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Artwork for Beyond Translation: The Native Experience Podcast

Beyond Translation: The Native Experience Podcast

LEXIGO
Localization
International Business Strategy
Localization and Translation
Remote Work
Artificial Intelligence
Native Experience
Australia
Diversity and Inclusion
Microsoft
Native Experience Podcast
Llms/ai
Language Services
Nimdzi Insights
Brand Case Studies (starbucks, Mcdonald's)
Pokémon
Machine Translation
Migrant and Refugee Settlement
Australia (multicultural Policy & Society)
Block
Chatgpt

Beyond Translation: The Native Experience Podcast explores multicultural communication, translation and culturally diverse engagement in Australia and beyond. Each episode features experts sharing real stories and practical insights on multicultural campaign strategy, CALD community engagement, localisation and culturally responsive communication across government, healthcare, and enterprise. Prod... more

PublishesDailyEpisodes36Founded3 years ago
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Artwork for Beyond Translation: The Native Experience Podcast

Latest Episodes

Sandra Elhelw was born in South Australia two months after her parents arrived from Egypt. At 10, September 11 forced her into a rapid education about her own religion and culture because suddenly everyone was asking questions, and not from a place o... more

In Chinese culture, the basic smiley emoji means contempt. The waving emoji means go away. Carl Gene Fordham, newly elected National President of AUSIT and forensic translator working between English and Mandarin, explains why that matters in court. ... more

At five years old, Saad Khalid walked into a kindergarten in Virginia and introduced himself with As-Salaam-Alaikum. Everyone looked dazed and confused. A teaching assistant named Ms Asghari, married to a Pakistani, stepped in and taught him English ... more

When HubSpot launched in Japan, Nataly Kelly swapped out the white American stock photos for Asian models. Her Japanese localization specialist called and said: these are not Japanese people. It was like putting Italians on a Norwegian website. Days ... more

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Recent Guests

Sandra Elhelw
CEO of the Settlement Council of Australia
Settlement Council of Australia
Episode: #035: Multiculturalism in Australia- Migrant and Refugee Integration with Sandra Elhelw
Leigh Cox
Director of Language Services Policy at the Department of Home Affairs
Department of Home Affairs (Australia)
Episode: #030: Creating Access & Equity- The Role of Language Services in a Multicultural Society with Leigh Cox
Eddie Arrieta
CEO of Multilingual Media; entrepreneur and author
Multilingual Media
Episode: #029: Global Insights- Localization, Language Preservation, and Remote Work with Eddie Arrieta
Antonio De Palma
Localization Quality Program Manager at Avetta
Avetta
Episode: #020: From Pokemon to Professional Growth with Antonio De Palma
Lisa Tribuzio
Co-create facilitator with Lexigo; Manager at Lotus Consulting
Lexigo / Lotus Consulting
Episode: #012: Promoting Diversity and Inclusivity- Intercultural Dialogue, Self-Awareness, and Global Perspectives with Lisa Tribuzio
Cynthia Dearin
Founder and CEO of Dearin and Associates
Dearin and Associates
Episode: #009: Making People Feel Like They Are Home- Creating the Ultimate Native Experience with Cynthia Dearin
Jorge Russo de Santos
Localization Program Manager at Block (formerly Square)
Block
Episode: #008: Empathy and Feedback. Keys to Success in the Localisation Industry with Jorge Russo dos Santos
Renato Beninatto
Chairman and Co-Founder of Nimdzi Insights
Nimdzi Insights
Episode: #007: Uber's Experience with End-User Perception in Localisation with Renato Beninatto
Konstantin Savinkov
CEO and co-founder of Intento
Intento
Episode: #006: Chat GPT and Multilingual Models. The Future of Translation With Konstantin Savenkov

Host

Brian
Host of The Native Experience Podcast (Lexigo)

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

#007: Uber's Experience with End-User Perception in Localisation with Renato Beninatto
Q: If you were to boil this down to two to three pieces of advice for providing a truly Native Experience, what would you say?
Talk to your clients to understand why they use the product and the importance of the content; distinguish between pre-sales content and after-sales content; and invest in translating popular content like YouTube videos and marketing materials across more languages to drive growth and retention.
#009: Making People Feel Like They Are Home- Creating the Ultimate Native Experience with Cynthia Dearin
Q: What are the top three pieces of advice to truly provide native experiences?
Put yourself in the other person's shoes, listen to and understand their needs, and tailor your language, visuals, and product positioning so that customers feel at home and trust the environment you present.
#009: Making People Feel Like They Are Home- Creating the Ultimate Native Experience with Cynthia Dearin
Q: Tell us about the most successful export story Cynthia remembers.
The most memorable success was the Australian family business Survival, which sells well into the US market due to its well-labeled first aid kits and the way the product solves urgent, culturally relevant needs.
#006: Chat GPT and Multilingual Models. The Future of Translation With Konstantin Savenkov
Q: What should companies do now to prepare for wider adoption of multilingual AI in their workflows?
Invest in data quality and domain coverage, implement governance around model updates, incorporate end-user feedback as a key quality metric, and build workflows that allow safe, incremental improvements across languages while maintaining human oversight.
#006: Chat GPT and Multilingual Models. The Future of Translation With Konstantin Savenkov
Q: What are the practical limits or risks of adopting these models in production?
Risks include data leakage from confidential materials, inconsistent quality across languages, and the need for careful change management to avoid propagating errors across multiple language outputs; enterprises should adopt controlled, modeler-focused approaches and gradual updates.

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What is This Podcast about and what kind of topics does it cover?

This show centers on multicultural communication, translation, and culturally diverse engagement, with a strong focus on Alice-in-Australia style public service and enterprise campaigns. Across episodes, listeners hear practical strategies for authentic engagement with CALD communities, language access, and localization—ranging from government policy and health communications to brand-driven outreach. AI's role in content creation, remote collaboration across global teams, and the tension between preserving language and culture while driving accessible messaging are recurrent threads. Noteworthy are concrete, on-the-ground examples from public and private sectors, plus discussions of standards, procurement, and measurement that help organiz... more

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this podcast launched 3 years ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sandra Elhelw
2. Leigh Cox
3. Eddie Arrieta
4. Antonio De Palma
5. Lisa Tribuzio
6. Cynthia Dearin
7. Jorge Russo de Santos
8. Renato Beninatto

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