launch pad or consultation to understand messaging, audience, and potential outlets; avoid assuming PR will automatically land coverage and focus on learning what the agency believes is achievable given the startup's stage.
BONUS: How AI Is Changing PR & Brand Discovery — Annie Scranton & Rose Levy on Lighter Capital’s Bootstrapped
Q: What should founders look for when vetting a PR firm?
Founders should look for evidence of past placements, concrete deliverables, strategic rigor, and the agency's ability to understand the business and tailor messaging to stakeholders; beware guarantees of coverage and overly rosy promises.
BONUS: How AI Is Changing PR & Brand Discovery — Annie Scranton & Rose Levy on Lighter Capital’s Bootstrapped
Q: When is the right time for a startup to bring in a PR firm?
The right time varies, but tying PR to a concrete moment like a launch or significant news can create a clear justification for engagement; early PR can help if the startup is ready with a differentiated story and credible data.
New Book Alert: The Holy Grail of Marketing
Q: How did you come up with the idea for this book, The Holy Grail of Marketing?
Greg describes a personal epiphany from a Wendys ad experience and expands into a broader framework that prioritizes reaching the right person with the right message at the right time in the right context, supported by case studies like Harry's against Gillette.
Inside America’s True Crime Obsession
Q: What was your first sort of professional foray into reporting, and how did you get into true crime?
Her early days included reporting floods, with the big leap into true crime through covering trials like the Unabomber and later the David Westerfield case, which solidified her commitment to courtroom journalism and storytelling.

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Frequently Asked Questions About The PR Pace Podcast

What is The PR Pace Podcast about and what kind of topics does it cover?

The show consistently analyzes media and public relations through a practitioner's lens, pairing insights on how news coverage intersects with PR strategy with in-depth conversations with journalists and marketing leaders. Across episodes, topics span climate storytelling, AI's impact on pitching, real estate media leverage, true crime journalism, and marketing frameworks, all anchored by practical tips for getting earned media, crafting credible narratives, and leveraging cross-channel PR to support business goals. Noteworthy edges include a strong emphasis on local impact storytelling, trust in media relationships, and the integration of PR with AI-powered tools to streamline outreach while preserving human judgment.

Listeners likely inc... more

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Which podcasts are similar to The PR Pace Podcast?

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1. This Past Weekend w/ Theo Von

How many episodes of The PR Pace Podcast are there?

The PR Pace Podcast launched 6 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The PR Pace Podcast?

Recent guests on The PR Pace Podcast include:

1. Melissa Widner
2. Dillon Thomas
3. Melanie Kelly
4. Brett Farmiloe
5. Jenna Stauffer
6. Laura Ingle
7. Greg Liccardi
8. Jon Leiberman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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