The Last Brand Standing
IVM PodcastsWinning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.
Welcome to Bank of Baroda presents, The Last Brand Standing!
What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell ... more
| Publishes | Weekly | Episodes | 7 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessEntrepreneurshipMarketing | ||||
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Latest Episodes
Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price.
The partnership of Munjal Family & Honda Motors of Japan was so suc... more
Raymond of the 2000s had more than 300 stores across more than 100 cities in India.
Manyavar began it's journey in 1999 and by 2010, it had crossed the 100th store mark. By 2013, it reached 300 doors across 100 Indian cities.
Today's battle is for ... more
Naresh Goyal started Jet Airways in 1993 and it literally took off by the end of 2006. Jet Airways dominated the Indian aviation market share at 32.3%.
Rahul Bhatia and Rakesh Gangwal, friends who first met in the USA far back in 1985, founded Inter... more
In the early 2000s, Britannia and Parle held, between them over 82% of the market in value terms.
But between 2003-05, ITC was able to add a staggering 1.2 million retail outlets to its FMCG network, the largest by any company in India.
Within 3 ye... more
Reviews
- Lovely
Took me back to the good old days in advertising. Great stuff.
Apple Podcasts5donraja169
India4 years ago - So insightful
This is what podcasts should be like, engaging, insightful and entertaining! Indian brands have so much of history! So competitive! You guys bring out the best! Nostalgic !
Apple Podcasts5itsmedsamIndia4 years ago - Superb podcast
The only thing I hate about this podcast is to wait for a week to listen to new shows.
Apple Podcasts5VM0123456India4 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #209 | India/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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The Last Brand Standing launched 4 years ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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