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The LITO Podcast

LITO
Personal Development
Entrepreneurship
Mental Health
Personal Growth
People Pleasing
Personal Sovereignty
Boundaries
Self-Care
Relationships
Self-Worth
Emotional Health
Validation
Business Coaching
Commitment
Fear Of Failure
Goal Setting
Action
Loss
Self-Reflection
Grief

Hi! Welcome to your one-way ticket to the Business Of Life.The LITO Podcast explores the art of personal evolution, lifestyle design, and building a soul-aligned life and business without losing your marbles (or your magic).Dan is a cereal entrepreneur who has built multiple 7-figure businesses in digital publishing, brand design, web development and now runs a leadership coaching and personal opt... more

PublishesTwice monthlyEpisodes163Founded7 years ago
Categories
Health & FitnessMental HealthEducationSelf-Improvement

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Artwork for The LITO Podcast

Latest Episodes

Years ago, Michelle Lo Horton reached out to me after losing her biggest client. Payroll pressure. Nervous system in survival mode. A business that looked stable from the outside but felt shaky within.

Today, she has shut down her nine-year agency, ... more

Overthinking doesn’t look lazy. It looks responsible. Strategic. “Still refining.”

In this Chinese New Year episode, we call out the polite lie of productivity that keeps capable people stuck in preparation mode while the market moves on without the... more

Most of us assume we’re in charge of our lives.

But when we slow down and look closely, we might notice how often our decisions, emotions, and direction are quietly shaped by other people’s opinions, reactions, expectations, or even their confusion.... more

This episode marks the beginning of a new era. In it, I share what’s been quietly rearranging itself over the past two years. The endings, the pause, the identity shifts, and the deeper operating principles now guiding my life and work.

I talk about... more

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Recent Guests

Michelle Lo Horton
Story ARC founder, storyteller and recovering growth marketer
Story ARC
Episode: Ep 130 - Michelle Lo Horton - She Burned a 9-Year Business That Was Working (And Built a $1M Story Engine Instead)
Lydia Lee
Business coach and mentor specializing in building 'tiny but mighty' businesses.
Screw the Cubicle
Episode: Ep #117 - Building A Tiny But Mighty Business With Lydia Lee
Simone Seol
A renowned marketing teacher, author, and spiritual seeker encouraging authenticity and vulnerability in business.
Episode: Ep #115 - Loving The Poop Of Life with Simone Seol
Maisie Cheong
Communication coach and valedictorian of Super Coach Academy Cohort 1
Episode: Ep #113 - Living By Design with Maisie Cheong

Hosts

Dan Ling
Host of The LITO Podcast with a focus on leadership coaching, personal optimization, and storytelling frameworks.
Dan
Co-hosts with a focus on business growth, mindset, and practical strategies for scaling, often through candid storytelling.

Reviews

4.9 out of 5 stars from 397 ratings
  • My week is not the same again

    Discovered The Lito first on IG, it had been life changing! Dan and Rebecca are amazing, it really helped me with my daily mental hygiene and personal growth. Don’t miss out!

    Apple Podcasts
    5
    nyer198
    United States3 years ago
  • Raving good times

    Ok so... I don't even use iTunes to stream podcasts and I specifically jumped through a few hoops , getting an Apple ID just to write this review. I think these 2 deserve my effort as they have brought real value into my life. I have been totally addicted to this podcast for the past month. I've laughed and cried with them, I even wrote this review twice because I accidentally clicked outside the review box. (And I'm only at ep 27!!!)

    Thank you guys for being unabashedly yourselves, sharing wi... more

    Apple Podcasts
    5
    SgGeeeeeeeek
    Singapore3 years ago
  • THANK YOU

    Dear Dan and Rebecca,

    A big thank you to you guys. Your podcast answers questions that have bothered me for years and it brings a lot of clarity and peace to me. I’m only at ep28, looking forward to the next 60+++ episodes. Thank you for sharing your life experiences, thank you for giving me courage and thank you for bringing this light to my world. Thank you! 🙆🏻‍♀️

    Apple Podcasts
    5
    Redbeanchurros
    Singapore5 years ago
  • Raving review worthy of 5 stars!

    Hi Dan and Rebecca,

    Wow, after listening to all the 85 LITO Podcast episodes recently, I felt so much love and care from you from each episode and it helped me to change my thoughts for the better.

    I also like the songs at the end of your Podcast episodes which is like the dessert after the main course is served. Your song selection opened my ears to amazing singers that I have not heard in the past.

    Keep up the awesome efforts in the LITO Podcast!

    Raving review worthy of 5 stars!

    ⭐️⭐️... more

    Apple Podcasts
    5
    Xiaoshun
    Singapore5 years ago
  • Heart transforming

    LITO Podcast spoke directly to my heart when I was walking through the valley of my life and facing enormous pressure and stress from work.

    The examples and advice shared by Dan and Rebecca were practical and I applied them in my work situation. It was heart transforming as I felt less stressed and more calm and grounded.

    Thanks Dan and Rebecca for your awesome efforts in doing the LITO Podcast. From: Wilson

    Apple Podcasts
    5
    Xiaoshun
    Singapore5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive listener sentiment centered on warmth, authenticity, and practical, heart-led insights.
The show is praised for staying honest and supportive, with strong community and motivation signals.
Listeners describe the hosts as relatable friends who provide actionable wisdom.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 130 - Michelle Lo Horton - She Burned a 9-Year Business That Was Working (And Built a $1M Story Engine Instead)
Q: What role does audacity play in your work today?
Audacity fuels pursuit of bigger goals, fuels risk-taking, and creates more compelling stories; the bigger the goal, the more interesting the story becomes, enabling larger-scale impact.
Ep 130 - Michelle Lo Horton - She Burned a 9-Year Business That Was Working (And Built a $1M Story Engine Instead)
Q: How did you handle the transition from the old model to the new one?
She downsized the team, closed the old office, fulfilled existing contracts, and carefully transitioned clients who were aligned with the new direction, avoiding abrupt cuts and maintaining integrity.
Ep 130 - Michelle Lo Horton - She Burned a 9-Year Business That Was Working (And Built a $1M Story Engine Instead)
Q: What was the signal that led you to pivot your business toward storytelling?
A strong market signal from inquiries and responses to a reel about storytelling showed demand; she realized storytelling could be scaled and wasn't just a side focus. This triggered a pivot to a dedicated storytelling studio and bootcamp model.
Ep 126 - Through the Seasons, Still Here
Q: If I trusted that I don't need to rush my becoming, what would I allow myself to do differently?
The host suggests reflecting on personal evolution without pressure.
Ep 126 - Through the Seasons, Still Here
Q: What kind of pace actually honors my nervous system and my truth?
Listeners are asked to consider the pace of their lives in relation to their well-being.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The LITO Podcast

What is The LITO Podcast about and what kind of topics does it cover?

The show centers on personal evolution, lifestyle design, and building a soul-aligned life and business. Episodes frequently explore mindset, resilience, practical growth tactics, and authentic storytelling, often with a warm, conversational vibe and a bias toward actionable takeaways. Listeners tend to value honesty, practical wisdom, emotional wellbeing, and community, with recurring themes around overcoming fear, embracing identity shifts, and pursuing meaningful work. A standout trait is the mix of authentic banter with tangible frameworks and real-life case studies, plus music or cultural touches that reinforce takeaways. This combination likely attracts professionals and founders seeking clarity, balance, and sustainable growth withou... more

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To see how many followers or subscribers The LITO Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The LITO Podcast?

These podcasts share a similar audience with The LITO Podcast:

1. The Mel Robbins Podcast

How many episodes of The LITO Podcast are there?

The LITO Podcast launched 7 years ago and published 163 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The LITO Podcast?

Recent guests on The LITO Podcast include:

1. Michelle Lo Horton
2. Lydia Lee
3. Simone Seol
4. Maisie Cheong

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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