
这里是一档两位女性,站在品牌营销角度,为「虚头巴脑」的可持续发展话题正名的播客。
在这里我们会讨论这一代女性会关注、消费的行业,比如 「快消、美食、时尚、美妆、社交网络平台」等等,从可持续发展的角度切入,分享一些我们看到的有启发性的案例、有创意的商业行为、有趣的文化洞察。
如果你也对可持续发展感兴趣,或是也想做一个更聪明、更有善意的消费者,请一定记得关注我们的频道。
平台同名,也欢迎在其他平台找到我们!
| Publishes | Monthly | Episodes | 20 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language | Categories | Personal JournalsSociety & CultureBusinessMarketing | |||

Ruru和Chloe在上海电影节期间,观看了一部叫《东京贵族女子》的电影,其实故事题材很普通:华子,东京出身,爸爸开私人医院,到了适婚年纪却被男朋友单方面分手,相亲遇到了幸一郎,幸一郎是世代做官的家庭,而他有一个红颜知己,美纪。美纪只是从一个小村子里考到庆应的学霸,但由于家里断了经济来源而不得不退学,早早进入社会的一个女孩子。两个本身完全没有交集的女性,因为一个男人而产生了联系。
当我们看着另一种语言世界里的故事时,发现依旧存在着令人窒息的催婚、阶级固化、出轨等等问题,甚至连相亲对象的典型形象... more
2021年6月29日,加拿大鹅(Canada Goose)发布声明,决定在2021年前停止采购皮草,并且在2022年底停止生产皮草制品。而这一看似符合当下可持续发展趋势的举措,却褒贬不一,受到了热烈讨论。
有人认为这是顺应GenZ的消费趋势, 作为大品牌在一定程度上做到了表率作用;也有人认为这是对PETA等动物保护组织造起舆论攻击的屈服,而环球时尚投资在发布的文章中更是直称「加拿大鹅里外不是人」。
为什么服饰品牌的可持续转型道路这么艰难?我们相信可持续发展是需要对于不同的挑战,进行轻重缓急程度进... more
今年的选秀节目可以说是热火朝点!然而,其中一档节目却在逐步接近最令人期待的总决选时被拦腰斩断,最终留下的二十几位选手的梦想也随之飘散。
热搜里的一个个被无故丢弃的奶瓶,一桶桶倒入污水沟的产品,都让人不得不反思其中不平衡的价值关系。这一期,两位主播既从秀粉角度出发,也从品牌专业角度出发,为大家梳理整件事情的来龙去脉,跳出对于粉丝和节目的指责,来扒一扒背后真正的获利者们是如何促成这样一个结果的,同时,未来我们又该如何可持续地发展这类节目。
【内容概览】00:24 今年你是否又因为选秀快乐了?02:5... more
今年春天大家追选秀了吗!
Ruru和Chloe在隔壁节目「有点持续」刚刚聊完一期选秀相关的节目,却意犹未尽,回到little tattle来聊聊自己追星的真情实感。我们究竟为什么追星呢?是自我投射还是崇拜神人?是追求共鸣还是寻找反差?不管是什么理由,选秀总是给我们莫大的快乐!希望选秀以健康的方式,永远办下去!
【节目信息】主持:Ruru Zhao@ruruuraison ;Chloe Hu@ChloeChlo1Chloe剪辑:@ChloeChlo1Chloe音乐:Glue70-Casin
虽然并... more
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有点持续 launched 6 years ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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